If you’re producing content for social media, you need a plan for how to monitor social media. In fact, it’s a good idea to have social media monitoring in...
It’s the question that launched a thousand sleepless nights: “How often should a business post on social media?” Of course, like anything worth knowing, there’s no simple answer to...
With over 2 billion monthly active users, Instagram is a goldmine for businesses seeking to connect with customers and amplify their brand presence. Instagram marketing has evolved from its...
The integration of AI technologies, particularly generative AI (genAI), is revolutionizing how businesses engage with their customers, optimize their strategies, and drive growth. AI stands as a beacon of...
Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution...
Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation....
We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the...
The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely...
Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary...
One year ago, generative AI burst onto the scene and for the first time since the smartphone, people began to change the way they interact with technology. People are...
