{"id":6940,"date":"2024-03-21T13:52:19","date_gmt":"2024-03-21T13:52:19","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/focus-on-dynamic-chat-conversation-flow\/"},"modified":"2024-03-21T13:52:19","modified_gmt":"2024-03-21T13:52:19","slug":"focus-on-dynamic-chat-conversation-flow","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/focus-on-dynamic-chat-conversation-flow\/","title":{"rendered":"Focus on Dynamic Chat Conversation Flow"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let\u2019s dig in.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-advanced-conversational-flow-logic\">Advanced Conversational Flow logic<\/h2>\n<p>You are now able to add multiple fields to a single targeting choice within a Conversational Flow, whereas previously you were limited to a single field per choice. The fields available for targeting are based on the fields included on your form.\u00a0<\/p>\n<p>For example, if your form includes job role, state and company size you can target marketing directors in Florida at companies with 10,000 or more employees with a post form submission follow up message, such as \u201cBook a Demo.\u201d\u00a0\u00a0<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"275\" alt=\"Image of advanced Conversational Flow logic.\" class=\"wp-image-390828\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-dynamic-conversation-flow.png.webp 512w,https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-dynamic-conversation-flow-200x107.png.webp 200w\" data-lazy-sizes=\"(max-width: 512px) 100vw, 512px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-dynamic-conversation-flow.png.webp?resize=512%2C275&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"275\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-dynamic-conversation-flow.png.webp?resize=512%2C275&#038;ssl=1\" alt=\"Image of advanced Conversational Flow logic.\" class=\"wp-image-390828\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-dynamic-conversation-flow.png.webp 512w,https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-dynamic-conversation-flow-200x107.png.webp 200w\" sizes=\"(max-width: 512px) 100vw, 512px\"\/><\/figure>\n<p><strong>Why it matters: <\/strong>Now you can target your key audiences more precisely with Conversational Flows to book meetings with your sales team on the spot, offer additional content and more.\u00a0\u00a0<\/p>\n<p><em><strong>D<\/strong><\/em><strong><em>ig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/how-to-keep-your-marketing-automation-campaigns-from-ruining-your-week\/\">How to keep your marketing automation campaigns from ruining your week<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-reorder-conversational-flow-logic\">Reorder Conversational Flow logic<\/h2>\n<p>The next update makes managing your Conversational Flows much easier. If you have multiple choices in a flow, you can now reorder them using the arrows as shown below. To accomplish this previously, you were required to delete and re-add your choices in the desired order.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"485\" height=\"512\" alt=\"Re-ordered conversation flow logic.\" class=\"wp-image-390829\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-conversation-flow-1.png.webp 485w,https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-conversation-flow-1-320x338.png.webp 320w,https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-conversation-flow-1-107x113.png.webp 107w\" data-lazy-sizes=\"(max-width: 485px) 100vw, 485px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-conversation-flow-1.png.webp?resize=485%2C512&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"485\" height=\"512\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-conversation-flow-1.png.webp?resize=485%2C512&#038;ssl=1\" alt=\"Re-ordered conversation flow logic.\" class=\"wp-image-390829\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-conversation-flow-1.png.webp 485w,https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-conversation-flow-1-320x338.png.webp 320w,https:\/\/martech.org\/wp-content\/uploads\/2024\/03\/marketo-conversation-flow-1-107x113.png.webp 107w\" sizes=\"(max-width: 485px) 100vw, 485px\"\/><\/figure>\n<p><strong>Why it matters:<\/strong> This is a real time saver if you have Conversation Flows with multiple choices that require an update to their order.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-api-activity-metadata\">API activity metadata<\/h3>\n<p><strong>Coming Soon:<\/strong><em> <\/em>Web and email activities will include additional metadata, such as User Agent, Platform and Device.\u00a0<\/p>\n<p><strong>Why it matters: <\/strong>If you use a BI tool, you will now be able to push this data there for more advanced reporting than what\u2019s natively available in Marketo Engage.\u00a0<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/crm-and-marketing-automation-challenges-benefits-integration\/\">CRM and marketing automation: The challenges and benefits of integration<\/a><\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-account-insight-browser-plug-in-deprecation\">Account Insight browser plug-in deprecation<\/h3>\n<p>Due to low adoption rates, the Target Account Management Account Insight browser plug-in was removed from the Chrome Web Store on March 18, 2024. If you\u2019re an existing user, you can still utilize the tool until your instance is migrated to <a rel=\"nofollow\" href=\"https:\/\/experienceleague.adobe.com\/docs\/marketo\/using\/product-docs\/administration\/marketo-with-adobe-identity\/adobe-identity-management-overview.html?lang=en\">Adobe Identity<\/a> and <a rel=\"nofollow\" href=\"https:\/\/experienceleague.adobe.com\/docs\/marketo\/using\/product-docs\/administration\/marketo-with-adobe-identity\/subscription-and-user-migration\/understanding-marketo-subscription-and-user-migration-to-the-adobe-admin-console.html\">Admin Console<\/a> as the plug-in does not support single sign-in with Adobe ID.\u00a0<\/p>\n<\/div>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed <a rel=\"nofollow\" href=\"https:\/\/martech.org\/staff\/\">here<\/a>.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/marketo-march-2024-release-focus-on-dynamic-chat-conversation-flow\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let\u2019s dig in.\u00a0 Advanced Conversational Flow logic You are now able to add multiple fields to a single targeting choice within a Conversational Flow, whereas previously you were limited to a single field per choice. The fields [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6353,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Focus on Dynamic Chat Conversation Flow - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/focus-on-dynamic-chat-conversation-flow\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus on Dynamic Chat Conversation Flow\" \/>\n<meta property=\"og:description\" content=\"Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. 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