{"id":6617,"date":"2024-02-26T18:09:14","date_gmt":"2024-02-26T18:09:14","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-tells-antitrust-judge-government-trying-to-punish-company-for-search-success\/"},"modified":"2024-02-26T18:09:14","modified_gmt":"2024-02-26T18:09:14","slug":"google-tells-antitrust-judge-government-trying-to-punish-company-for-search-success","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/google-tells-antitrust-judge-government-trying-to-punish-company-for-search-success\/","title":{"rendered":"Google tells antitrust judge government trying to punish company for Search success"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Google accused the U.S. government of wanting to punish it for being more successful than its competitors.<\/p>\n<p>The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search market.<\/p>\n<p>Within the legal documents, Google argued that its position as the world\u2019s leading search engine results from its \u201cunceasing hard work\u201d and contended that if it lost the\u00a0<a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-search-antirust-trial-hearing-updates-431977\" target=\"_blank\">antitrust trial<\/a>, the verdict would contradict U.S. antitrust law.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>What Google is saying.<\/strong>\u00a0Google stated in the legal document:<\/p>\n<ul>\n<li>\u201cThe evidence conclusively established that Google is the highest quality, most popular search engine in the United States, with the highest general search engine advertising monetization\u2026Yet Plaintiffs would have Google punished and uniquely handicapped from competing to win these revenue share agreements.\u201d<\/li>\n<li>\u201cThe purpose? To prop up lesser general search engine competitors in the hopes that will give them greater incentives and opportunities to improve their search quality \u2014 despite a long track record of failing to achieve such success in the past.\u201d<\/li>\n<li>\u201cThat result is antithetical to U.S. antitrust law. Punishing a successful firm that has out-innovated its competitors to the benefit of consumers harms competition, not the other way around.\u201d<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/google-unveils-new-set-of-ai-powered-tools-for-retailers\/\" target=\"_blank\"><strong><em>Google unveils new set of AI-powered tools for retailers<\/em><\/strong><\/a><\/p>\n<p><strong>Search Ads 360<\/strong>. Google also addressed the claim by the Colorado Plaintiffs regarding its alleged unfair operation of SA360, stating it\u2019s not obligated to engage with Microsoft on SA360 features. Google argued that its conduct aligns with standard practices, and it contends that the Colorado Plaintiffs failed to demonstrate harm to its competitors. The post-trial brief added:<\/p>\n<ul>\n<li>\u201cPunishing Google\u2019s conduct here would harm, not promote, competition by diminishing Google\u2019s incentives to offer and improve its cross-platform SA360 tool in the manner most responsive to advertisers\u2019 demands.\u201d<\/li>\n<\/ul>\n<p><strong>What is Search Ads 360?<\/strong>\u00a0SA360 is a platform for managing large search marketing campaigns across multiple search engines. It makes handling ads and keywords more efficient and allows for easier analysis of performance. SA360 also offers automated bidding through bid strategies.<\/p>\n<p><strong>What the DOJ is saying.\u00a0<\/strong>The DOJ accused Google of employing contracts with phone manufacturers and web browser operators for substantial sums of money to limit competition from other search engines like Microsoft\u2019s Bing. The DOJ is expected to submit its brief soon.<\/p>\n<p><strong>Next steps.<\/strong>\u00a0The final arguments for the trial are expected in May.<\/p>\n<p><strong>Why we care<\/strong>. If the U.S. Government wins, Google might no longer be the default search engine on computers, laptops and mobile devices. This could let rivals like Microsoft and Yahoo have a chance at becoming the top search engine, changing how we search online.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/google-tells-antitrust-judge-government-trying-to-punish-company-for-search-success\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6618,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google tells antitrust judge government trying to punish company for Search success - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/google-tells-antitrust-judge-government-trying-to-punish-company-for-search-success\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google tells antitrust judge government trying to punish company for Search success\" \/>\n<meta property=\"og:description\" content=\"Google accused the U.S. government of wanting to punish it for being more successful than its competitors. 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