AI is increasingly being used by marketers to create content and experiences for prospects and customers.
Recorded live during the Spring 2024 MarTech Conference, this episode features marketers discussing the ways they’re experimenting with and using AI in their work, with a focus on customer experiences.
Join Alicia Arnold, MarTech contributor and Managing Director, ak arnold, and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience… when it’s done well.
Among the topics covered in this episode:
- A discussion of where AI is now and where marketing organizations are going with it.
- A look at where AI is going to be gaining traction as we move forward.
- The use of AI to create customer personas to talk with.
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About the author
Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
