{"id":6483,"date":"2024-02-14T16:05:07","date_gmt":"2024-02-14T16:05:07","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-td-bank-connects-customer-experience-with-sound\/"},"modified":"2024-02-14T16:05:07","modified_gmt":"2024-02-14T16:05:07","slug":"how-td-bank-connects-customer-experience-with-sound","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/how-td-bank-connects-customer-experience-with-sound\/","title":{"rendered":"How TD Bank connects customer experience with sound"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. That\u2019s why the company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an emotional connection.<\/p>\n<p>\u201cOne of the main goals for our sonic identity is to be highly recognized and associated with the TD brand in the same way as, for example, the logos of Intel, Netflix and McDonald\u2019s are recognized with their brands,\u201d said Nathan Strawn, senior group manager, global brand management for TD. \u201cThat means we want to cut through the noise and be memorable [and] develop an emotional, authentic connection with our customers because they are the center of everything we do.\u201d<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-creating-a-sound-for-customer-experiences\">Creating a sound for customer experiences<\/h2>\n<p>TD worked with sonic branding agency Sixi\u00e8me Son to build a score that is optimistic and catchy. Two of the central components of the sonic identity are: <\/p>\n<p>the brand melody<\/p>\n<figure class=\"wp-block-audio\"><audio controls=\"\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/TD-Brand-Melody-FINAL.wav\"\/><\/figure>\n<p>and the shorter \u201csonic logo.\u201d<\/p>\n<figure class=\"wp-block-audio\"><audio controls=\"\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/TD-Sonic-Logo-FINAL.wav\"\/><\/figure>\n<p>\u201cThis is TD\u2019s first sonic identity,\u201d said Strawn. \u201cThere may have been jingles in the past but nothing like what we have today.\u201d<\/p>\n<p>\u201cCreating a sonic experience for customers lets brands enhance all of their communications with more precision, subtlety, and consistency while strategically addressing particular communication angles,\u201d said Michael Boumendil, President and Chief Creative Officer for Sixi\u00e8me Son. \u201cIt is the ultimate tool for generating brand momentum.\u201d<\/p>\n<p>\u201cThe sonic logo is what the TD Shield (our logo) sounds like or, in other words, the audio equivalent of the TD Shield,\u201d said Strawn. \u201cWe went a step further and created a sonic ecosystem of sounds and music beds that can be adapted and applied to various customer touchpoints.\u201d<\/p>\n<p>Customer experience touchpoints include:<\/p>\n<ul>\n<li>Hold music at call centers,\u00a0<\/li>\n<li>Video ads,<\/li>\n<li>Podcast\/audio ads,<\/li>\n<li>Canadian ATMs,<\/li>\n<li>Canadian branch overhead music, and<\/li>\n<li>Canadian branch phone lines.<\/li>\n<\/ul>\n<p>The new sounds are also part of internal assets, including:<\/p>\n<ul>\n<li>Events music,<\/li>\n<li>Colleague support phone line, and\u00a0<\/li>\n<li>Internal videos.<\/li>\n<\/ul>\n<p>\u201cOur sonic identity is an expansion of our brand identity and reflects one cohesive experience each and every time our customers interact with TD,\u201d said Strawn. \u201cOur sonic identity is consistent, easily recognizable and welcoming \u2014 and a purposeful way to extend our brand so that it is accessible to all our customers.\u201d<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/the-omnichannel-opportunity-a-path-to-seamless-experiences\/\">The omnichannel opportunity: A path to seamless experiences<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-brand-goals\">Brand goals<\/h2>\n<p>The new sonic identity aims to support consistency and trust for customers across all experiences. TD also has high expectations for what the new sounds will achieve.<\/p>\n<p>\u201cWe want to see a lift in brand recall, recognition, attribution and awareness,\u201d said Strawn.<\/p>\n<p>\u201cBy designing a strong sonic identity, you allow the brand to speak with a consistent ear-print across all touchpoints, increase its attribution and recall, and build brand equity,\u201d said Boumendil.<\/p>\n<p>\u201cThe sonic identity reflects our brand values so that even when our brand can\u2019t be seen, we can still be heard,\u201d said Strawn.<\/p>\n<p>The sounds of the sonic identity were aligned with the company\u2019s previously developed \u201cbrand personality\u201d \u2014 the brand\u2019s promise, values and strategy. The melody had to be authentic, passionate and forward-thinking, according to Strawn. This was reinforced with clapping, bells, voices and other jazzy upbeat sounds.<\/p>\n<p>\u201cOur brand is focused on putting people at the center of banking and we believe that that optimism comes through in our sonic identity too,\u201d said Strawn.<\/p>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill has-background\" style=\"background-color:#fef9f3;grid-template-columns:35% auto\">\n<figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png);background-position:50% 50%\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" alt=\"Salary And Career Survey Art\" class=\"wp-image-389937 size-large\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-338x338.png.webp 338w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-113x113.png.webp 113w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-768x768.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-95x95.png.webp 95w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art.png.webp 1024w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp?resize=600%2C600&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp?resize=600%2C600&#038;ssl=1\" alt=\"Salary And Career Survey Art\" class=\"wp-image-389937 size-large\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-338x338.png.webp 338w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-113x113.png.webp 113w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-768x768.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-95x95.png.webp 95w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art.png.webp 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-take-the-martech-salary-and-career-survey\">Take the MarTech Salary and Career Survey <\/h3>\n<p>From AI to layoffs, it\u2019s been quite a year. How has it been for you? Please take our short survey so we can tell you the state of martech salaries and careers.<\/p>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"h-reinforcing-an-identity-through-sound\">Reinforcing an identity through sound<\/h2>\n<p>Optimism is a key element of the company\u2019s brand. The new sonic identity, which customers will hear consistently in ads, online and over the phone, should become familiar, making the company even more approachable.<\/p>\n<p>\u201cOur goal is for our customers to feel a connection with our sound, one that is likable and upbeat, as if you were walking through a familiar neighborhood, into your local TD branch,\u201d said Strawn. \u201cIt\u2019s about being customer-centric as opposed to being bank-centric.