{"id":6410,"date":"2024-02-08T16:15:10","date_gmt":"2024-02-08T16:15:10","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/iab-mrc-release-augmented-reality-measurement-guidelines\/"},"modified":"2024-02-08T16:15:10","modified_gmt":"2024-02-08T16:15:10","slug":"iab-mrc-release-augmented-reality-measurement-guidelines","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/iab-mrc-release-augmented-reality-measurement-guidelines\/","title":{"rendered":"IAB, MRC release augmented reality measurement guidelines"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance.<\/p>\n<p>The guidelines take account of both interactive and immersive AR formats, recognizing that users can engage in both virtual and physical interactions with products.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p>\u201cThe augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. this year,\u201d said Zoe Soon, VP at the IAB Experience Center in a release. \u201cThus, as an industry, we need to establish a greater consistency on how we define and measure AR advertising to foster fairness and transparency for buyers and sellers.\u201d<\/p>\n<p>The <a rel=\"nofollow noopener\" href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2024\/02\/IAB-MRC_Augmented-Reality_AR_Measurement_Guidelines_For_Public_Comment_February_2024.pdf\" target=\"_blank\">guidelines<\/a> are subject to public review and comment until March 9, 2024.<\/p>\n<p><strong>Why we care.<\/strong> With the AR ad market growing at the rate projected, an early attempt to make clear what deliverability, viewability, engagement and performance mean can only be welcome. The IAB has already tackled <a rel=\"nofollow\" href=\"https:\/\/martech.org\/updates-finalized-for-iab-intrinsic-in-game-ad-measurement-guidelines\/\">in-game advertising<\/a>. As indicated, AR presents a more complex scenario as users of AR can interact with the physical world as well as the virtual augmentation. The guidelines do not cover fully immersive virtual reality experiences.<\/p>\n<p><strong>Detailed guidelines. <\/strong>The guidelines consitute a substantial discussion of metrics, including:<\/p>\n<ul>\n<li>Impressions.<\/li>\n<li>Viewability.<\/li>\n<li>Invalid traffic.<\/li>\n<li>User attribution and audience.<\/li>\n<li>Performance.<\/li>\n<\/ul>\n<p>They also discuss auditing, general reporting and disclosure (transparency of methods used for all the above). <\/p>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill has-background\" style=\"background-color:#fef9f3;grid-template-columns:35% auto\">\n<figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png);background-position:50% 50%\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" alt=\"Salary And Career Survey Art\" class=\"wp-image-389937 size-large\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-338x338.png.webp 338w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-113x113.png.webp 113w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-768x768.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-95x95.png.webp 95w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art.png.webp 1024w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp?resize=600%2C600&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp?resize=600%2C600&#038;ssl=1\" alt=\"Salary And Career Survey Art\" class=\"wp-image-389937 size-large\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-338x338.png.webp 338w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-113x113.png.webp 113w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-768x768.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-95x95.png.webp 95w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art.png.webp 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-take-the-martech-salary-and-career-survey\">Take the MarTech Salary and Career Survey <\/h3>\n<p>From AI to layoffs, it\u2019s been quite a year. How has it been for you? Please take our short survey so we can tell you the state of martech salaries and careers.<\/p>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/iab-mrc-release-augmented-reality-measurement-guidelines\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. The guidelines take account of both interactive and immersive AR formats, recognizing that users can [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6411,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAB, MRC release augmented reality measurement guidelines - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/iab-mrc-release-augmented-reality-measurement-guidelines\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAB, MRC release augmented reality measurement guidelines\" \/>\n<meta property=\"og:description\" content=\"The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. 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