{"id":6053,"date":"2024-01-04T16:08:02","date_gmt":"2024-01-04T16:08:02","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-has-started-phasing-out-third-party-cookies\/"},"modified":"2024-01-04T16:08:02","modified_gmt":"2024-01-04T16:08:02","slug":"google-has-started-phasing-out-third-party-cookies","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/google-has-started-phasing-out-third-party-cookies\/","title":{"rendered":"Google has started phasing out third-party cookies"},"content":{"rendered":"


\n<\/p>\n

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Google has officially started to phase out third-party cookies.<\/p>\n

A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. 4, 2024.<\/p>\n

<\/p>\n

If you, as a Chrome user, have been affected, you will will receive a notification when you open Chrome on either desktop or Android devices.<\/p>\n

Why we care<\/strong>.\u00a0If your marketing heavily depends on targeted advertising with third-party cookies, it\u2019s time to reconsider your tactics. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024.<\/p>\n

Impact: <\/strong>The affect of the Tracking Protection tool rollout is yet to be determined, however, discussions among digital marketers on X indicate that advertisers are still not ready for the removal of third-party cookies:<\/p>\n

\"Google\"Google<\/figure>\n
\"Google\"Google<\/figure>\n
\"Google\"Google<\/figure>\n
\"Google\"Google<\/figure>\n

Problems to watch out for. <\/strong>If your team manages a site that relies on third-party cookies and the roll out of Tracking Protection causes issues (for example, you refresh a page multiple times), Chrome will prompt you to temporarily re-enable them by clicking the eye icon on the address bar\u2019s right side.<\/p>\n

Dig deeper: CMOs say the end of third-party cookies is both a major challengfe and a go thing<\/a> <\/em><\/strong><\/p>\n

What are third-party cookies?<\/strong> A third-party cookie is a small piece of data placed on a user\u2019s device (computer, cellphone, or tablet) by a website different from the one the user is currently visiting. It tracks the user\u2019s browsing history, enabling personalized ads based on their activities.<\/p>\n

Why now?<\/strong> Google considers phasing out third-party cookies by the second half of 2024 as a crucial move in its Privacy Sandbox initiative. The final decision depends on resolving competition concerns from the UK\u2019s Competition and Markets Authority.<\/p>\n

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Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. 4, 2024. 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