{"id":6926,"date":"2024-03-20T21:16:42","date_gmt":"2024-03-20T21:16:42","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/the-2024-guide-to-email-deliverability\/"},"modified":"2024-03-20T21:16:42","modified_gmt":"2024-03-20T21:16:42","slug":"the-2024-guide-to-email-deliverability","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/the-2024-guide-to-email-deliverability\/","title":{"rendered":"The 2024 guide to email deliverability"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<figure class=\"wp-block-image size-large\"><a rel=\"nofollow\" href=\"https:\/\/downloads.digitalmarketingdepot.com\/MRG_2402_24EmlDelvr_landingpage_post.html?utm_source=sel&amp;utm_medium=newspost\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"Email Marketing People Ss 1920 1\" class=\"wp-image-388574\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1-800x450.jpg.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1-600x338.jpg.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1-200x113.jpg.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1-768x432.jpg.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1-1536x864.jpg 1536w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1.jpg.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1-800x450.jpg.webp?resize=800%2C450&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1-800x450.jpg.webp?resize=800%2C450&#038;ssl=1\" alt=\"Email Marketing People Ss 1920 1\" class=\"wp-image-388574\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1-800x450.jpg.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1-600x338.jpg.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1-200x113.jpg.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1-768x432.jpg.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1-1536x864.jpg 1536w,https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/email-marketing-people-ss-1920-1.jpg.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/a><\/figure>\n<p>Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so\u2026 blah? We\u2019ve all been there.<\/p>\n<p>But before you start to question and reinvent your email marketing strategy \u2013 you need to look at how well your deliverability is performing.<\/p>\n<p>Deliverability has become a hot topic now that inbox providers like Gmail and Yahoo are beginning to enforce stricter policies for deliverability.<\/p>\n<p>Visit Digital Marketing Depot to download the <strong><a rel=\"nofollow\" href=\"https:\/\/downloads.digitalmarketingdepot.com\/MRG_2402_24EmlDelvr_landingpage_post.html?utm_source=sel&amp;utm_medium=newspost\">2024 Guide to Email Deliverability<\/a><\/strong> and learn why your emails might not be making it to your customers inboxes and what you can do about it. This guide also includes a handy email campaign check list and a glossary of industry jargon that demystifies terms like bounce, DNS, SPF, and more.<\/p>\n<\/div>\n<hr\/>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed <a rel=\"nofollow\" href=\"https:\/\/martech.org\/staff\/\">here<\/a>.<\/em><\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Digital Marketing Depot\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/DigitalMarketingDepot-lg.jpg?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/DigitalMarketingDepot-lg.jpg?resize=140%2C140&#038;ssl=1\" alt=\"Digital Marketing Depot\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\t<a rel=\"nofollow\" href=\"https:\/\/digitalmarketingdepot.com\">Digital Marketing Depot<\/a> is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics &#8212; from advertising to analytics, SEO and PPC campaign management tools to social media management software, ecommerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at <a rel=\"nofollow\" href=\"http:\/\/digitalmarketingdepot.com\">https:\/\/digitalmarketingdepot.com<\/a>.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/the-2024-guide-to-email-deliverability\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so\u2026 blah? We\u2019ve all been there. But before you start to question and reinvent your email marketing strategy \u2013 you need to look at how well your deliverability is performing. Deliverability has become [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6927,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 2024 guide to email deliverability - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/the-2024-guide-to-email-deliverability\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2024 guide to email deliverability\" \/>\n<meta property=\"og:description\" content=\"Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so\u2026 blah? 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