In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to...

Marketing ROI. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes...

Want to get more views on YouTube? Of course you do, you’re a human with a pulse and a video to share! It’s only natural. YouTube is the most...

Social media metrics allow you to track every detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload...

Marketing research consistently shows that accurate audience targeting and relevant lookalike modeling leads to higher audience engagement and, ultimately, greater conversions. The challenge, however, lies in obtaining permissioned data...

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics...

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle...

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s...

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated...

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The platform initially rolled out in January...