{"id":6854,"date":"2024-03-14T19:22:21","date_gmt":"2024-03-14T19:22:21","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/oracle-brings-new-genai-capabilities-to-oracle-fusion-cloud-applications-suite\/"},"modified":"2024-03-14T19:22:21","modified_gmt":"2024-03-14T19:22:21","slug":"oracle-brings-new-genai-capabilities-to-oracle-fusion-cloud-applications-suite","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/oracle-brings-new-genai-capabilities-to-oracle-fusion-cloud-applications-suite\/","title":{"rendered":"Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite"},"content":{"rendered":"


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Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities.<\/p>\n

The CX announcements included new support for marketing, sales and service. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news.<\/p>\n

Back to the customer<\/h2>\n

\u201cA lot of our customers are incredibly complex, large, global organizations who sell hundreds of thousand of products to millions of customers, \u201d said Gosek. \u201cThe one thing they\u2019re all rallying around is the idea that marketing and sales activities, although not meaningless, are hard to get ROI from. Building campaigns and having campaigns link to specific field opportunities and linking to revenue \u2014 it seems like in a lot of larger organizations, marketing has become more about the branding and the messaging rather than serving customers. I think we\u2019re seeing a shift back to a laser focus on customers.\u201d<\/p>\n

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That shift implies a need to give marketing (and sales and service) tools that help them communicate better with customers, put the right products forward, position the right offers and make the right recommendations. \u201cNow we\u2019re focusing on the content piece of that. We\u2019re assisting with the authoring of content and how marketers position that content to customers.\u201d<\/p>\n

Three new genAI capabilities<\/h2>\n

Oracle had news today for its customers\u2019 marketing, sales and service teams.<\/p>\n

Marketing: Assisted authoring and recommendations<\/h3>\n

The aim is to improve marketing productivity by generating subject line recommendations, email and landing page copy, and design ideas. With the assets being generated and developed within Oracle Marketing Cloud, the outcomes should be faster time-to-market with campaigns and improved customer engagement.<\/p>\n

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Sales: Assisted content authoring<\/h3>\n

GenAI will create customer success stories from closed-won deals, as well as other relevant content for sales reps within Oracle Sales Cloud.<\/p>\n

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Service: Webchat summaries<\/h3>\n

GenAI will support the creation of concise, clear summaries of customer chat sessions based on the raw transcripts within Oracle Service Cloud. This should reduce manual tasks for service agents, help track problematic issues and improve CX for both customers and employees.<\/p>\n

\"Oracle\"Oracle<\/figure>\n

Oracle joins the genAI party<\/h2>\n

It would be fair to say that Oracle was slower than its most obvious competitors to loudly tout the generative AI revolution (it has never, for example, given its AI a cute name). Part of the reason is that AI had long been a familiar part of its product strategy.<\/p>\n

\u201cWe think of AI as something core to our entire, vertically-integrated architecture,\u201d Gosek agreed. \u201cEverything from the bare metal, up through the database, through the services, all the way up to the application level is fully integrated and geared for data collection and optimization \u2014 all of which we can leverage for generative AI capabilities.\u201d<\/p>\n

Gosek observed that these capabilities aren\u2019t just focused on the dataset for, say, marketing or sales. \u201cYou\u2019re looking at the entire enterprise dataset. We\u2019ve had all these AI capabilities, but the new frontier is generative AI. There are some immense advantages that Oracle\u2019s vertically integrated approach brings, allowing us to run specialized workloads and automation across the enterprise.\u201d<\/p>\n

Gosek indentified three key advantages to Oracle\u2019s approach: <\/p>\n