Instagram Threads<\/a> nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch<\/a>. So it\u2019s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly.<\/p>\n Luckily, Threads post scheduling is now available through Hootsuite. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality \u2014\u00a0and it\u2019s super easy to use.<\/p>\n Read on to find out how to start saving time by scheduling Threads posts. \t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n \t\t\t\t<\/span><\/p>\n As of March 1, 2024, people can schedule Threads posts via Hootsuite.<\/strong> As a Meta Business Partner, Hootsuite is one of the first social media management apps to launch a Threads integration.<\/p>\n If you\u2019re reading this article, chances are you\u2019ve already got a reason (or three) to want to schedule Threads in advance, but just in case, here are some benefits to consider.<\/p>\n Scheduling Threads in advance enables you to:<\/p>\n Convinced that scheduling Threads is for you? Keep reading for a step-by-step breakdown of how to do it, plus some best practices to follow.<\/p>\n Some social media management apps like Hootsuite allow you to easily schedule social media posts for all your favorite networks in one place, saving social media managers tons of time. With Hootsuite, you can schedule posts for Instagram, Facebook, TikTok, X, Pinterest, YouTube, LinkedIn, and Threads.<\/p>\n Scheduling a Threads post follows pretty much the same process as scheduling any other type of post in Hootsuite. Here\u2019s a quick summary of the steps (read on for more details):<\/p>\n If you\u2019re already a Hootsuite customer, hi! Welcome back. You can log in here<\/a>.<\/p>\n If you\u2019re new to Hootsuite, sign up here<\/a>.<\/p>\n Note:<\/strong> Threads scheduling is available on Hootsuite via desktop.<\/p>\n You can connect your Threads account just like you would connect any other social network in Hootsuite.<\/p>\n And voila! You\u2019ve just scheduled your first Thread. It\u2019s really that easy.<\/p>\n Scheduling Threads posts can increase your efficiency and save time, but you should follow a few important best practices to maximize your efforts even more. And avoid some classic mistakes \u2014 like looking spammy or sounding tone-deaf in the middle of a crisis. \t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: <\/strong>Get a free social media strategy template<\/strong><\/span>\u00a0<\/strong>to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n In general, posting when your followers are online is key. That\u2019s because early engagement is a value signal for the Instagram algorithm.<\/p>\n This is one reason why simple cross-posting may not work. Your audience on Facebook may be active from 6-10 PM on weeknights but browsing Instagram from 1-4 PM.<\/p>\n Luckily, whenever you schedule a Threads post, Hootsuite\u2019s Best Time to Publish feature will recommend three optimal times for you to post. But you can also use Hootsuite Analytics to track patterns in your posting schedule.<\/p>\n For example, if you know you consistently get high engagement on Threads posted at 1 pm on Thursdays, make sure to keep scheduling posts at that time and continue testing new times that may yield even better results.<\/p>\n We don\u2019t recommend scheduling Threads more than two weeks in advance. You never know when a global crisis might occur \u2014 and you don\u2019t want to be the one brand that posts something insensitive by accident because you forgot to keep the scheduled posts you wrote two months ago from going out.<\/p>\n In other words, don\u2019t let a global crisis turn into a social media crisis<\/a> for your business. Use Hootsuite\u2019s \u201cSuspend scheduled content<\/a>\u201d button to pause your scheduled Threads and follow these guidelines<\/a> to communicate effectively with your audience through this stressful time.<\/p>\n Posting content too far in advance can also make it tricky to stay on top of the latest trending audio, trending effects, and popular memes. And we all know social media moves fast. While scheduling evergreen content is always a good idea, make sure to reserve some room in your calendar<\/a> to jump on trending topics.<\/p>\n There\u2019s not much reliable data on how often to post on Threads yet. But we can draw some conclusions from business posting habits on other text-based apps<\/a>. Our data shows, for example, that posting 2-3 times a day is the optimal amount of times to post on X (formerly Twitter).<\/p>\n This amount of posting should provide your followers with a couple of opportunities to engage with you without overwhelming or annoying them.<\/p>\n Use Hootsuite to schedule Threads posts (and all your other Instagram content, like Stories and Reels) for the optimal time\u2014all from the same dashboard you use to manage your other social networks. Start your free trial today.<\/strong><\/p>\n Do it better with Hootsuite<\/strong>, the all-in-one social media tool. <\/strong>Stay on top of things, grow, and beat the competition.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png?ssl=1\"\/)
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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\nCan you schedule Threads posts in advance?<\/h2>\n
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How to schedule Threads posts: 4 easy steps<\/h2>\n
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1.Sign up for Hootsuite<\/h3>\n
2.Connect your Threads account<\/h3>\n
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![\"Connecting](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/02\/schedule-threads-posts-620x455.png?resize=620%2C455&ssl=1\")
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3.Compose your Thread<\/h3>\n
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![\"Scheduling](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/02\/schedule-threads-posts-1-620x294.png?resize=620%2C294&ssl=1\")
<\/a><\/li>\n4.Schedule for the best time<\/h3>\n
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Top tips for scheduling Threads<\/h2>\n
Post at the best time<\/h3>\n
Pause or adjust your schedule when necessary<\/h3>\n
Don\u2019t just set it and forget it<\/h3>\n
Post 2-3 times per day<\/h3>\n