{"id":6284,"date":"2024-01-30T16:21:00","date_gmt":"2024-01-30T16:21:00","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/integrate-launches-new-performance-center\/"},"modified":"2024-01-30T16:21:00","modified_gmt":"2024-01-30T16:21:00","slug":"integrate-launches-new-performance-center","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/integrate-launches-new-performance-center\/","title":{"rendered":"Integrate launches new Performance Center"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<!-- Only show on posts of more than 3 paragraphs --><\/p>\n<div class=\"bialty-container\">\n<p>Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making.<\/p>\n<p>The driver behind the innovation is the finding that 50% of U.S. and U.K. B2B marketers identify budget constraints as their main challenge. Brands are adapting to fewer resources by consolidating teams and job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%). The data comes from <a rel=\"nofollow noopener\" href=\"https:\/\/www.pipeline-360.com\/blog\/pipeline360-launch-b2b-pipeline-2024\" target=\"_blank\">a new report<\/a> by Integrate\u2019s media arm, Pipeline360.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>Two key capabilities.<\/strong> The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights. The first is the identification of gaps in account buyer groups. Marketers will be able to see which buyer groups have the most extensive coverage and where they need to update groups for more comprehensive targeting.<\/p>\n<p>The second uses AI to assign trust and reliability scores to media partners. It does this by running an algorithm across millions of data points that represent media partner campaign performance. This allows data-based decision-making for campaign optimization and fulfilment.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/integrate-launches-new-media-solution\/\">Integrate launches new media solution<\/a><\/em><\/strong><\/p>\n<p><strong>Why we care.<\/strong> It\u2019s the refrain we\u2019ll be hearing throughout the year. If you no longer have enough human eyes to track all the data streams and channels that are important to your marketing, AI will do it for you. Of course, what we\u2019ll gradually learn is which AI solutions can really pull off delivering these insights accurately and at scale.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Kim Davis\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/KimDavis-lg.jpg?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/KimDavis-lg.jpg?resize=140%2C140&#038;ssl=1\" alt=\"Kim Davis\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tKim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket\u2019s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.<\/p>\n<p>Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.\t\t\t\t\t<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/integrate-launches-new-performance-center\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation is the finding that 50% of U.S. and U.K. B2B marketers identify budget constraints as their main challenge. Brands are adapting to fewer [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6285,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integrate launches new Performance Center - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/integrate-launches-new-performance-center\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrate launches new Performance Center\" \/>\n<meta property=\"og:description\" content=\"Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. 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