Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience.
Among the areas of change:
- Data privacy regulations, which remain a patchwork on a global and national level in the United States.
- New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.
While we expect more change to come to both of these areas, email marketers are also re-evaluating issues they’ve discussed for years, such as:
- The value of personal email addresses in B2B.
- Demonstrating the value of email to leadership.
- Quality vs. quantity in email list size.
MarTech contributors Natalie Jackson and Brian McKenna lead this thought-provoking conversation, which was recorded live as a Coffee Talk at the Spring 2024 MarTech Conference.
About the author
Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
