{"id":6098,"date":"2024-01-09T21:08:48","date_gmt":"2024-01-09T21:08:48","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-ai-powered-features-are-revolutionizing-marketing-automation-platforms\/"},"modified":"2024-01-09T21:08:48","modified_gmt":"2024-01-09T21:08:48","slug":"how-ai-powered-features-are-revolutionizing-marketing-automation-platforms","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/how-ai-powered-features-are-revolutionizing-marketing-automation-platforms\/","title":{"rendered":"How AI-powered features are revolutionizing marketing automation platforms"},"content":{"rendered":"


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Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features.\u00a0<\/p>\n

One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents \u2014 both consumers and business buyers \u2014 expect companies to \u201cunderstand my unique needs and expectations,\u201d while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.<\/p>\n

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The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.\u00a0<\/p>\n

Download your free copy of the new report <\/em><\/strong>Marketing Automation Platforms: A Marketer\u2019s Guide<\/em><\/strong><\/a> now.<\/em><\/strong><\/p>\n

They can also bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, with artificial intelligence and machine learning driving aspects like segmentation, content creation and campaign optimization.<\/p>\n

One of the primary uses for AI is better automating customer journey orchestration. This can include recommendations for next-best-channel, next-best-content and next-best-offer. Some vendors also offer dynamic personalization powered by AI and segmentation fueled by AI, where the system can, for example, predict a contact\u2019s likelihood to respond to a certain offer.<\/p>\n

Here is a list of some of the features from our new report Marketing Automation Platforms: A Marketer\u2019s Guide<\/a>:<\/p>\n