{"id":6084,"date":"2024-01-09T00:58:44","date_gmt":"2024-01-09T00:58:44","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-is-allowing-select-sites-to-delay-phase-out-of-third-party-cookies\/"},"modified":"2024-01-09T00:58:44","modified_gmt":"2024-01-09T00:58:44","slug":"google-is-allowing-select-sites-to-delay-phase-out-of-third-party-cookies","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/google-is-allowing-select-sites-to-delay-phase-out-of-third-party-cookies\/","title":{"rendered":"Google is allowing select sites to delay phase out of third-party cookies"},"content":{"rendered":"


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Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies.<\/p>\n

To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024.<\/p>\n

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However, developers are expected to make the necessary changes by the trial end date.<\/p>\n

Why we care.<\/strong> For marketers heavily dependent on targeted advertising through third-party cookies, delaying Chrome\u2019s phase-out until the end of the year could come as a huge relief. But it\u2019s still crucial to update your marketing strategy to be cookieless before the December deadline, as there won\u2019t be any additional help afterward.<\/p>\n

How it works<\/strong>. Eligible websites can enable third-party cookie deprecation trials by using JavaScript to provide unique access tokens in Chrome. To request a third-party token during registration, activate the \u201cThird-party matching\u201d option on the origin trial\u2019s registration page. The third-party token should be provided through JavaScript by creating an origin trial tag, not in HTML code or an HTTP header.<\/p>\n

Dig deeper: Google has started phasing out third-party cookies<\/a><\/em><\/strong><\/p>\n

Trial participants are advised to deploy deprecation trial tokens before the grace period ends on April 1, 2024.<\/p>\n

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Eligibility.<\/strong> The program is specifically designed for embeds and services that use third-party cookies and meet Google\u2019s strict eligibility criteria:<\/p>\n