Before you finish reading the words Twitter analytics<\/em> and doze off, stay with me: this is important for your business.<\/p>\n The secret to unlocking your social media growth potential is in your X (Twitter) analytics. Seriously.<\/p>\n Keep reading to find out how to identify your best-performing X posts (Tweets) and unlock key insights that will help you refine your social media marketing strategy<\/a>.<\/p>\n In this complete guide to X (Twitter) analytics, you\u2019ll learn:<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: <\/strong>Get a free social media analytics report template<\/strong><\/span>\u00a0<\/strong>that shows you the most important metrics to track for each network.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n X (Twitter) analytics is a set of key metrics used by the social media platform to track follower count, engagement, impressions, retweets, and more. Twitter analytics are available to view for free through the platform for all users, including personal profiles, professional accounts<\/a>, and X Premium subscribers.<\/p>\n Besides tracking growth for your own motivation, using X (Twitter) analytics for business helps you make data-driven decisions about your social media strategy. Armed with data, you can optimize your X campaigns to get better results and more followers without guessing whether your plan will work or not.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n You can either directly go to https:\/\/analytics.twitter.com<\/a> and log in with your X\/Twitter account, or find the analytics tab by clicking the three dots<\/strong> in the left side menu of the main Twitter dashboard:<\/p>\n From there, click Creator Studio,<\/strong> then Analytics<\/strong>.<\/p>\n This will bring up the main Twitter analytics dashboard.<\/p>\n From here, click on Tweets<\/strong> at the top to view a monthly overview of all your Twitter post performance.<\/p>\n The X\/Twitter mobile app doesn\u2019t contain the full analytics dashboard, but you can check analytics for individual posts from your phone.<\/p>\n Go to one of your posts, then tap View analytics<\/strong>.<\/p>\n For that post, you can see how many likes, retweets, and comments it has, as well as Tweet impressions and engagements.<\/p>\n Plus, three more metrics:<\/p>\n See your complete Twitter analytics inside Hootsuite alongside data from all of your other social platforms. No more hunting around each platform for the metrics you need to track \u2014 it\u2019s all right at your fingertips.<\/p>\n You can find Hootsuite Analytics<\/a> along the left menu in your dashboard: the graph-like icon labeled Analytics<\/strong> when you hover over it.<\/p>\n Hootsuite Analytics<\/a> is a social media analytics tool that lets you easily track the performance of all your social channels in real-time and in one place\u00a0so you can replicate what works and get more engagement.<\/p>\n Hootsuite collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. Get the big picture of all your profiles together, or deep dive into individual platform analytics \u2014 all from one intuitive dashboard.<\/p>\n Tracking your Twitter analytics (and analytics for all your platforms!) in Hootsuite helps you:<\/p>\n Start free 30-day trial<\/a><\/p>\n What it is: <\/strong>Your engagement rate<\/a> is the percentage of people who saw your post and took action on it, whether they liked it, commented, shared, or something else.<\/p>\n Why it matters:<\/strong> Gives you an idea of overall account performance and if your content is resonating with your audience (or not).<\/p>\n Find it at the top of the right sidebar within Twitter analytics<\/a>.<\/p>\n It\u2019s even easier to see your X (Twitter) analytics engagement rate trends and identify your top performing content at a glance with Hootsuite Analytics. See your top posts by engagement rate, plus your overall average engagement rate statistics for X (Twitter) and all your other social platforms in one place.<\/p>\n What it is:<\/strong> The size of your audience. How many new followers you\u2019ve obtained minus how many have unfollowed you. Obviously, you want this to be a positive number week after week.<\/p>\n Why it matters: <\/strong>Besides tracking your overall follower count, knowing how many people are unfollowing you can uncover valuable information.