[ad_1] In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going...

[ad_1] Marketing ROI. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and...

[ad_1] Want to get more views on YouTube? Of course you do, you’re a human with a pulse and a video to share! It’s only natural. YouTube is the...

[ad_1] Social media metrics allow you to track every detail of your social media performance. This is great for honing your strategy, but it can also lead to information...

[ad_1] Marketing research consistently shows that accurate audience targeting and relevant lookalike modeling leads to higher audience engagement and, ultimately, greater conversions. The challenge, however, lies in obtaining permissioned...

[ad_1] Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in...

[ad_1] This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto...

[ad_1] I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about...

[ad_1] The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google...

[ad_1] Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The platform initially rolled out in...