{"id":6129,"date":"2024-01-12T05:52:19","date_gmt":"2024-01-12T05:52:19","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/45-facebook-statistics-marketers-need-to-know-in-2024\/"},"modified":"2024-01-12T05:52:19","modified_gmt":"2024-01-12T05:52:19","slug":"45-facebook-statistics-marketers-need-to-know-in-2024","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/45-facebook-statistics-marketers-need-to-know-in-2024\/","title":{"rendered":"45 Facebook Statistics Marketers Need to Know in 2024"},"content":{"rendered":"


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TikTok may get all the buzz, but Facebook is still the most-used social platform in the world\u2026 by a long shot.<\/p>\n

Despite being almost 20 years old, Facebook<\/a> continues to be an absolute behemoth in the social media world\u2014one that brands and social media marketers<\/a> can\u2019t afford to ignore.<\/p>\n

So we\u2019ve pulled together dozens of essential Facebook statistics, updated for 2024, to help paint a picture of just what\u2019s happening on Facebook right now. Consider this your cheat sheet for understanding the ever-changing demographics<\/a>, user behavior, and advertising practices of the OG social network. \t\t\t\t\t<\/p>\n

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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n

Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n

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General Facebook stats<\/span><\/h2>\n

1. Facebook has more than three billion monthly active users<\/a><\/h3>\n

As of the second quarter of 2023, Facebook had 3.05 billion monthly active users, despite the app\u2019s declining popularity among the youth demographic. Meta also reported in the spring of 2023 that 3.96 billion people<\/a> use at least one of their core products (Facebook, Instagram, WhatsApp, or Messenger) every month.<\/p>\n

\"number<\/a><\/p>\n

2. More than 2 billion people use Facebook daily<\/a><\/h3>\n

The number of daily active users Facebook has is almost more impressive than its monthly numbers: 2.09 billion users log in to the app or site each day\u2014a number that\u2019s up 5% since 2023.<\/p>\n

3. Facebook is the most popular social network<\/a> in the world<\/h3>\n

With that number of monthly active users, it\u2019s probably no surprise to learn that Facebook ranks as the most-used social network in the world currently. The runner-up, YouTube, has a mere 2.4 billion monthly active users in comparison.<\/p>\n

4. Facebook.com is the third-most visited website<\/a><\/h3>\n

According to SimilarWeb, Facebook ranks third in the world\u2014under Google (#1) and YouTube (#2).<\/p>\n

5. 1.3 billion <\/a>fake Facebook accounts are removed quarterly<\/h3>\n

Spam accounts and fraudulent accounts are an issue for the social media platform. On average, more than one billion fake Facebook accounts are removed each quarter.<\/p>\n

6. India is Facebook\u2019s biggest audience<\/a><\/h3>\n

With 314 million users, India has more accounts than any other country in the world. The United States is the second most active country on Facebook, with 175 million users. (Indonesia, Brazil, and Mexico follow.)<\/p>\n

7. By 2027, Facebook will reach 75% of the world\u2019s population<\/a><\/h3>\n

Statisticians project that Facebook\u2019s reach will continue to grow in the next several years, and by 2027, may reach 75.79% of people around the world.<\/p>\n

8. 30% of U.S. adults<\/a> regularly get news from Facebook<\/h3>\n

YouTube is the second-most popular social media source for news, but Facebook takes the lead with 30% of American adults.<\/p>\n

\"US<\/a><\/p>\n

9. The best time to post on Facebook is between 8:00 a.m. and noon, Tuesday or Thursday<\/a><\/h3>\n

Of course, your mileage may vary. The best time to post on Facebook really depends on your specific audience and their social habits, but on average, posting between 8:00 a.m. and 12:00 p.m. on Tuesdays and Thursdays<\/a> seems to be a sweet spot. (Hot tip: Hootsuite\u2019s scheduling tool<\/a> can suggest custom posting times to optimize your reach.)<\/p>\n

Facebook user stats<\/span><\/h2>\n

10. More than 56% of Facebook users are male<\/a><\/h3>\n

The Facebook user base skews more male than female in 2024 (though please note that this data set did not account for non-binary users). 56.3% of users identify as male, while 43.7% of users identify as female.<\/p>\n

\"distribution<\/a><\/p>\n

11. 5.6% of Facebook users are over 65 years old<\/a><\/h3>\n

Though Facebook increasingly has a reputation as a safe space for boomers, there is minimal participation from users of this demographic<\/a>. Only 5.6% of Facebook users are older than 65.<\/p>\n

12. Millennials <\/a>make up almost half of Facebook\u2019s audience<\/h3>\n

The group that first launched Facebook to world fame is still highly active on the social media platform. Just over 49% of users are between the ages of 25 and 44.<\/p>\n

\"Distribution<\/a><\/p>\n

13. Teenagers are less likely to use Facebook<\/a> now than they were 10 years ago<\/h3>\n

Things change a lot in a decade. According to Pew Research, only 33% of teenagers have an active Facebook account, down from 71% in 2014-2015.<\/p>\n

