{"id":5593,"date":"2023-12-23T03:45:49","date_gmt":"2023-12-23T03:45:49","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/average-engagement-rates-for-13-industries-november-2023\/"},"modified":"2023-12-23T03:45:49","modified_gmt":"2023-12-23T03:45:49","slug":"average-engagement-rates-for-13-industries-november-2023","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/average-engagement-rates-for-13-industries-november-2023\/","title":{"rendered":"Average Engagement Rates for 13 Industries [November 2023]"},"content":{"rendered":"


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So you\u2019ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you\u2019re looking at your performance report, wondering what the numbers actually<\/em> mean<\/em>. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop?<\/p>\n

Without social media benchmarks<\/a> (a.k.a. average performance stats for a social platform or industry), it\u2019s difficult to make sense of raw data. But we got you. In this post, we\u2019ve rounded up average social media engagement rates from 13 top industries<\/strong> to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence \u2014 you\u2019re welcome.)<\/p>\n

We\u2019ve even included a simple (and free!) engagement rate calculator you can use to quickly double-check your own performance stats.<\/p>\n

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Average engagement rates (November 2023)<\/strong><\/span><\/h2>\n

Below, you\u2019ll find the latest average engagement rates (per post<\/a>), broken down by industry and social network.<\/p>\n

Where did this data come from?<\/strong> Our team collects and anonymously compiles data from social accounts connected to Hootsuite. Each benchmark is based on at least 100 social accounts, and no data can be traced back to any individual account.<\/p>\n

For more benchmarks (including impressions, audience growth rate, posting frequency, and much more) and insights that will help you improve your marketing strategy, start a free 30-day Hootsuite trial<\/strong><\/a> and browse stats from your industry \u2014 and hand-picked competitors\u00a0\u2014 in Hootsuite Analytics<\/a><\/p>\n

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Try for free<\/a><\/p>\n

Agencies<\/strong><\/h3>\n