Instagram is the favorite social app<\/a> for both Gen Z and Millenials \u2013 cohorts that are in their prime purchasing years. It\u2019s also the second-most-popular<\/a> social media platform for Gen Zs to discover new brands.<\/p>\n In other words, Instagram is a critical tool for brands wanting to extend their reach and improve social ROI. Creating an effective and efficient Instagram strategy doesn\u2019t have to be overwhelming. These 39 Instagram tools help maximize your Instagram efforts while saving your sanity.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Hootsuite is one of the best social media management platforms out there \u2014\u00a0and it has all the Instagram tools a social media manager needs.<\/p>\n With Hootsuite, you can create Instagram posts, carousels, Stories, and Reels on the fly or schedule them for later<\/a>.<\/p>\n With a drag-and-drop content calendar interface, this powerful publisher comes packed with features that will help you get the most out of your Instagram presence. Features include a powerful editor, AI hashtag recommendations, and easy post boosting and product tagging.<\/p>\n Plus, the Best time to Publish recommendations<\/a> make Hootsuite one of the best all-around Instagram marketing tools available. Based on your unique historical posting data, the recommendations make sure you schedule your posts for the times when you are likely to get the most engagement, click-throughs, or impressions.<\/p>\n Start free 30-day trial<\/a><\/p>\n You can also use Canva inside the Hootsuite dashboard (no add-on app required) to design and edit your Instagram posts.<\/p>\n Hootsuite includes a bulk scheduling <\/a>Instagram automation tool that can help you save time and resources. Bulk scheduling your Instagram posts allows you to streamline your social media campaigns, giving you an opportunity to focus on other areas of your business. Hootsuite\u2019s bulk scheduler means you can post up to 350 posts ahead of time across various channels (not just Instagram).<\/p>\n Hootsuite also ensures you stay on top of your Instagram engagement with an integrated social inbox that provides access to public and private messages in one place. You can respond directly to comments, tags, or DMs, or assign them to another team member for follow-up.<\/p>\n Later offers an Instagram scheduling tool with solid basic posting, scheduling, and analytics features. Posting limits vary by plan, and the tool can be used for organic content only.<\/p>\n Instagram is Later\u2019s primary focus, so they do offer an AI caption generator, but keep in mind that it works for Instagram only.<\/p>\n See how Later\u2019s Instagram business tools compare with Hootsuite<\/a>.<\/p>\n Buffer offers good Instagram scheduling tools, especially for those who are more focused on scheduling than on analytics. Its built-in engagement tools (available on paid plans) consolidate Instagram comments (but not DMs) so you can respond to the public conversations that require your attention.<\/p>\n See how Buffer compares to Hootsuite<\/a>.<\/p>\n Sprout Social is an enterprise-level Instagram management tool that includes solid scheduling for organic Instagram content. The analytics are helpful for comparing your performance against your past results, but do not include competitive or industry benchmarking. Sprout Social\u2019s pricing starts at $249\/month.<\/p>\n See how Sprout Social compares to Hootsuite<\/a>.<\/p>\n Creator and business accounts have access to native Instagram business tools like Insights<\/a>. From the Insights tab, you can learn about who\u2019s following you, when they\u2019re most active, and what type of content is most popular. Some data disappears after 90 days, so consider the following Instagram analytics tools for more detailed reporting.<\/p>\n Hootsuite offers features that go above and beyond Instagram\u2019s native analytics tool. From the Hootsuite dashboard, you can dig deeper into data from the past and run customizable or historical reports whenever the need arises. You can also monitor your account\u2019s response time and rank Instagram comments<\/a> by positive or negative sentiment.<\/p>\n Hootsuite Analytics is available in Pro and Team plans<\/a>.