{"id":6112,"date":"2024-01-10T22:45:25","date_gmt":"2024-01-10T22:45:25","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/integrate-launches-new-media-solution\/"},"modified":"2024-01-10T22:45:25","modified_gmt":"2024-01-10T22:45:25","slug":"integrate-launches-new-media-solution","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/integrate-launches-new-media-solution\/","title":{"rendered":"Integrate launches new media solution"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate Lead Generation Marketplace.<\/p>\n<p>\u201cMore than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display advertising, and a full-funnel approach, they\u2019re losing out on pipeline and revenue,\u201d said Tony Uphoff, president of Pipeline360, in a release. <\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>Demand gen capabilities.<\/strong> In <a rel=\"nofollow noopener\" href=\"https:\/\/www.pipeline-360.com\/blog\/b2b-marketing-trends-and-infographic-2024\" target=\"_blank\">a new survey<\/a> of some 400 B2B marketers in North America and the U.K., Pipeline360 found that around one third of marketers, facing pipeline challenges, are not using all the channels at their disposal. In particular, more than one-third had not considered content syndication or did not know how it works, and fully 38% admitted not knowing what content syndication is.<\/p>\n<p>Content syndication distributes original content across a range of channels (for example, LinkedIn and Medium). Pipeline360 offers content syndication tools as well as digital advertising management and account intelligence in one solution. Early adopters include Salesforce, Cisco and Dell.<\/p>\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center has-background\" style=\"background-color:#dbdbdb\">\n<figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"2023 MarTech Career and Salary Survey.\" class=\"wp-image-388507 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-800x450.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-1536x864.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1.png.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-800x450.png.webp?resize=800%2C450&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-800x450.png.webp?resize=800%2C450&#038;ssl=1\" alt=\"2023 MarTech Career and Salary Survey.\" class=\"wp-image-388507 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-800x450.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-1536x864.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1.png.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><h3 class=\"wp-block-heading has-text-align-center\" id=\"h-take-the-martech-salary-and-career-survey\">Take the Martech Salary and Career Survey<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>Why we care.<\/strong> It may not be a new trend, but it\u2019s a growing one \u2014 moving from multiple platforms, tools and channels to a single solution (as far as possible, anyway). Bringing content syndication management, campaign management including display advertising, lead validation and standardization under one roof with links to CRM and marketing automation data, is a proffer that will make sense to many enterprise <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/why-we-care-about-b2b-marketing-a-guide-for-marketers\/\" target=\"_blank\">B2B marketers<\/a>.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/integrate-launches-new-media-solution\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate Lead Generation Marketplace. \u201cMore than a third of B2B marketers are not maximizing the tools and channels available [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6113,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integrate launches new media solution - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/integrate-launches-new-media-solution\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrate launches new media solution\" \/>\n<meta property=\"og:description\" content=\"Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. 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