\"YouTube<\/a><\/p>\n

14. Only 19% of teens<\/a> use Facebook daily<\/h3>\n

And just 3% of teenagers aged 13 to 17 report that they\u2019re on Facebook \u201calmost constantly.\u201d YouTube and Tiktok, on the other hand, have captured the teen market: 71% of teenagers visit YouTube daily and 58% open up TikTok on that schedule.<\/p>\n

\"A<\/a><\/p>\n

15. Middle- or lower-income teens<\/a> are more likely to use Facebook than teens from higher-earning families<\/h3>\n

While fewer teenagers are using Facebook overall, those who are using it tend to come from lower- or middle-income families. For instance, 45% of teenagers from families with annual incomes under $30,000 report using Facebook, but only 27% of teens from homes with annual incomes of $75,000 or more do the same.<\/p>\n

\"Teen<\/a><\/p>\n

16. More than 20% of Facebook users are between 18 and 24 <\/a><\/h3>\n

Maybe they\u2019re on TikTok, too, but that valuable 18-to-24-year-old demographic accounts for 21.5% of Facebook\u2019s large audience.<\/p>\n

Facebook usage stats<\/span><\/h2>\n

17. Users spend almost 20 hours a month<\/a> on Facebook<\/h3>\n

It\u2019s practically a part-time job! Facebook users on average log in to the app or website almost 20 hours a month. That works out to an average of about 40 minutes per day.<\/p>\n

18. The average engagement rate<\/a> is less than 1%<\/h3>\n

Don\u2019t be discouraged if you\u2019re not getting the likes and comments<\/a> you once were. It\u2019s totally normal to have a low engagement rate. In fact, the average Facebook Page has an average fan engagement of just 0.07%.<\/p>\n

19. Image posts have the highest engagement<\/a><\/h3>\n

While the average engagement rate overall can be quite low on Facebook Pages<\/a>, images tend to capture a little more action, with an average interaction rate of 0.12%. \t\t\t\t\t<\/p>\n

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Get our 2024 Social Trends report,<\/strong><\/span> and dig into the juicy data that\u2019ll help you reach your goals in 2024\u2014which is shaping up to be social\u2019s best year yet.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

20. Link posts have the lowest engagement<\/a><\/h3>\n

Maybe this is your sign to stop sharing so many links? Link posts on Facebook Pages have the lowest engagement rate<\/a> of any type of Facebook post, with 0.03%.<\/p>\n

21. More than 80%<\/a> of people access Facebook on their phones<\/h3>\n

If you were waiting for a sign to go mobile-first with your campaign designs, this is it: 81.8% of Facebook users only use a mobile phone. Only 1.5% use a laptop or desktop exclusively.<\/p>\n

Facebook stats for business<\/span><\/h2>\n

22. More than a billion people<\/a> connect with businesses on Facebook each week<\/h3>\n

That Facebook Messenger <\/a>is a powerful tool. Sheryl Sandberg reported that every single week, more than a billion Facebook users reach out to businesses using Facebook\u2019s messaging tool.<\/p>\n

23. 200 million businesses<\/a> use Meta apps<\/h3>\n

Facebook and its sister apps (Instagram, WhatsApp) are in the business of helping small business, it seems. More than 200 million brands use the platforms to create virtual storefronts and connect with customers every single month.<\/p>\n

24. 91% of organizations <\/a>have a Facebook presence<\/h3>\n

Businesses of all kinds use Facebook, and the numbers don\u2019t lie. More than 90% of brands have a presence on Facebook. Instagram and LinkedIn are the other most common social media platforms for businesses to use. The least likely? BeReal<\/a>.<\/p>\n

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25. \u2026but only 62% of brands<\/a> are confident that Facebook delivers ROI<\/h3>\n

Though most modern brands do turn to Facebook for marketing<\/a> and advertising purposes, only 62% of companies report that they feel an investment in Facebook has brought them a return on that money.<\/p>\n

\"Brands<\/a><\/p>\n

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26. The most popular Facebook Fan Page<\/a> is\u2026 Facebook<\/h3>\n

The most popular Facebook Fan page is for Facebook itself (with more than 214 million fans). Other top brands (or celebrities) on Facebook include Samsung, Cristiano Ronaldo, Real Madrid CF, Coca-Cola, FC-Barcelona, and Shakira.<\/p>\n

27. Brands post an average of 5 times a week<\/a> on Facebook<\/h3>\n

Those benchmarks<\/a> change quite significantly, depending on your industry, though. Media brands post far more than average (73.5 posts a week), while food and beverage companies do much less (2.5).<\/p>\n

28. More than half of users<\/a> take action after seeing a brand\u2019s Story.<\/h3>\n

58% of Facebook users browse a brand\u2019s website for more info after seeing a product or service in a Facebook Story<\/a>. (And 31% report going to a store to check out a business in person!)<\/p>\n

Facebook ad stats<\/span><\/h2>\n

29. Facebook revenues will hit $170 billion<\/a> this year<\/h3>\n

Facebook\u2019s 2023 annual global revenue was about $152 billion USD. Ad execs are predicting a banner year for 2024, though, estimating a $170.82 billion revenue, a rebound from a few years of pandemic-influenced slump.<\/p>\n

