{"id":6643,"date":"2024-02-28T16:03:38","date_gmt":"2024-02-28T16:03:38","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-build-trust-and-loyalty-in-retail-with-reception-marketing\/"},"modified":"2024-02-28T16:03:38","modified_gmt":"2024-02-28T16:03:38","slug":"how-to-build-trust-and-loyalty-in-retail-with-reception-marketing","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/how-to-build-trust-and-loyalty-in-retail-with-reception-marketing\/","title":{"rendered":"How to build trust and loyalty in retail with reception marketing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They must provide real value in the right place at the right time.<\/p>\n<p>Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. What does that research look like? Searches for comparison guides, ingredient overviews, brand and product reviews, etc. <\/p>\n<p>The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. This information should be brand-controlled to ensure the preferred narrative is told clearly and directly. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer\u2019s concerns and interests.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p>Because <a rel=\"nofollow noopener\" href=\"https:\/\/1worldsync.com\/wp-content\/uploads\/2023\/10\/1WorldSync-2023-Consumer-Product-Content-Benchmark-Report.pdf\" target=\"_blank\">87% of shoppers<\/a> use smartphones to research a product in-store (price comparisons, customer reviews, etc.), retail brands must be present, helpful and authentic online. If not, they risk ceding the narrative and attention to competitors, influencers and online publications.<\/p>\n<p>Forging a strong connection with the audience in their moments of need is the way to create lasting brand affinity and loyalty. Let\u2019s dive into how to ensure your brand is present when and where it matters most.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-your-data-is-talking\">Your data is talking<\/h2>\n<p>Consumers are leaving digital breadcrumbs for you to follow \u2014 from specific website feedback to the content they\u2019re viewing to their social media reactions and online searches.<\/p>\n<p>For example, you can identify the most common terms being searched related to your market. Take the fashion retail category, where common queries include: <\/p>\n<ul>\n<li>\u201cHow to clean white sneakers.\u201d<\/li>\n<li>\u201cWhat is business casual?\u201d <\/li>\n<li>\u201cHow to shrink jeans.\u201d<\/li>\n<\/ul>\n<p>Paying close attention to those triggers, understanding related emotions and using them to inform your <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/content-marketing-what-it-is-and-why-marketers-should-care\/\" target=\"_blank\">content marketing<\/a> approach are keys to retail growth.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-a-marketing-shift-that-s-moving-product\">A marketing shift that\u2019s moving product<\/h2>\n<p>The proactive approach, known as reception marketing, uses this readily available consumer data to understand consumers better, then turns those insights into valuable content delivered at the moment they need it.<\/p>\n<p>But what about interruption marketing? Most people don\u2019t like being interrupted \u2014 especially by a message that doesn\u2019t provide any value. Then what about permission marketing, the long-standing retail marketing favorite? It\u2019s an often disconnected, transactional tactic that is fading fast.<\/p>\n<p>With reception marketing, your brand can become a trusted source of authoritative, useful content that meets consumers \u2014 even when they turn to Google in your aisles rather than store employees. Are you ready to provide the answers consumers are looking for?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-oao-has-the-goods-for-growth\">OAO has the goods for growth<\/h2>\n<p>You can provide the answers consumers want by leveraging owned asset optimization (OAO) \u2014 the quintessential reception marketing strategy. OAO allows retail brands to guide consumers to make sense of all the information and options swirling around.<\/p>\n<p>Establishing your brand as a trusted publisher in its own right is a proven, scalable method to connect with consumers and is a very real possibility with OAO. Your brand status means you have industry knowledge, while OAO ensures you now have the data and the platforms to deliver exactly what consumers want.<\/p>\n<p>Letting consumer behavior data inform what content you prioritize so you\u2019re best equipped to solve real user problems is a transformational strategy in the retail space.\u00a0Your visitors don\u2019t care about everything, only \u201ctheir thing.\u201d So make your content about what they want to know \u2014 not a generalized message that speaks to everyone and no one all at once. With OAO, you can consistently deliver this relevant, useful content through your network of assets, starting with owned media such as your website.\u00a0<\/p>\n<p>Then, optimize it for visibility and user experience. Regularly analyze user behavior and adapt strategies based on where audiences spend time with your brand. Let those insights drive incremental adjustments that add up to long-term brand loyalty and eventual conversion. This will support cross-channel value, ensuring your owned asset informs the content shared in external platforms.<\/p>\n<p>So, how can retailers apply this strategy?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-putting-oao-to-work-in-retail\">Putting OAO to work in retail<\/h2>\n<p>For retail brands, the opportunity is ripe. When a consumer searches for \u201cbusiness casual\u201d and \u201chow to dress for an interview,\u201d they would likely respond to informational content that guides them through dressing for different professional industries, body shapes and event types.<\/p>\n<p>You could run an interview series, sharing stories of your clothes in action in the office or the field alongside a suite of brand-owned videos celebrating the versatility of their looks. You could assemble a guide or lookbook for users to inspire their own looks.<\/p>\n<p>These resources help to position your brand as a trusted guide early in the shopping journey. You\u2019ve laid the groundwork in the consumer\u2019s mind with the knowledge, support and value you provide. Over time, those associations will bear fruit when consumers are seeking a new purchase.<\/p>\n<p>These owned pieces of useful, consumer-relevant content can then be utilized in channels with less control but higher visibility, like social media, PR, ads and news. This helps expand your footprint while asserting a positive influence over the narrative about your brand out in the wild.\u00a0<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/5-tips-for-balancing-push-and-pull-in-content-marketing\/\" target=\"_blank\">5 tips for balancing \u2018push\u2019 and \u2018pull\u2019 in content marketing<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-help-consumers-check-things-out-before-they-checkout\">Help consumers check things out \u2014 before they checkout<\/h2>\n<p>Consumers are constantly doing their own research and working through all their options. That\u2019s a simple fact among retailers. What\u2019s less apparent is that all this searching creates the signals retail brands can use to truly understand their audience\u2019s needs. By plugging into this data, brands can craft the right resources and build a network of owned assets designed to deliver value whenever and wherever consumers are in their journey.\u00a0<\/p>\n<p>By understanding the value of reception marketing and creating an OAO plan, your brand can stand out from the undifferentiated competition. All you have to do is connect your vast product and industry knowledge with what consumers are already searching for. That\u2019s how you position your brand top of mind early on and throughout the increasingly competitive buyer\u2019s journey.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed <a rel=\"nofollow\" href=\"https:\/\/martech.org\/staff\/\">here<\/a>.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/how-to-build-trust-and-loyalty-in-retail-with-reception-marketing\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They must provide real value in the right place at the right time. Consumers make purchase decisions largely based on their online research, not necessarily [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6644,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to build trust and loyalty in retail with reception marketing - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/how-to-build-trust-and-loyalty-in-retail-with-reception-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build trust and loyalty in retail with reception marketing\" \/>\n<meta property=\"og:description\" content=\"The consumer experience has fully evolved from anonymously transactional to personally helpful. 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