{"id":6182,"date":"2024-01-18T18:16:18","date_gmt":"2024-01-18T18:16:18","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/liveramp-acquires-data-clean-room-startup-habu\/"},"modified":"2024-01-18T18:16:18","modified_gmt":"2024-01-18T18:16:18","slug":"liveramp-acquires-data-clean-room-startup-habu","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/liveramp-acquires-data-clean-room-startup-habu\/","title":{"rendered":"LiveRamp acquires data clean room startup Habu"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Data platform LiveRamp, a key player in the identity resolution space, has announced the $200 million acquisition of marketing data startup Habu. Habu\u2019s data clean room capabilities will allow LiveRamp clients to safely and securely share customer data. <\/p>\n<p>Habu was founded in 2018 by people who had first worked together at Krux, the DMP acquired by Salesforce in 2016.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>Data collaboration.<\/strong> Habu offers an interoperable data clean room solution and already has partnerships including with AWS, Azure, Google Cloud Platform, Databricks, and Snowflake. LiveRamp, with clients like Hulu, Google and Walmart, offers data collaboration and identity resolution. <\/p>\n<p>The Habu acquisition will support the sharing of brand, partner and publisher customer data across clouds and walled gardens without compromising privacy.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/data-clean-rooms-a-beginners-guide\/\" target=\"_blank\"><strong>Data clean rooms<\/strong>: A beginner\u2019s guide<\/a><\/em><\/strong><\/p>\n<p><strong>Why we care. <\/strong><a rel=\"nofollow\" href=\"https:\/\/martech.org\/why-we-care-about-data-clean-rooms\/\">Data clean rooms<\/a> are secure virtual spaces where first-party data from a number of independent sources can be resolved to the same customer\u2019s profile while that profile remains anonymized. Despite the attractions of the technology, it had seen <a rel=\"nofollow\" href=\"https:\/\/martech.org\/failure-to-get-the-most-out-of-data-clean-rooms-is-costing-marketers-money\/\">limited take-up<\/a> as of a year ago because of cost, the need for trained teams and low levels of digital maturity in many businesses.<\/p>\n<p>Data clean rooms become more accessible if they are packaged with a broader data collaboration and ID resolution like LiveRamp. Are we seeing signals of a trend here?<\/p>\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center has-background\" style=\"background-color:#dbdbdb\">\n<figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"2023 MarTech Career and Salary Survey.\" class=\"wp-image-388507 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-800x450.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-1536x864.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1.png.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-800x450.png.webp?resize=800%2C450&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-800x450.png.webp?resize=800%2C450&#038;ssl=1\" alt=\"2023 MarTech Career and Salary Survey.\" class=\"wp-image-388507 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-800x450.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1-1536x864.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/2023-car-sal-survey-v1.png.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><h3 class=\"wp-block-heading has-text-align-center\" id=\"h-take-the-martech-salary-and-career-survey\">Take the Martech Salary and Career Survey<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>Advantages to LiveRamp.<\/strong> Among the merits of this move, LiveRamp foresees:<\/p>\n<ul>\n<li>New cloud and walled garden data clean room use cases for customers.<\/li>\n<li>New customer acquisition, especially below enterprise level.<\/li>\n<li>More rapid international expansion for LiveRamp into Habu\u2019s 200+ country market.<\/li>\n<li>Use cases outside marketing such as supply chain and inventory management.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/liveramp-acquires-data-clean-room-start-up-habu\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Data platform LiveRamp, a key player in the identity resolution space, has announced the $200 million acquisition of marketing data startup Habu. Habu\u2019s data clean room capabilities will allow LiveRamp clients to safely and securely share customer data. Habu was founded in 2018 by people who had first worked together at Krux, the DMP acquired [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6183,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LiveRamp acquires data clean room startup Habu - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/liveramp-acquires-data-clean-room-startup-habu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiveRamp acquires data clean room startup Habu\" \/>\n<meta property=\"og:description\" content=\"Data platform LiveRamp, a key player in the identity resolution space, has announced the $200 million acquisition of marketing data startup Habu. 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