How to Manage Multiple Facebook Accounts and Stay Organized

First, let’s clear up one confusing point of terminology.

Each Facebook user is only allowed to have one personal Facebook account. However, you can use that account to create and manage multiple Facebook profiles, groups, and Pages (as well as Instagram accounts).

What’s the difference between a Facebook account, profile, and Page?

• Your Facebook account is how you log into Facebook. It’s the hub of all your Facebook activity and according to Facebook’s Community Standards must be registered in your real name. This is where you control your Facebook settings.
• Your main Facebook profile is the one you create when you first set up your Facebook account. Again, according to the Community Standards, this profile should use your real name. This is the profile you’ll use to access any Facebook Pages you manage.
• Additional Facebook profiles: You can create additional Facebook profiles with different @usernames, friends lists, and feeds. For example, a creator or public figure might want to have a personal profile and a public profile.
• Your Facebook Pages are the places on Facebook where you post or manage content for your business, clients, or team.

So the technical answer is no, you cannot have multiple Facebook accounts.

But since many people use the word “account” to refer to the various profiles and Pages they manage, it’s not quite that straightforward. Rest assured that you can have multiple Facebook profiles and manage Pages for various teams and clients all from one account.

Once you create multiple Facebook profiles or Pages, or you’re added to a team that manages a Page, it’s very easy to switch between them on Facebook. In fact, you only need to login to your main Facebook profile for access to all the other Pages and profiles you manage.

To switch between Facebook profiles and Pages, all you have to do is open Facebook and click your profile picture, then select See all profiles.

Then, choose the Page or profile you want to use, or click See all Pages to expand the list.

You will see a pop-up notifying you that you have changed profiles so that you always know which profile you are using.

The good news, as you’ve just seen, is that it’s very easy to switch between Facebook profiles and Pages within Facebook itself. The bad news is that if you manage multiple Facebook accounts, it can get out of hand fast — especially if you’ve got several brands to juggle.

If you’ve ever woken up in the middle of the night worried you might have accidentally posted a personal update on a client’s Facebook Page, you know what we’re talking about.

If you want to eliminate the confusion, we suggest you use an app to manage multiple Facebook accounts. Here are our top picks.

Head to the Hootsuite dashboard and click on your profile picture at the bottom left and then click Social accounts and teams.

Depending on your Hootsuite plan, you will either click + Private account or Manage > Add a social network.

Select Facebook. Enter your Facebook login details (email and password), then click Log In.

Remember: You use your personal Facebook account details to create and manage business or brand Pages. But don’t worry! You don’t have to add your personal profile to your Hootsuite dashboard if you want to keep this tool strictly for business. You can see in the image below that I have my Facebook Pages connected to Hootsuite, but not my personal profile.

Choose which of your multiple Facebook accounts you want to connect to Hootsuite by clicking Add.

In the left menu of your Hootsuite dashboard, click More, then choose Streams. In the top left, select New Board. Boards are ways of organizing your social accounts and content to keep everything easy to manage.

You can decide what makes the most sense for you when organizing your multiple Facebook accounts into boards.

For example, you could set up a Board for each of the Facebook Pages you manage, allowing you to switch between them easily. We’ll get into those details shortly.

For now, choose Monitor my own content under Board type.

Under Select Social networks, click the checkbox next to Facebook Page and click Next. Then select the Facebook Page you want to use with this board and click Add to Dashboard.

Click on the name of the Board in the left-hand column to rename it if you want, and boom! You’ve set up your first Board.

Now, you can add Streams to your board. Hootsuite automatically adds a stream of your published content (My Posts). You can choose new Streams to add from the right menu, or you can always hit the Add stream button on the navigation bar.

For each Facebook account, you can add streams for published and scheduled content, mentions, messages, and other activity.

How you organize those streams is up to you. For example, you could create a board for each of your multiple Facebook accounts. Or you could create a Board that tracks all of the mentions for all of your accounts, so you can handle all of your engagement from one screen.

As you get more comfortable with the tool, you can adapt and edit your Boards and streams at any time, so your outlook is always customized to work best for you.

Now that we’ve got the technical details out of the way, let’s look at some strategies for making the day-to-day effort of managing multiple Facebook accounts a little easier.

As a digital marketer managing multiple accounts, a well-organized content calendar is your best friend.

A content calendar has some massive benefits, especially when you’re managing more than one Facebook account.

You don’t have time to publish each post individually to each account or pull different analytics every time you’ve got a debrief! Even if you do somehow have the time, you should spend it doing something more useful — like creating evergreen content (see below).

Never run out of content ideas again.