Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...
I watched “OpenAI Sora’s first short film — ‘Air Head,’ created by shy kids,” when it debuted in March and assumed Sora would be publicly available in a few...
The key to restaurant SEO is understanding that most people don’t search for specific restaurants. They search for the type of cuisine or dish they want to eat. This...
Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really...
Social media crisis management is critical for every social media and communications professional. Why? Because when your brand is in the middle of a crisis, every TikTok, Reel, or...
Khaby Lame doesn’t say a single word in the comedy clips he posts on TikTok. Yet the creator rakes in as much as $750,000 per video. Cleary, Khaby knows...
The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to...
On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that...
It’s high time big tech resigned itself to the new reality. When it’s making decisions about its own operations and strategy, European regulators have a seat at the table...
Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution, where we’ll dive...