\u201d<\/p>\n<p>One important sound cue in the sonic identity is the door chime. It gives the impression that going to a TD location is like stopping in at a local shop.<\/p>\n<p>\u201cWe really wanted to design around the idea of human warmth, a welcoming space, where a confident dialogue can exist, where words are said and voices are heard,\u201d said Boumendil.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-measuring-sonic-success\">Measuring sonic success<\/h2>\n<p>TD collaborated with audio measurement and software company Veritonic to evaluate emotional engagement against brand values, according to Boumendil. The brand will conduct ongoing research and testing to measure and help achieve goals of consistency and awareness, Strawn said.<\/p>\n<p>\u201cWe help our client decide which testing method will be the most appropriate to evaluate the performance of their sonic identity or sonic logo,\u201d said Boumendil.\u00a0 \u201cWe like to test the ability of a sonic identity to grab attention because in the long run, and with repetition, this is what will build recall.\u201d<\/p>\n<p>\u201cHaving a close ear to the ground is important to understand the impact of our sonic identity and its impact on our customers,\u201d said Strawn. \u201cThis means continuously looking at ways to gather feedback, to incorporate the sonic identity in our touchpoints and to do so with consistency.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-a-sound-implementation\">A sound implementation<\/h2>\n<p>\u201cImplementing is a crucial component of success,\u201d said Boumendil. \u201cWe could design the most impactful sonic identity; without a good implementation strategy it is meaningless.\u201d\u00a0<\/p>\n<p>He added: \u201cThat\u2019s why we always insist on writing and sharing very clear sonic guidelines to the internal teams once we have approval from the management team. The TD brand team has done an incredible job in sharing early all the tools we had developed and it\u2019s unusual to see them being implemented so fast for such a huge organization.\u201d<\/p>\n<p>\u201cThe response so far has been very positive,\u201d said Strawn. \u201cColleagues and consumers are delighted to hear the new sonic logo at the end of their transactions in the ATM and elsewhere.\u201d<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/how-td-bank-connects-customer-experience-with-sound\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. That\u2019s why the company created a new sonic identity, rolling out to digital touchpoints [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6484,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How TD Bank connects customer experience with sound - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/how-td-bank-connects-customer-experience-with-sound\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How TD Bank connects customer experience with sound\" \/>\n<meta property=\"og:description\" content=\"When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. That\u2019s why the company created a new sonic identity, rolling out to digital touchpoints [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/fr\/how-td-bank-connects-customer-experience-with-sound\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-14T16:05:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/02\/TB-Bank-ATMs-800x450.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"How TD Bank connects customer experience with sound\",\"datePublished\":\"2024-02-14T16:05:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/\"},\"wordCount\":1071,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/TB-Bank-ATMs-800x450.png?fit=800%2C450&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/\",\"url\":\"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/\",\"name\":\"How TD Bank connects customer experience with sound - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/TB-Bank-ATMs-800x450.png?fit=800%2C450&ssl=1\",\"datePublished\":\"2024-02-14T16:05:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/TB-Bank-ATMs-800x450.png?fit=800%2C450&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/TB-Bank-ATMs-800x450.png?fit=800%2C450&ssl=1\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How TD Bank connects customer experience with sound\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/fr\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How TD Bank connects customer experience with sound - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/fr\/how-td-bank-connects-customer-experience-with-sound\/","og_locale":"fr_CA","og_type":"article","og_title":"How TD Bank connects customer experience with sound","og_description":"When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. That\u2019s why the company created a new sonic identity, rolling out to digital touchpoints [&hellip;]","og_url":"https:\/\/okdesign.ca\/fr\/how-td-bank-connects-customer-experience-with-sound\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-02-14T16:05:07+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/02\/TB-Bank-ATMs-800x450.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"OK Design","Estimation du temps de lecture":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"How TD Bank connects customer experience with sound","datePublished":"2024-02-14T16:05:07+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/"},"wordCount":1071,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/TB-Bank-ATMs-800x450.png?fit=800%2C450&ssl=1","articleSection":["Agency"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/","url":"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/","name":"How TD Bank connects customer experience with sound - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/TB-Bank-ATMs-800x450.png?fit=800%2C450&ssl=1","datePublished":"2024-02-14T16:05:07+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/TB-Bank-ATMs-800x450.png?fit=800%2C450&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/TB-Bank-ATMs-800x450.png?fit=800%2C450&ssl=1","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/how-td-bank-connects-customer-experience-with-sound\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"How TD Bank connects customer experience with sound"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/fr\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/TB-Bank-ATMs-800x450.png?fit=800%2C450&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/6483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/comments?post=6483"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/6483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media\/6484"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media?parent=6483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/categories?post=6483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/tags?post=6483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}