{"id":6512,"date":"2024-02-16T12:59:55","date_gmt":"2024-02-16T12:59:55","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/snap-selects-fospha-as-measurement-partner-for-retail-ecommerce\/"},"modified":"2024-02-16T12:59:55","modified_gmt":"2024-02-16T12:59:55","slug":"snap-selects-fospha-as-measurement-partner-for-retail-ecommerce","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/snap-selects-fospha-as-measurement-partner-for-retail-ecommerce\/","title":{"rendered":"Snap Selects Fospha as Measurement Partner for Retail eCommerce"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"cg_post_content\" wp_automatic_readability=\"74.21910317171\">\n<p><?xml encoding=\"utf-8\" ????><\/p>\n<p data-pm-slice=\"1 1 []\"><a rel=\"nofollow\" href=\"https:\/\/blog.fospha.com\/fospha-insights\/snap-selects-fospha-as-measurement-partner-for-retail-ecommerce\">Fospha<\/a> and <a rel=\"nofollow\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/snap-fospha-partnership\">Snap<\/a> announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns.<\/p>\n<h2 data-pm-slice=\"1 1 []\">What\u2019s the problem this partnership is solving?<\/h2>\n<p>Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder.<\/p>\n<p>Fospha has found that basic click-tracking methods (like last-click and MTA) don\u2019t fully recognize the value of upper-funnel activity, with a 2023 study finding that these methods\u00a0miss about 74% of the sales\u00a0that come from impression-based media. Across their client base, Fospha also found that brands that aren\u2019t investing in higher-funnel activity like Snapchat have significantly higher acquisition cost and lower return on advertising spend.<\/p>\n<p>\t\t\t\t\t<!-- Rezonence Block --><\/p>\n<p><!-- Rezonence Block End -->\t\t\t\t\t<\/p>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/www.fospha.com\/state-of-ecommerce-report-q1-2024?utm_source=press&amp;utm_medium=release&amp;utm_campaign=snap\" target=\"_blank\">Fospha\u2019s latest report<\/a>\u00a0reveals\u00a0Snapchat to be a key growth channel\u00a0amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY. Fospha states that this demonstrates an opportunity to capitalize on strong performance at higher spend levels.<\/p>\n<p>On Snap\u2019s Q4 2023 earnings call, co-founder and CEO Evan Spiegel highlighted the importance of continuing to drive improved performance for advertising partners as a focus for Snap in 2024. Fospha data supports this, showing Snap ROAS has been rising since the company began updating its performance products in late 2022 and early 2023. The Fospha partnership highlights the importance for both companies of empowering brands to improve their attribution capabilities, identify growth opportunities, and maximize returns on their advertising investment.<\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong>Why Fospha?<\/strong><\/h2>\n<p>Fospha is pioneering a transformational new approach to cross-channel digital marketing measurement. A no-code implementation means clients are live in 2 to 3 weeks with a year of full funnel performance (impressions, clicks, zero-party data) modelled and it\u2019s completely privacy-safe (no user-level personal data is used).<\/p>\n<p>Sam Carter, Fospha CEO, said, \u201c<em>We\u2019re delighted that Snap is certifying Fospha as a key partner, further validating our mission to help eCommerce brands spend with confidence. Our product allows us to clearly see the massive unrealized opportunity that brands have in paid social media. We\u2019re also particularly bullish on Snap based on the data we see coming in from advertisers. Working with the Snap team to help retailers realize the potential here is really exciting<\/em>.\u201d<\/p>\n<p>To find out more, reach out to <a rel=\"nofollow\" href=\"http:\/\/www.fospha.com\">Fospha<\/a> or your Snapchat account manager for more details.<\/p>\n<p>\t<!-- Rezonence Block --><\/p>\n<p><!-- Rezonence Block End --><\/p>\n<div id=\"subscription-form-section\">\n<h2>Subscribe to get your daily business insights<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.clickz.com\/snap-selects-fospha-as-measurement-partner-for-retail-ecommerce\/269233\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What\u2019s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6513,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Snap Selects Fospha as Measurement Partner for Retail eCommerce - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/snap-selects-fospha-as-measurement-partner-for-retail-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snap Selects Fospha as Measurement Partner for Retail eCommerce\" \/>\n<meta property=\"og:description\" content=\"Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. 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