[ad_1] In B2B demand generation, buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation...

[ad_1] In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for...

[ad_1] Did you know that 100% of people who read this blog post are well-informed and cool? See, statistics can be fun. And planning a social strategy in 2024...

[ad_1] Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is...

[ad_1] Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving...

[ad_1] Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is based, in part...

[ad_1] Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive...

[ad_1] You’ve spent a lot of money on different martech tools. They’re all great in their own way and save you time. But something’s missing. Why can’t you get...

[ad_1] Ever wonder how other X/Twitter accounts seem to come up with witty one-liners, hot takes on current events, or smart replies on a regular basis? We’ll let you...

[ad_1] Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if...