Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring out of SAP’s Sapphire conference this week.
The conference showcases SAP’s main line of business which remains enterprise ERP software and the headline news is the extension of SAP’s AI copilot Joule throughout its enterprise platform and business applications. Among other things, Joule is designed to help with financial processes, sourcing and procurement and HR. The news for marketers comes with the CX initiative.
Dig deeper: SAP CX makes its generative AI move
New CX AI capabilities. Among the new capabilities in the cloud-based toolkit are:
- An AI shopping assistant that will respond to shoppers’ questions and offer personalized recommendations on websites powered by Commerce Cloud.
- An AI image creator for Commerce Cloud allows users to develop image-based content within the solution rather than importing images from third-party tools.
- A generative AI tool builder that will draw on data from SAP’s Commerce, Sales and Service Clouds to support the creation of personalized content for CX and business needs.
Consumer Insights. SAP also announced the availability of a new consumer Insights solution for consumer products companies. Revenue Growth Management will help companies streamline promotion planning, and execution processes, improving financial controls and operational efficiencies.
It is aimed at helping businesses for efficiently manage pricing and promotion data. “By leveraging SAP S/4HANA Cloud integration, this solution establishes a robust planning and execution system, serving as the operational backbone for driving revenue growth initiatives,” said SAP in a release.
About the author
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
