{"id":6633,"date":"2024-02-27T18:26:55","date_gmt":"2024-02-27T18:26:55","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/klaviyo-launches-klaviyo-ai\/"},"modified":"2024-02-27T18:26:55","modified_gmt":"2024-02-27T18:26:55","slug":"klaviyo-launches-klaviyo-ai","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/klaviyo-launches-klaviyo-ai\/","title":{"rendered":"Klaviyo launches Klaviyo AI"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time.<\/p>\n<p><strong>Why we care.<\/strong> The big question for any AI updates is how the new tools will lead to conversions and other business goals. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. The AI is informed by customer data and product data within the business. It also provides predictive analytics forecasts based on data across all of Klaviyo\u2019s customers.<\/p>\n<p><strong>Features.<\/strong> New Klaviyo features use generative AI and other AI technology to create content and serve it to the right audiences. These features include:<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<ul>\n<li>Segments AI, which quickly generates complex segments based on simple audience prompts;<\/li>\n<li>Email AI, a genAI tool for email campaigns that allows users to input campaign goals and create on-brand emails in seconds <\/li>\n<li>SMS AI uses AI to create SMS campaigns and generate fast SMS replies to customers and<\/li>\n<li>Forms AI, which uses AI to optimize web forms for conversion by testing multiple versions of the form to find the highest-converting display time.<\/li>\n<\/ul>\n<p><strong>AI capabilities.<\/strong> Klaviyo AI also provides these capabilities for users:<\/p>\n<ul>\n<li>Predictive analytics \u2014 forecasts next order date, lifetime value, spending potential, predicted demographics, and more to deliver relevant experiences that convert;<\/li>\n<li>Product recommendations \u2014 analyze all of a company\u2019s products, narrow them down to the perfect ones for each individual consumer, and place those curated recommendations in emails automatically;<\/li>\n<li>Personalized benchmarks \u2014 show how key metrics stack up against similar brands across Klaviyo\u2019s 135,000 customers; and<\/li>\n<li>A\/B testing \u2014 handles all testing for sign-up forms, campaigns, flows, and more, automatically choosing and sending the winner based on statistical significance.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><a rel=\"nofollow\" href=\"https:\/\/martech.org\/new-rules-for-bulk-email-senders-from-google-yahoo-what-you-need-to-know\/\"><strong><em>New rules for bulk email senders from Google, Yahoo: What you need to know<\/em><\/strong><\/a><\/p>\n<p><strong>AI roadmap.<\/strong> \u201cWe believe the future of marketing is autonomous \u2014 and that technology should make it easier for marketers to focus on what matters: ideas, strategy and creating,\u201d said Andrew Bialecki, co-founder and CEO of Klaviyo, in a release. \u201cWe started with predictive analytics, to help anticipate consumer needs. We then expanded into generative capabilities to streamline work and accelerate content creation. Now we\u2019re focused on autonomous AI, and creating a platform that continuously learns and adapts, refining strategies for the best outcomes in a fraction of the time.\u201d<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Chris Wood\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2021\/01\/Chris-Wood-1-338x338.jpg?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2021\/01\/Chris-Wood-1-338x338.jpg?resize=140%2C140&#038;ssl=1\" alt=\"Chris Wood\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tChris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country&#8217;s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on &#8220;innovation theater&#8221; at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/klaviyo-launches-klaviyo-ai\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. The big question for any AI updates is how the new tools [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6634,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Klaviyo launches Klaviyo AI - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/klaviyo-launches-klaviyo-ai\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klaviyo launches Klaviyo AI\" \/>\n<meta property=\"og:description\" content=\"Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. 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