Instagram analytics tools can help you turn a mediocre Instagram strategy into a winning one.<\/p>\n
All good marketing decisions stem from good data \u2014 and there\u2019s plenty of data available to tell you what\u2019s working on Instagram (and what\u2019s not) and inspire some ideas for new strategies you might want to try.<\/p>\n
Instagram has 1.39 billion users who spend an average of 11.7<\/a> hours using the app per month. Nearly two-thirds (62.3%) of them use the app to follow or research brands and products. But there\u2019s an awful lot of content competing for their attention during that time.<\/p>\n So, where do you find the key Instagram metrics you need to refine your strategy? We\u2019ve picked the 10 best tools for effortless tracking in 2024.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Beautiful reports. Clear data. Actionable insights to help you grow faster.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Instagram analytics tools help you create performance reports to share with your team, stakeholders, and boss \u2014 to figure out what\u2019s working and what\u2019s\u00a0not<\/em>. They also provide the historical data you need to assess your Instagram marketing strategy on both macro and micro levels.<\/p>\n Tracking your Instagram analytics is the only way to build an effective Instagram strategy. If you\u2019re not tracking data, you\u2019re just guessing about what works. You might luck out and have some success just based on your intuition \u2014 but without the numbers to back your work, you\u2019ll never be able to test, refine or grow. <\/p>\n Instagram analytics tools can help you answer questions like:<\/p>\n \u2026 and many more.<\/p>\n Analytics for Instagram go well beyond the data provided within the native Instagram analytics app. Here are our top picks for more robust Instagram analytics tools that provide the details and flexibility required for professional Instagram analysis.<\/p>\n Key benefits:<\/strong> Performance data from Instagram and<\/em> all other major social networks in one place with easy-to-understand reports<\/p>\n Skill level: <\/strong>Beginner to intermediate<\/p>\n Best for:<\/strong> Business owners who run their own social media, solo social media managers at small-to-medium sized businesses, marketing teams at larger organizations<\/p>\n Try for free<\/a><\/p>\n Hootsuite Analytics offers a complete picture of all your social media efforts, so you don\u2019t have to check each platform and account individually \u2014 and it tracks all of the most important social media metrics.<\/p>\n With this wide array of available metrics to track, you\u2019ll be able to see how your Instagram posts, Stories, Reels \u2014 and even ads \u2014 are performing<\/strong> at a glance.<\/p>\n Ever spend a bunch of time writing and designing a social post only to have it fall completely flat? There could be a lot of reasons for that. But one of the most common reasons this happens is posting at the wrong time<\/em>. A.k.a., posting when your target audiences are not online or not interested in engaging with you.<\/p>\n This is why our Best Time to Publish tool<\/strong> is one of the most popular features of Hootsuite Analytics. It looks at your unique historical social media data and recommends the most optimal times to post based on three different goals:<\/p>\n Start free trial<\/a><\/p>\n Most social media analytics tools will only recommend posting times based on engagement metrics. Or they\u2019ll use data from universal benchmarks, instead of your unique performance history.<\/p>\n Other cool things you can do with Hootsuite Analytics:<\/p>\n Key benefits:<\/strong> Free for all Instagram business accounts, available directly in the Instagram mobile app<\/p>\n Skill level: <\/strong>Beginner<\/p>\n Best for:<\/strong> Grabbing high-level insights on the go <\/p>\n Creator and business accounts have access to native Instagram business tools like Insights<\/a>. From the Insights tab, you can learn about who\u2019s following you, when they\u2019re most active, and what type of content is most popular. Some data disappears after 90 days, so consider the following Instagram analytics tools for more detailed reporting.<\/p>\n Key benefits:<\/strong> Simple and user-friendly solutions for basic performance tracking<\/p>\n Skill level: <\/strong>Beginner to intermediate<\/p>\n Best for:<\/strong> Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses<\/p>\n Later is a social media management platform similar to Hootsuite (you can compare Later and Hootsuite here<\/a>). It comes with a variety of features, from analytics to scheduling tools, but it really shines through as a platform for smaller brands and creators who like to visualize and preview social media content before they post.<\/p>\n Source: Later<\/a><\/em><\/p>\n While Later can also help you measure the performance of your Instagram content and optimize posting times, the platform lacks some more advanced analytics features like competitive analysis and industry benchmarking.<\/p>\n Key benefits:<\/strong> Simple solutions for basic Instagram performance tracking, free plan<\/p>\n Skill level: <\/strong>Beginner to intermediate<\/p>\n Best for:<\/strong> Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, agencies<\/p>\n Buffer is another social media scheduler that comes with tools to help you build your presence on social media. It allows you to schedule posts to Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, and Mastodon.<\/p>\n Source: <\/em>Buffer<\/em><\/a><\/p>\n But when it comes to analytics, Buffer is relatively light on features. It doesn\u2019t offer analytics for all platforms and doesn\u2019t come with social listening features, paid content tracking, or competitive benchmarking. However, Buffer\u2019s user-friendly dashboard is simple and straightforward, making it great for social media managers who just want to get in, schedule, and get out.<\/p>\n Be sure to read our guide to Hootsuite vs. Buffer<\/a> for more on how these platforms compare.