<\/p>\n For example, do 100 people unfollow you every time you post a certain type of content? You don\u2019t need to completely change your content strategy \u2014 consider it a process of weeding out people who don\u2019t really resonate with your brand \u2014 but depending on your social media goals, you may want to revisit your content plan.<\/p>\n You can find your current follower count either on the X (Twitter) analytics dashboard homepage, or by visiting your profile.<\/p>\n What it is: <\/strong>The fresh new faces who have recently followed you.<\/p>\n Why it matters:<\/strong> Reaching out quickly after someone follows you increases the likelihood of a productive interaction since you\u2019re still top of mind.<\/p>\n In Hootsuite<\/a>, you can see a list of Tweets from all your recent followers. You can reply to their Tweet, share it (Retweet), send a direct message or save it to reply to later. It\u2019s easy to engage with your latest followers.<\/p>\n Start free 30-day trial<\/a><\/p>\n What it is:<\/strong> Your most popular Tweets with the most impressions<\/strong> within a specific time period, ranked from highest to lowest.<\/p>\n Why it matters: <\/strong>Impressions are important for attracting new followers and growing your audience. However, keep in mind that impressions aren\u2019t everything. The official Twitter analytics \u201ctop posts\u201d section sorts your posts by highest to lowest impressions but often, you\u2019ll care more about how many comments they received, their engagement rate, shares, and other metrics.<\/p>\n So while this section can help you identify top-performing content, it may not be the most accurate picture of what\u2019s working for you. Read it with a grain of salt.<\/p>\n What it is:<\/strong> How many total impressions all your posts earned over a specific month.<\/p>\n Why it matters:<\/strong> Track monthly impressions for a general barometer of how your content is performing. Of course, other metrics like follower count and engagement rate matter more in the long-term, but generally speaking, getting more impressions each month = good.<\/p>\n You can find this number by selecting a month in X (Twitter) analytics and your total impressions are at the top.<\/p>\n What it is: <\/strong>How many people clicked a link in one of your posts during the specified time period.<\/p>\n Why it matters: <\/strong>Gives you an idea of interest in your content and how much traffic you\u2019re sending to blog posts, podcast episodes, products, and other destinations from X\/Twitter.<\/p>\n You can see link clicks in the right sidebar on the X\/Twitter analytics dashboard.<\/p>\n Want an easier, more accurate, and automatic way to track social media traffic? Hootsuite\u2019s built-in URL shortener<\/a> adds tracking parameters that are invisible to your customer, but all neat n\u2019 tidy in your Google Analytics and Hootsuite Analytics reports.<\/p>\n Track which social platforms are driving the most traffic, which campaigns are converting the most, and exactly how many leads are coming from your social channels.<\/p>\n What it is: <\/strong>When someone shares your post to their own X (Twitter) profile.<\/p>\n Why it matters:<\/strong> Helps get your content to more eyeballs.<\/p>\n Find this metric on your X (Twitter) analytics dashboard in the right side column.<\/p>\n Pro tip:<\/strong> Set up a Hootsuite Stream<\/a> to monitor when someone shares your post, so you can easily comment and thank them right from your Hootsuite dashboard.<\/p>\n What it is: <\/strong>When someone leaves a comment on one of your posts, or shares your post and adds their own comment with a @YourUsername.<\/p>\n Why it matters: <\/strong>Helps boost your post in the Twitter algorithm, as well as attract new followers from the other person\u2019s audience. It also helps you build genuine connections with your existing audience through conversations.<\/p>\n Find your replies metrics in the right-side column of the X (Twitter) analytics sidebar.<\/p>\n What it is: <\/strong>How many people hit the heart icon to \u201clike\u201d your post, similar to other social platforms.<\/p>\n Why it matters: <\/strong>Likes give you an idea of your overall X (Twitter) performance.<\/p>\n Your likes metrics are also in the right sidebar in X (Twitter) analytics.<\/p>\n These are Twitter analytics-specific tools, but we\u2019ve also got a list of the best overall Twitter tools<\/a> to grow your account.