<\/p>\n Up your analytics game with Hootsuite Advanced Analytics. This results-oriented platform provides Instagram growth tools like graphs, tables, and KPI summaries, so you can clearly measure the ROI of your Instagram marketing. Plus, you can compare how your campaigns measure up against competitors with built-in competitive analytics and industry benchmarking. Another benefit is you can connect with Google Analytics, Adobe Analytics and business intelligence tools like Tableau and Microsoft Power BI for measurement across the customer journey.<\/p>\n Iconosquare offers a free audit of your Instagram business account. The audit evaluates your last 30 days of posts, overall profile performance, and provides tips for areas that could use some improvement. Beyond the audit, Iconosquare\u2019s paid tools for Instagram include analytics and scheduling.<\/p>\n Panoramiq Insights adds powerful Instagram analytics to your Hootsuite dashboard. The app allows you to analyze account activity, follower demographics (super handy for targeting campaigns!), and measure the success of your posts and Stories.<\/p>\n Source: Hootsuite App Directory<\/a><\/p>\n If influencer marketing is part of your strategy you, want to analyze a specific competitor, or simply like to creep on celebrities, Phlanx\u2019s Instagram engagement calculator gives you handy insights into total followers, engagement rates, and average likes and comments on posts.<\/p>\n You can\u2019t choose a specific time period, but this is still a good basic tool to understand how other accounts are performing on Instagram. For example, it can tell you that Taylor Swift gets an impressive 2.23% engagement rate despite having comments turned off.<\/p>\n Source: Phlanx<\/a><\/p>\n As the name suggests, this Instagram business tool gives you a panoramic view of how people engage with your account. Plus, it\u2019s called multiview for a reason: adding Panoramiq Multiview into the Hootsuite dashboard allows you to monitor and respond to mentions, comments, and tags all in one stream. You can even add multiple Instagram accounts to one stream to further streamline your Instagram engagement.<\/p>\n Automate tracking mentions of your company, competitors, and keywords. This tool is compatible with Instagram, Twitter, Facebook, YouTube, Pinterest, and other web sources like blogs. That means you can see where Instagram fits into the bigger picture and where your brand is being mentioned most. And you can sync it all up with Hootsuite.<\/p>\n Ads Manager is a platform shared by Facebook and Instagram for creating and tracking ads. This Instagram management tool for ad campaigns provides advertisers with access to Facebook\u2019s targeting capability and the ability to run campaigns across both platforms. After launching a campaign, you can make adjustments, respond to comments, and track performance.<\/p>\n Source: Instagram for Business<\/a><\/p>\n Creators may be the ones who are most interested in how to use monetization tools on Instagram<\/a>. But both advertisers and creators alike should be familiar with Instagram\u2019s branded content tools. These tools make it easier for brands and creators to work together to promote products. Some of the branded content tools to be aware of include:<\/p>\n Source: Instagram<\/a><\/p>\n Boosting existing content is one of the easiest ways to get started advertising on Instagram. Hootsuite allows you to boost organic Instagram posts and Reels with just a few clicks. Or, you can put your boosting strategy on autopilot using Hootsuite\u2019s automatic Boost. Using this feature, you can set automatic triggers so your best organic posts automatically get a dose of budget to help them reach a wider audience.<\/p>\n Social media managers understand the value of running paid and organic campaigns in harmony with each other to help achieve business goals. Hootsuite\u2019s Social Advertising allows you to plan and publish ads on Instagram alongside your organic content, giving you the ability to make data-driven decisions about your campaign strategy all in one place.<\/p>\n AdEspresso\u2019s tools are designed to help you make the most of your Facebook, Instagram, and Google ads budget. Its customizable dashboard allows you to focus on the metrics that support your advertising goals.