30. Facebook\u2019s ad reach is 1.98 billion <\/a><\/h3>\n

If you\u2019re advertising on Facebook<\/a> in 2024, you\u2019ve got a potential ad reach of 1.98 billion people.<\/p>\n

31. Ad impressions increased by 31% last year<\/a><\/h3>\n

Across Meta\u2019s family of apps (Facebook, Instagram, WhatsApp, and Messenger), ad impressions went up by more than a third, all while the average price per ad dropped by 6%.<\/p>\n

32. The average click-through rate on Facebook ads is 1.4<\/a>%<\/a><\/h3>\n

When sorted by industry, apparel and footwear had the highest CTR for Facebook ads, at 2.06%; healthcare Facebook ads only had a 0.73% click-through rate<\/a>. But clickthroughs aren\u2019t the only way to measure the success of your social media ad campaign. Impressions might be a more meaningful number, depending on your social media goals<\/a>.<\/p>\n

Facebook shopping stats<\/span><\/h2>\n

33. 37% of Facebook users <\/a>will make a purchase on the platform in 2023<\/h3>\n

Facebook Shops are booming in popularity and allow shoppers to explore and purchase products within the app itself. This goes beyond just social selling<\/a>: this is full-on ecommerce.<\/p>\n

34. Facebook is the leading platform<\/a> for social commerce<\/h3>\n

In 2022, 63.5 million people made at least one purchase via Facebook. Instagram is a close second, putting Meta at the top of the charts for social-media shopping experiences. This stat includes Marketplace in addition to Facebook Shops, <\/a>a sales opportunity more brands might want to consider.<\/p>\n

35. 19% of U.S. consumers<\/a> start their shopping search on Facebook<\/h3>\n

When people are ready to research their next purchase (big or small), they\u2019re increasingly likely to turn to social instead of a search engine. While Amazon, search engines, and Google are at the top of the shopping pipeline still, Facebook is creeping up as a contender. Better polish up those social SEO skills<\/a>.<\/p>\n

Facebook video stats<\/span><\/h2>\n

36. 50% of time <\/a>spent on Facebook is spent on video<\/h3>\n

According to Facebook, 50% of time spent on Facebook or Instagram is spent watching video content.<\/p>\n

37. More than 2 billion people<\/a> watch videos on Facebook each month<\/h3>\n

And a whopping 74% of Facebook In-Stream non-skippable video ads are viewed all the way through.<\/p>\n

38. Facebook Reels accounted for 3.3% of ad impressions<\/a> on the platform in 2022<\/h3>\n

But Reels ads have about half the potential audience of Stories ads. Advertisers with a solid Reels advertising strategy can gain an advantage by getting in on this ad placement while it\u2019s still a relative novelty.<\/p>\n

39. Reels\u2019 share of daily social time<\/a> is plateauing<\/h3>\n

After a hot start, Reels is now revenue-neutral. Meta said in its Q3 earnings that it will change its focus from reels to video in a more comprehensive way.<\/p>\n

40. 65% of U.S. users<\/a> like watching Stories to feel close to friends<\/h3>\n

That\u2019s not the only benefit reported for Instagram Stories. More than 70% of U.S. users agree Stories allow them to experience new things vicariously, while 57% say Stories make them feel part of a community.<\/p>\n

41. Vertical video with audio has a 35% higher click-through rate<\/a> on Facebook<\/h3>\n

Want your Reels ads to really stand out? Incorporate audio.<\/p>\n

Facebook reports that vertical video ad spots that include audio feature a 35% higher click-through rate than video ads without sound. You\u2019ll also see improved conversion rates and improved ROI <\/a>for your ad spend. (Adding Reels to existing campaigns also increases click-through rates across all ad placements by 56%!)<\/p>\n

Facebook Threads stats<\/span><\/h2>\n

42. Threads reached 1 million users<\/a> faster than any other app in history<\/h3>\n

In its first five days, Threads earned over 100 million sign-ups. This broke the previous record set by ChatGPT. Instagram itself took two and a half months to reach that number of users.<\/p>\n

43. Instagram Threads currently has 15.36 million active users<\/a><\/h3>\n

A pretty impressive number, even with some attrition after its blockbuster launch in the summer.<\/p>\n

44. India is the country with the most Threads users<\/a><\/h3>\n

More than 54 million users downloaded the Instagram Threads app in July 2023 \u2014 that was 33.5% of all Threads users at that time.<\/p>\n

45. Visits to Threads\u2019 website are dropping<\/a><\/h3>\n

Right out of the gate, Threads (run by Meta) was a hot-ticket platform, with 50.22 million visits in its first week. But as of October 2023, Threads is generating 10.56 million visitors weekly.<\/p>\n

Manage your Facebook presence alongside your other social media channels using Hootsuite. From a single dashboard, you can schedule posts, share videos, engage your audience, and measure the impact of your efforts. Try it free today.<\/strong><\/p>\n

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Grow your Facebook presence faster\u00a0with Hootsuite<\/strong>. Schedule all your social posts and track their performance in one dashboard.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n