<\/p>\n Key benefits:<\/strong> In-depth reporting across social networks<\/p>\n Skill level: <\/strong>Beginner to intermediate<\/p>\n Best for:<\/strong> Marketing teams at larger organizations<\/p>\n Sprout Social is another top contender in the battle of social media management tools, and it may be worth your consideration. Offering scheduling and analytics for all the major social media platforms, Sprout can help you plan and execute your Instagram \u2014 and wider social media \u2014 strategy.<\/p>\n Source: Sprout Social<\/a><\/em><\/p>\n Like Hootsuite, Sprout offers a full-featured analytics dashboard, which provides details on both your paid and organic posts and helps you decide when to publish content for the best results. You can also easily white-label and download reports from the Sprout dashboard.<\/p>\n Sprout is quite a bit more expensive than Hootsuite, but Hootsuite offers more features and integrations. Compare Hootsuite and Sprout<\/a> to see which one works best for you.<\/p>\n Key benefits: <\/strong>Analyze brand sentiment and customer demographics in real time, alongside all your other social media performance data<\/p>\n Skill level: <\/strong>Intermediate to advanced<\/p>\n Best for:<\/strong> Social media professionals, PR and communications teams, small to large social media teams<\/p>\n Hootsuite Insights is a powerful enterprise-level social listening tool<\/a> that doubles as an analytics tool.<\/p>\n It goes beyond Hootsuite Analytics, tracking your earned social mentions so you can measure social sentiment<\/a> and improve customer experience.<\/p>\n It also analyzes audience insights and demographics like gender, location, and language. You can compare demographics across networks, or look at the aggregate picture of your audience for all networks combined.<\/p>\n This is a tool that really tells you a lot about your audience \u2014 and how they feel about you. It can tell you whether a spike in mentions is a victory or a disaster<\/a>. And it can help you capitalize or avoid either one, respectively.<\/p>\n Request a Demo<\/a><\/p>\n Panoramiq Insights adds powerful Instagram analytics to your Hootsuite dashboard. The app allows you to analyze account activity, follower demographics (super handy for targeting campaigns!), and measure the success of your posts and Stories.<\/p>\n Source: Hootsuite App Directory<\/a><\/p>\n As the name suggests, this Instagram business tool gives you a panoramic view of how people engage with your account. Plus, it\u2019s called multiview for a reason: adding Panoramiq Multiview into the Hootsuite dashboard allows you to monitor and respond to mentions, comments, and tags all in one stream. You can even add multiple Instagram accounts to one stream to further streamline your Instagram engagement.<\/p>\n Automate tracking mentions of your company, competitors, and keywords. This tool is compatible with Instagram, Twitter, Facebook, YouTube, Pinterest, and other web sources like blogs. That means you can see where Instagram fits into the bigger picture and where your brand is being mentioned most. And you can sync it all up with Hootsuite.<\/p>\n If influencer marketing is part of your strategy you, want to analyze a specific competitor, or simply like to creep on celebrities, Phlanx\u2019s Instagram engagement calculator gives you handy insights into total followers, engagement rates, and average likes and comments on posts.<\/p>\n You can\u2019t choose a specific time period, but this is still a good basic tool to understand how other accounts are performing on Instagram. For example, it can tell you that Taylor Swift gets an impressive 2.23% engagement rate despite having comments turned off.<\/p>\n![](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/HS_ProductImage-Analytics-1.png.webp\"\/)
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\n\t\t\t\t\t\t\t\t\t\t#1 Analytics Tool for Growth\t\t\t\t\t\t\t\t\t<\/span><\/p>\nWhy you need Instagram analytics tools<\/span><\/h2>\n
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10 best Instagram analytics tools for 2024<\/span><\/h2>\n
1. Hootsuite<\/a><\/h3>\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/03\/AdvAnalytics-screens-collage-620px-2x.png?resize=1240%2C930&ssl=1\")
<\/a><\/figure>\nSocial media post metrics:<\/h4>\n
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Profile metrics:<\/h4>\n
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Best time to post recommendations<\/h4>\n
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![\"Best](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Best-Time-to-Publish-Facebook-Heatmap-1-620x363.png.webp)
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2. Instagram Insights<\/h3>\n
![\"Instagram](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/03\/instagram-engagement-1.png.webp)
\n<\/picture>\n<\/figure>\n3. Later<\/a><\/h3>\n
![\"Later](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/06\/later-instagram-visual-planner-hero-310x231.webp?resize=310%2C231&ssl=1\")
<\/figure>\n4. Buffer<\/a><\/h3>\n
![\"buffer](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/Buffer-620x403.png.webp)
\n<\/picture>\n<\/figure>\n5. Sprout Social<\/a><\/h3>\n
![\"scheduling](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/Sprout-620x374.png.webp)
\n<\/picture>\n<\/figure>\n6.<\/strong> Hootsuite Insights powered by Brandwatch<\/strong><\/a><\/h3>\n
![\"Brand](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2021\/11\/social-media-analytics-5.png.webp)
\n<\/picture>\n<\/a><\/figure>\n7. Panoramiq Insights<\/a><\/h3>\n
![\"Panoramiq](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-4.png?resize=523%2C414&ssl=1\")
<\/a><\/figure>\n8. Panoramiq Multiview<\/a><\/h3>\n
9. Mentionlytics<\/a><\/h3>\n
10. Phlanx<\/a><\/h3>\n
![\"Instagram](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/01\/instagram-tools-5-620x599.png?resize=620%2C599&ssl=1\")
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