<\/p>\n Instagram ads are often monitored for reach and conversions, but it\u2019s important not to neglect comments, too. That\u2019s where Adview comes in. With this app, you can see and respond to comments on Instagram and Facebook ads in one place. Hootsuite users can also connect to their dashboard for more unified management.<\/p>\n Insense connects your brand with a network of more than 35,000 creators to provide you with an ongoing supply of user-generated content for Instagram ads. You can also find influencers to create custom organic or paid campaigns.<\/p>\n Incense integrates with Hoostuite<\/a>, so you can access Insense assets directly within Hootsuite Composer.<\/p>\n Source: Hootsuite App Directory<\/a><\/p>\n Tint is an Instagram marketing tool that helps you access user-generated content for your campaigns. Tint uses AI to find the best content for your brand, and built-in tools help you get the rights to use it.<\/p>\n We mentioned in passing above that Hootsuite Composer includes a built-in AI caption- and hashtag-generating tool called OwlyWriter AI. While you need to be a Hootsuite user to get access to the full tool (which we\u2019ll discuss in more detail later in this post), we\u2019ve also got a free AI hashtag generator that anyone can use. (You\u2019re welcome.)<\/p>\n Just enter your language, a description of your photo or video, and keywords. The tools will suggest hashtags to add to your Instagram post.<\/p>\n Integrate Panoramiq with Hootsuite to keep tabs on popular or branded Instagram hashtags in your space. This is a great tool for research and analysis using complex searches with multiple includes and excludes.<\/p>\n This web-based tool delivers the details on Instagram hashtags. Look up a hashtag to discover related tags, age and gender usage demographics, and a language breakdown. You can also see the top posts that have used the hashtag.<\/p>\n Keyhole\u2019s analytics portfolio includes hashtag tracking tools tailored for Instagram campaigns. Are you using a branded hashtag<\/a>? With Keyhole, you can calculate its ROI. Partnering with influencers? You can measure their impact on your hashtags, too.<\/p>\n One of ShortStack\u2019s specialties is helping marketers track social contest<\/a> hashtags. Track your hashtag, identify high-profile users, and select winners with its Random Entry Selector. You can also set up your contest to give users extra entries for actions like following your other social profiles.<\/p>\n Keep a firm eye on the competition with Synapview, a Hootsuite app that allows you to monitor competitors and hashtags on Instagram. The app comes with a cool analytics feature that shows you where and when your hashtags are being used on Instagram, along with where and when your competitors are posting.<\/p>\n Boomerang is a standalone app by Instagram with built-in integration that adds looping effects to short videos. This native Instagram tool offers a simple way to capture simple moments (the group toast is a classic) perfect for Stories.<\/p>\n This simple tool owned by Squarespace is packed with editing tools and templates that really embody the storytelling aspect of Stories and Reels. Premium subscriptions are available, but many templates, fonts, filters, and stickers are available for free.<\/p>\n Source: Unfold<\/p>\n This mobile video editing tool from Adobe allows you to shoot pro-quality video, edit with advanced features, add subtitles, and publish videos directly to Instagram. The free app also lets you combine videos or export clips for Instagram Stories or Reels, with plenty of templates on offer, too.<\/p>\n Need Instagram videos, but don\u2019t have the time, skills, or equipment to produce it? This AI tool turns text into professional-quality videos with just a few clicks.<\/p>\n How does it work? You copy and paste text into Pictory, and AI automatically creates custom video based on your input, pulling from a vast library of royalty-free video and music clips.<\/p>\n Pictory integrates with Hootsuite, so you can easily schedule your videos for publication without leaving the dashboard.<\/p>\n When Instagram\u2019s filters and editing tools no longer cut it, try Adobe Lightroom CC. The app makes professional photo editing tools easy to use, especially if you\u2019ve downloaded Lightroom presets<\/a>.