{"id":6553,"date":"2024-02-20T21:59:25","date_gmt":"2024-02-20T21:59:25","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/walmart-buys-tv-maker-vizio-to-boost-ad-revenue\/"},"modified":"2024-02-20T21:59:25","modified_gmt":"2024-02-20T21:59:25","slug":"walmart-buys-tv-maker-vizio-to-boost-ad-revenue","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/walmart-buys-tv-maker-vizio-to-boost-ad-revenue\/","title":{"rendered":"Walmart buys TV maker Vizio to boost ad revenue"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<!-- Only show on posts of more than 3 paragraphs --><\/p>\n<div class=\"bialty-container\">\n<p>Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio\u2019s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18 million active accounts.<\/p>\n<p><strong>Why we care<\/strong>. Walmart\u2019s acquisition opens up new ways for advertisers to connect with potential customers. It allows for broader reach and engagement at a larger scale, which could lead to advertisers making more money from their investments.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>Why now?\u00a0<\/strong>Walmart\u2019s decision to acquire Vizio is reportedly driven by its aim to drive more ad revenue and compete with Amazon in the advertising space. The retail giant is said to want to invest more in advertising opportunities and expand its media business, Walmart Connect, as it offers higher profits compared to traditional sales of groceries or clothing.<\/p>\n<p><strong>What Walmart is saying<\/strong>. Seth Dallaire, executive vice president and chief revenue officer of Walmart U.S., said in a release:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cWe believe VIZIO\u2019s customer-centric operating system provides great viewing experiences at attractive price points. We also believe it enables a profitable advertising business that is rapidly scaling. Our media business, Walmart Connect, is helping brands create meaningful connections with the millions of customers who shop with us each week.\u201d<\/p>\n<p><cite><a rel=\"nofollow\" href=\"https:\/\/corporate.walmart.com\/news\/2024\/02\/20\/walmart-agrees-to-acquire-vizio-holding-corp-to-facilitate-accelerated-growth-of-walmart-connect-through-vizio-s-smartcast-operating-system\">Walmart\u2019s announcement<\/a><\/cite><\/p><\/blockquote>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill has-background\" style=\"background-color:#fef9f3;grid-template-columns:35% auto\">\n<figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png);background-position:50% 50%\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" alt=\"Salary And Career Survey Art\" class=\"wp-image-389937 size-large\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-338x338.png.webp 338w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-113x113.png.webp 113w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-768x768.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-95x95.png.webp 95w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art.png.webp 1024w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp?resize=600%2C600&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp?resize=600%2C600&#038;ssl=1\" alt=\"Salary And Career Survey Art\" class=\"wp-image-389937 size-large\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-600x600.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-338x338.png.webp 338w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-113x113.png.webp 113w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-768x768.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art-95x95.png.webp 95w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/salary-and-career-survey-art.png.webp 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-take-the-martech-salary-and-career-survey\">Take the MarTech Salary and Career Survey <\/h3>\n<p>From AI to layoffs, it\u2019s been quite a year. How has it been for you? Please take our short survey so we can tell you the state of martech salaries and careers.<\/p>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/07\/Nicola_Agius.jpg-338x338.jpeg.webp?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/07\/Nicola_Agius.jpg-338x338.jpeg.webp?resize=140%2C140&#038;ssl=1\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tNicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/walmart-buys-tv-maker-vizio-to-boost-ad-revenue\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio\u2019s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18 million active accounts. Why we care. Walmart\u2019s acquisition opens up new ways for [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6554,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Walmart buys TV maker Vizio to boost ad revenue - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/walmart-buys-tv-maker-vizio-to-boost-ad-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart buys TV maker Vizio to boost ad revenue\" \/>\n<meta property=\"og:description\" content=\"Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio\u2019s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18 million active accounts. Why we care. 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