{"id":6184,"date":"2024-01-18T20:23:27","date_gmt":"2024-01-18T20:23:27","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/what-is-an-everything-app-complete-guide-to-super-apps\/"},"modified":"2024-01-18T20:23:27","modified_gmt":"2024-01-18T20:23:27","slug":"what-is-an-everything-app-complete-guide-to-super-apps","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/what-is-an-everything-app-complete-guide-to-super-apps\/","title":{"rendered":"What Is an Everything App? Complete Guide to Super Apps"},"content":{"rendered":"


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An everything app is the everything bagel of the app world. It\u2019s got a little bit of everything you need to run you day-to-day life, all wrapped up in a single (delicious?) package. These apps include tons of popular features and are essential in the daily lives of millions of users worldwide.<\/p>\n

While they may not have taken off in North America yet, apps like WeChat<\/a>, Line<\/a>, and KakaoTalk<\/a> have millions (or even billions) of users across Asia who rely on them for everything from groceries to stock portfolio management.<\/p>\n

So what is an everything app exactly, and how can your business use these apps to your advantage? Let\u2019s get into it.<\/p>\n

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Bonus:<\/strong> Read the step-by-step social media strategy guide<\/span><\/span>\u00a0<\/span>with pro tips on how to grow your social media presence.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

What is an everything app?<\/span><\/h2>\n

An everything app (also sometimes known as a \u201csuper app<\/a>\u201c) is a mobile app that handles a broad range of digital needs, including messaging, social networking, ecommerce, delivery services, and even financial services like online banking. It\u2019s essentially a one-stop shop in app form.<\/p>\n

Everything apps are very popular across Asia. WeChat, a platform popular in China, had 1.3 billion monthly active users<\/a> as of June 2023. People use this super app for text and voice messaging, video calls, gaming, mobile payments, and more.<\/p>\n

In 2022, Line reported<\/a> 89 million monthly active users, approximately 70\uff05 of Japan\u2019s population. Line sees slightly more female users than WeChat (55% compared to WeChat\u2019s 47.7%).<\/p>\n

\"LINE<\/a><\/p>\n

Source: <\/em>Line Business Guide 2022<\/em><\/a><\/p>\n

\"WeChat<\/a><\/p>\n

Source: <\/em>Hootsuite 2022 Digital Trends Report<\/em><\/a><\/p>\n

How does an everything or super app work?<\/span><\/h2>\n

Imagine logging in to a single app to make dinner plans with a friend, check the weather forecast, book a cab ride to and from the restaurant, and send your friend money for your share of the dinner bill after the fact.<\/p>\n

An everything app gathers multiple services in one place so users can access everything they need to manage their life in a single app.<\/strong><\/p>\n

After a user logs into a super app, the app\u2019s dashboard will present several options. In WeChat, for example, these include:<\/p>\n