<\/p>\n Source: Adobe<\/a><\/p>\n If you\u2019ve got a Google Pixel 8 or 8 Pro, you\u2019ve got extensive AI photo editing capabilities built into your phone. Magic Editor uses generative AI to allow you to change backgrounds and even move specific components of a photo within the frame.<\/p>\n If you\u2019ve got an older Pixel phone, you still have access to some AI editing tools, including Unblur (Pixel 7 and up) and Magic Eraser (Pixel 4a and up).<\/p>\n Source: Google<\/a><\/p>\n If you don\u2019t have a PIxel at all, you can still make use of the solid editing tools built into Google Photos on either desktop or mobile.<\/p>\n As we mentioned above, Canva\u2019s editing tools are built into the Hootsuite dashboard. But you can also use Canva independently to manage your visual brand style guide, save templates, and work on design projects. Paid plans allow you to access AI features and schedule social content, too.<\/p>\n VSCO is best known for its presets\u201415 of which are free when you download the app. Subscription members get access to advanced tools, including desktop editing, multimedia collage and montage templates, and a video editor.<\/p>\n Prequel\u2019s bold filters and special effects will keep you up to date with Instagram aesthetics and trends. In addition to standard photo editing tools, Prequel\u2019s AI tools can turn you into anything from a comic book character to a \u201890s- high school grad.<\/p>\n We\u2019ve already mentioned that Hootsuite comes with OwlyWriter AI, a built-in creative AI tool. Here\u2019s how social media pros can use it to save hours of work:<\/p>\n To get started with OwlyWriter, sign in to your Hootsuite account and head to the Inspiration section of the dashboard. Then, pick the type of AI magic you want to see in action.<\/p>\n For example, if you\u2019re not sure what to post, click on Get inspired<\/strong>. Then, type in the general, high-level topic you want to address and click Get ideas<\/strong>.<\/p>\n OwlyWriter will generate a list of post ideas related to the topic:<\/p>\n Click on the one you like best to move to the next step \u2014 captions and hashtags.<\/p>\n Pick the caption you like and click Create post<\/strong>. The caption will open in Hootsuite Composer, where you can make edits, add media files and links, check the copy \u2014 and schedule your post to go live later.<\/p>\n And that\u2019s it! OwlyWriter never runs out of ideas, so you can repeat this process until your social media calendar is full \u2014 and sit back to watch your engagement grow.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t OwlyWriter AI instantly generates captions and content ideas for every social media network. It\u2019s seriously easy.<\/span><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n With Hootbio, you can create a custom Instagram link in bio page<\/a> without leaving your Hootsuite dashboard.<\/p>\n To build your Hootbio page, start with basic profile information:<\/p>\n Then, add your links. Every link has to include a URL and text that will be displayed on the button. You can add images to links, but this feature is optional. You can also direct followers to your other social accounts \u2014 or your email inbox \u2014 using dedicated buttons.<\/p>\n <p class="”has-text-align-center”"><a class="”hs-btn" hs-btn-green” href="”https:\/\/www.hootsuite.com\/en-gb\/select-plan”">Start free 30-day trial<\/a><\/p><\/p>\n When you\u2019re done, click Update<\/strong> in the top right corner of your screen.<\/p>\n That\u2019s it! Your Hootbio page is ready. To start using it, copy the link displayed in the top right corner of the dashboard, and paste it into your Instagram bio.<\/p>\n Note: Hootbio is available to Team, Business, and Enterprise plan Hootsuite users.<\/p>\n Want to stay on top of the hottest Instagram trends? Hootsuite Insights lets you instantly analyze millions of real-time conversations so that you can tap into what your audience is doing, saying, thinking, and feeling. It\u2019s a must-use tool for any marketer serious about social listening<\/a> on Instagram.<\/p>\n Milkshake was founded to help small businesses and solo entrepreneurs benefit from the bio link, even if they don\u2019t have a website. The free app lets users customize a lightweight mobile landing page with tappable cards (kind of like Stories). Everything from blog posts to YouTube videos to virtual storefronts can be set up on the platform.<\/p>\n Start building your Instagram presence using Hootsuite. Schedule and publish posts directly to Instagram, engage your audience, measure performance, and run all your other social media profiles \u2014 all from one simple dashboard. Try it free today.<\/strong><\/p>\n![](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png.webp\"\/)
