{"id":6621,"date":"2024-02-27T07:07:48","date_gmt":"2024-02-27T07:07:48","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/volkswagen-taps-internal-expertise-for-new-cmo\/"},"modified":"2024-02-27T07:07:48","modified_gmt":"2024-02-27T07:07:48","slug":"volkswagen-taps-internal-expertise-for-new-cmo","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/volkswagen-taps-internal-expertise-for-new-cmo\/","title":{"rendered":"Volkswagen taps internal expertise for new CMO"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"cg_post_content\" wp_automatic_readability=\"55.257994186047\">\n<p><?xml encoding=\"utf-8\" ????><\/p>\n<div class=\"aw-article-content\" wp_automatic_readability=\"39\">\n<p>Volkswagen Group has promoted Susanne Franz as its new CMO.<\/p>\n<p>Franz has led global marketing for the group\u2019s\u00a0Audi\u00a0brand since 2019. Now, she will be tasked with overseeing Volkswagen\u2019s marketing efforts globally for its passenger car business.<\/p>\n<p>Among her core remit will be expanding the German car marque\u2019s overall customer experience internationally and making Volkswagen the brand that can shift most cars globally.<\/p>\n<p>\t\t\t\t\t<!-- Rezonence Block --><\/p>\n<p><!-- Rezonence Block End -->\t\t\t\t\t<\/p>\n<div class=\"ad-div-m10-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist\">\n<div id=\"ad-div-m10-mobile\">\n<div class=\"htl-ad-wrapper\" wp_automatic_readability=\"6\">\n<div class=\"htlad-m1_mobile\" data-unit=\"adweek\/brand-marketing\" wp_automatic_readability=\"7\">\n<p>The appointment follows the departure of global CMO Nelly Kennedy earlier this month.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Quick replacement<\/h2>\n<p>Volkswagen\u2019s former global chief marketing officer Nelly Kennedy, announced earlier this month that she would leave the German car manufacturer despite being in the midst of a major media review and ahead of the key Super Bowl.<\/p>\n<p>Kennedy announced she would return to her native US at her own request, having only taken up the role a year ago. Volkswagen confirmed at the time that a successor would be announced at a later date.<\/p>\n<p>A seasoned marketeer, Kennedy had held a range of senior marketing positions for both Google and <a rel=\"nofollow noopener\" href=\"https:\/\/www.marketing-beat.co.uk\/?s=adidas&amp;post_type=post\" target=\"_blank\">Adidas<\/a>, working across the US, Dutch and German markets.<\/p>\n<p>She initially took on the iconic car firm\u2019s CMO position in February last year, replacing the outgoing Jochen Spengpiehl, who transferred to lead Volkswagen\u2019s marketing operations in the Chinese market.<\/p>\n<p>\t<!-- Rezonence Block --><\/p>\n<p><!-- Rezonence Block End --><\/p>\n<div id=\"subscription-form-section\">\n<h2>Subscribe to get your daily business insights<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.clickz.com\/volkswagen-taps-internal-expertise-for-new-cmo\/269277\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Volkswagen Group has promoted Susanne Franz as its new CMO. Franz has led global marketing for the group\u2019s\u00a0Audi\u00a0brand since 2019. Now, she will be tasked with overseeing Volkswagen\u2019s marketing efforts globally for its passenger car business. Among her core remit will be expanding the German car marque\u2019s overall customer experience internationally and making Volkswagen the [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6622,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Volkswagen taps internal expertise for new CMO - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/volkswagen-taps-internal-expertise-for-new-cmo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen taps internal expertise for new CMO\" \/>\n<meta property=\"og:description\" content=\"Volkswagen Group has promoted Susanne Franz as its new CMO. Franz has led global marketing for the group\u2019s\u00a0Audi\u00a0brand since 2019. Now, she will be tasked with overseeing Volkswagen\u2019s marketing efforts globally for its passenger car business. Among her core remit will be expanding the German car marque\u2019s overall customer experience internationally and making Volkswagen the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/fr\/volkswagen-taps-internal-expertise-for-new-cmo\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-27T07:07:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/02\/shutterstock_1233297004-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1758\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/volkswagen-taps-internal-expertise-for-new-cmo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/volkswagen-taps-internal-expertise-for-new-cmo\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"Volkswagen taps internal expertise for new CMO\",\"datePublished\":\"2024-02-27T07:07:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/volkswagen-taps-internal-expertise-for-new-cmo\/\"},\"wordCount\":231,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/volkswagen-taps-internal-expertise-for-new-cmo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/shutterstock_1233297004-scaled.jpg?fit=2560%2C1758&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/volkswagen-taps-internal-expertise-for-new-cmo\/\",\"url\":\"https:\/\/okdesign.ca\/volkswagen-taps-internal-expertise-for-new-cmo\/\",\"name\":\"Volkswagen taps internal expertise for new CMO - 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