<\/p>\n Key benefit: <\/strong>Manage your X (Twitter) content scheduling and analytics alongside all your other social media in one place from one easy-to-use dashboard<\/p>\n Skill level: <\/strong>Beginner to advanced<\/p>\n Best for: <\/strong>Plans for all types of users, from solo business owners to large marketing teams and every business in between<\/p>\n We truly believe we\u2019re the best at bringing all your social media management, scheduling, and analytics needs for all your accounts together in one place. Other tools offer posting to multiple accounts, but Hootsuite offers the ability to dive deep into your analytics, so you can zero in on only your X\/Twitter campaigns and growth, or pull back to see your big picture performance across all your accounts.<\/p>\n Besides the nerdy number stuff, Hootsuite has all the planning, scheduling, social listening, and advertising tools you need across:<\/p>\n Hootsuite goes beyond simple social media scheduling or analytics reports to encompass everything you do on social media, and makes it easier:<\/p>\n Seeing is believing, so check out how Hootsuite can save you hours of time per month and grow your social media presence faster:<\/p>\n\n
What is X (formerly Twitter) analytics?<\/span><\/h2>\n
![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png?ssl=1\"\/)
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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\nHow to see X (Twitter) analytics<\/span><\/h2>\n
How to access Twitter analytics (Desktop)<\/h3>\n
![\"three](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/twitter-analytics-620x999.jpg?resize=620%2C999&ssl=1\")
<\/a><\/figure>\n![\"Monetization](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/twitter-analytics-2-620x512.jpg?resize=620%2C512&ssl=1\")
<\/a><\/figure>\n![\"Twitter](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-7-620x407.jpg?resize=620%2C407&ssl=1\")
<\/a><\/figure>\n![\"tweet](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-8-620x582.jpg?resize=620%2C582&ssl=1\")
<\/a><\/figure>\nHow to access Twitter analytics (Mobile)<\/h3>\n
![\"Post](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-3-620x598.jpg?resize=620%2C598&ssl=1\")
<\/a><\/figure>\n\n
![\"Post](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-4-620x888.jpg?resize=620%2C888&ssl=1\")
<\/a><\/figure>\nHow to access Twitter analytics with Hootsuite<\/h3>\n
![\"Graph](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-5-620x301.jpg?resize=620%2C301&ssl=1\")
<\/a><\/figure>\n\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-6-620x528.jpg?resize=620%2C528&ssl=1\")
<\/a><\/figure>\n9 key metrics to track on X (Twitter)<\/span><\/h2>\n
1. Engagement rate<\/h3>\n
![\"Engagements](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-19.jpg?resize=606%2C492&ssl=1\")
<\/a><\/figure>\n![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-9-620x517.jpg?resize=620%2C517&ssl=1\")
<\/a><\/figure>\n2. Follower count (gain\/loss)<\/h3>\n
![\"Account](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-20-620x159.jpg?resize=620%2C159&ssl=1\")
<\/a><\/figure>\n3. New followers<\/h3>\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-17-620x397.jpg?resize=620%2C397&ssl=1\")
<\/a><\/figure>\n4. Top posts (Tweets)<\/h3>\n
![\"X](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-10-620x382.jpg?resize=620%2C382&ssl=1\")
<\/a><\/figure>\n5. Monthly impressions<\/h3>\n
![\"Tweet](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-11-620x212.jpg?resize=620%2C212&ssl=1\")
<\/a><\/figure>\n6. Link clicks<\/h3>\n
![\"Top](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-12-620x205.jpg?resize=620%2C205&ssl=1\")
<\/a><\/figure>\n![\"Link](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-21-620x859.jpg?resize=620%2C859&ssl=1\")
<\/a><\/figure>\n7. Shares (Retweets)<\/h3>\n
![\"Retweets](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-13.jpg?resize=564%2C408&ssl=1\")
<\/a><\/figure>\n![\"Streams](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Streams-Mentions-Tweets-Scheduled-Tweets-2-620x323.png?resize=620%2C323&ssl=1\")
<\/a><\/figure>\n8. Replies<\/h3>\n
![\"Replies](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-14.jpg?resize=586%2C438&ssl=1\")
<\/a><\/figure>\n9. Likes<\/h3>\n
![\"Likes](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/Twitter-analytics-15.jpg?resize=566%2C372&ssl=1\")
<\/a><\/figure>\n5 X (Twitter) analytics tools for 2024<\/span><\/h2>\n
1. Hootsuite<\/h3>\n
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