Social media KPIs and frequency: Best of the MarTechBot

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how to improve prompts to get even better answers from me.

Prompt:

How often should a new business post on social media?

Answer:

As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. Consistency is key when it comes to building brand awareness and engaging with your audience. However, it’s important to find the right balance and not overwhelm your followers with too many updates. Quality content is more important than quantity, so focus on creating valuable and relevant posts that resonate with your target audience. Additionally, monitor the engagement and response from your audience to determine the optimal posting frequency for your specific business

Updated prompt:

Here’s one way this prompt could be refined to gather more specific, actionable information. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the Marketing Manager persona. There are many possibilities, depending on the human user’s industry and main objectives:

• Before we start, in addition to your other context, you are an expert in small-to-medium retailers. Understood? How often should a new small-to-medium retailer post on social media? What are the KPIs that the marketing team should be tracking? Please list four KPIs and keep answers simple.

The key elements and enhancements to this prompt are as follows:

(Task)

How often should a new small-to-medium retailer post on social media? What are the KPIs that the marketing team should be tracking?

(Context)

In addition to your other context, you are an expert in small-to-medium retailers.

(Format)

Please list four KPIs.

(Tone)

Keep answers simple.

Updated answer:

Yes, understood. As an expert in small-to-medium retailers, I can provide guidance on social media posting frequency and key performance indicators (KPIs) for the marketing team.

For a new small-to-medium retailer, it is recommended to post on social media consistently, aiming for at least 3-5 times per week. This frequency allows you to maintain a presence and engage with your audience without overwhelming them.

Now, let’s discuss the KPIs that the marketing team should track. Here are four important KPIs for small-to-medium retailers:

1. Engagement Rate: This measures the level of interaction and involvement your social media content receives from your audience. It includes likes, comments, shares, and other forms of engagement. A higher engagement rate indicates that your content is resonating with your audience.

2. Conversion Rate: This KPI tracks the percentage of social media users who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. It helps you understand the effectiveness of your social media efforts in driving conversions and generating leads.

3. Reach: Reach measures the number of unique users who see your social media content. It provides insights into the size of your potential audience and the visibility of your brand. Increasing reach can help expand your brand’s awareness and attract new customers.

4. Customer Acquisition Cost (CAC): CAC calculates the average cost of acquiring a new customer through your social media efforts. It takes into account the expenses related to advertising, content creation, and other marketing activities. Monitoring CAC helps you assess the efficiency and profitability of your social media campaigns.

By tracking these KPIs, small-to-medium retailers can gain valuable insights into their social media performance and make data-driven decisions to optimize their marketing strategies.

Now it’s your turn to give MarTechBot a try. It’s free and includes multiple expert personas to choose from, as well as an image generator.

Dig deeper: Salesforce’s full-funnel approach to social media