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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\nInstagram scheduling tools<\/span><\/h2>\n
1. Hootsuite<\/a><\/h3>\n
![\"Instagram](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-1-620x369.png?resize=620%2C369&ssl=1\")
<\/a><\/figure>\n![\"Canva](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-2-620x346.png?resize=620%2C346&ssl=1\")
<\/a><\/figure>\n2. Later<\/a><\/h3>\n
3. Buffer<\/a><\/h3>\n
4. Sprout Social <\/a><\/h3>\n
Instagram analytics tools<\/span><\/h2>\n
5. Instagram Insights<\/h3>\n
6. Hootsuite Analytics<\/a><\/h3>\n
7. Hootsuite Advanced Analytics<\/a><\/h3>\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-3.png?resize=620%2C465&ssl=1\")
<\/a><\/figure>\n8. Iconosquare<\/a><\/h3>\n
9. Panoramiq Insights<\/a><\/h3>\n
![\"Panoramiq](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-4.png?resize=523%2C414&ssl=1\")
<\/a><\/figure>\n10. Phlanx<\/a><\/h3>\n
![\"Instagram](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-5-620x599.png?resize=620%2C599&ssl=1\")
<\/a><\/figure>\n11. Panoramiq Multiview<\/a><\/h3>\n
12. Mentionlytics<\/a><\/h3>\n
Instagram ads tools<\/span><\/h2>\n
13. Meta Ads Manager<\/a><\/h3>\n
![\"Meta](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-6-620x368.png?resize=620%2C368&ssl=1\")
<\/a><\/figure>\n14. Instagram Branded Content Tools<\/a><\/h3>\n
\n
![\"New](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-7.png?resize=403%2C369&ssl=1\")
<\/a><\/figure>\n15. Hootsuite\u2019s boosting features<\/a><\/h3>\n
![\"Change](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-8-620x520.png?resize=620%2C520&ssl=1\")
<\/a><\/figure>\n16. Hootsuite Social Advertising<\/a><\/h3>\n
17. AdEspresso<\/a><\/h3>\n
18. Adview<\/a><\/h3>\n
19. Insense<\/a><\/h3>\n
![\"Insense](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-9-620x355.png?resize=620%2C355&ssl=1\")
<\/a><\/figure>\n20. Tint<\/a><\/h3>\n
Instagram hashtag tools<\/span><\/h2>\n
21. Hootsuite\u2019s free AI Instagram hashtag generator<\/a><\/h3>\n
![\"Instagram](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-10-620x505.png?resize=620%2C505&ssl=1\")
<\/a><\/figure>\n22. Panoramiq Watch<\/a><\/h3>\n
23. Display Purposes<\/a><\/h3>\n
24. Keyhole<\/a><\/h3>\n
25. ShortStack<\/a><\/h3>\n
26. Synapview<\/a><\/h3>\n
Instagram Reels and Stories tools<\/span><\/h2>\n
27. Boomerang<\/a><\/h3>\n
28. Unfold<\/a><\/h3>\n
![\"Unfold](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-12-620x1378.png?resize=620%2C1378&ssl=1\")
<\/a><\/figure>\n29. Adobe Premiere Rush<\/a><\/h3>\n
30. Pictory<\/a><\/h3>\n
Instagram editing tools<\/span><\/h2>\n
31. Adobe Lightroom<\/a><\/h3>\n
![\"Adobe](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-11-620x375.png?resize=620%2C375&ssl=1\")
<\/a><\/figure>\n32. Google Photos<\/a> and Magic Editor<\/a><\/h3>\n
![\"Google](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-13-620x248.png?resize=620%2C248&ssl=1\")
<\/a><\/figure>\n33. Canva<\/a><\/h3>\n
34. VSCO<\/a><\/h3>\n
35. Prequel<\/a><\/h3>\n
Other Instagram marketing tools<\/span><\/h2>\n
36. OwlyWriter AI in Hootsuite<\/a><\/h3>\n
\n
![\"OwlyWriter](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-14.png?resize=464%2C460&ssl=1\")
<\/a><\/figure>\n![\"Captions](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-15.png?resize=547%2C675&ssl=1\")
<\/a><\/figure>\n![](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/OwlyWriter-AI-blog-CTA-box.png.webp\"\/)
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\n\t\t\t\t\t\t\t\t\t\tCraft perfect posts in seconds\t\t\t\t\t\t\t\t\t<\/span><\/p>\n37. Hootbio<\/h3>\n
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![\"Hootbio](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-16-620x339.png?resize=620%2C339&ssl=1\")
<\/a><\/figure>\n38. Hootsuite Insights<\/a> powered by Brandwatch<\/h3>\n
![\"Insights](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-17-620x301.png?resize=620%2C301&ssl=1\")
<\/a><\/figure>\n39. Milkshake<\/a><\/h3>\n