{"id":6967,"date":"2024-03-25T04:46:56","date_gmt":"2024-03-25T04:46:56","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/9-ways-to-optimize-your-linkedin-company-page-in-2024\/"},"modified":"2024-03-25T04:46:56","modified_gmt":"2024-03-25T04:46:56","slug":"9-ways-to-optimize-your-linkedin-company-page-in-2024","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/9-ways-to-optimize-your-linkedin-company-page-in-2024\/","title":{"rendered":"9 Ways to Optimize Your LinkedIn Company Page in 2024"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>LinkedIn may not be the world\u2019s sexiest social media platform, but if you\u2019re in the business of, well, business, it\u2019s an essential place to be.<\/p>\n<p>Even though it\u2019s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\">most trusted social media platform in the game<\/a>. All of which is to say: <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-for-business\/\">LinkedIn can be a powerful tool<\/a> for brand building and lead generation in both B2B and B2C digital marketing.<\/p>\n<p>And that all starts with creating a killer <strong>LinkedIn Company Page<\/strong>. Read on for your step-by-step guide to creating the best Company Page possible to optimize your reach, build your authority, drive sales and maybe even recruit that next all-star employee.<\/p>\n<p>This video covers all the steps for building an effective LinkedIn Company Page:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"How to create a LinkedIn Company Page (2022 UPDATE)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/L_JJyAqkJv8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/hootsuite.com\/resources\/blog\/linkedin-checklist\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus:<\/strong> <span style=\"text-decoration: underline;\">Download a free guide<\/span> that shows the 11 tactics Hootsuite\u2019s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><strong>Why create a LinkedIn Company Page?<\/strong><\/h2>\n<p>LinkedIn is the world\u2019s largest and most active professional networking platform, with over <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\">55 million companies<\/a> competing for the attention of <a rel=\"nofollow\" href=\"https:\/\/news.linkedin.com\/about-us#Statistics\">more than 720 million users<\/a>.<\/p>\n<p>A well-optimized LinkedIn Company Page represents a huge opportunity to establish your brand as an industry thought leader, and offers other great benefits in the process, like\u2026<\/p>\n<ul>\n<li><strong>Lead generation: <\/strong>Exposure to a brand or product on LinkedIn can <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/cx\/20\/08\/read-me-if-you-want-to-advertise-better-on-linkedin\">increase purchase intent by 33%<\/a>. <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/cx\/17\/06\/advertise-on-linkedin?trk=sem_lms_gaw&amp;src=go-pa&amp;veh=LMS_EMEA_Deprioritized_ROE_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Alpha_All_English_Core_431738531478__linkedin%20marketing_c__kwd-7650951355_9216596360&amp;mcid=6612464045041733646&amp;cname=LMS_EMEA_Deprioritized_ROE_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Alpha_All_English_Core&amp;camid=9216596360&amp;asid=94475516878&amp;targetid=kwd-7650951355&amp;crid=431738531478&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=Cj0KCQiA88X_BRDUARIsACVMYD-TiYbftC96ncGZB8HPtrJRKITUsiptDBDfELTSpzW1pYBB4fcBX8kaAuumEALw_wcB&amp;gclsrc=aw.ds\">Decision-makers are hanging out here on LI<\/a>, and this is your chance to get in front of them.<\/li>\n<li><strong>Recruitment:<\/strong> Three people are <a rel=\"nofollow\" href=\"https:\/\/news.linkedin.com\/about-us#Statistics\">hired through LinkedIn<\/a> every minute. If you\u2019re on the hunt for today\u2019s top talent, this is the place to see and be seen.<\/li>\n<li><strong>Publicity: <\/strong>Consider LinkedIn just one more place where media can officially reach you, or where the public can learn more about what\u2019s new and notable with the company.<\/li>\n<li><strong>Discoverability: <\/strong>Creating a page on LinkedIn is just best practice for good SEO. Having an official presence here will help you pop up in search results.<\/li>\n<\/ul>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #0480da;&#9;&#9;&#9;&#9;&#9;color: #ffffff;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png?ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;\"><br \/>\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p class=\"p1\"><strong>Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Free 30-Day Trial\" target=\"_blank\">Free 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><strong>How to create a LinkedIn Company Page<\/strong><\/h2>\n<p>If you haven\u2019t already created a personal LinkedIn account, you\u2019ll need to do so first. (<a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/2964\/signing-up-to-join-linkedin?lang=en\">Here\u2019s LinkedIn\u2019s step-by-step guide<\/a>).<\/p>\n<p>Now, let\u2019s get down to business.<\/p>\n<p>1. On the <a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/setup\/new\/?src=go-pa&amp;veh=LMS-S_NAMER_CA_High_EN-US_SEM_SEM_GoogleAds_NA_ALL_NA_NA_Core_SelfServeLP_CompanyPage_Brand_Exact_538802533165__create%20company%20page%20linkedin_c__kwd-344928840464_14254926901%7Caff-ref&amp;trk=sem_lms_gaw&amp;mcid=6833116242744877120&amp;gclid=Cj0KCQiAuP-OBhDqARIsAD4XHpcBKM5n_707UueG38pljL6SqHv6rCpU9fjPaaSw6C2JAVBA7rAqav4aAjAXEALw_wcB\"><strong>Create a LinkedIn Page<\/strong> page<\/a>, select <strong>Company<\/strong>.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-001.png?ssl=1\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"217\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-001-620x217.png?resize=620%2C217&#038;ssl=1\" alt=\"create a LinkedIn page\" class=\"wp-image-306307\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-001-620x217.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-001-310x109.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-001-768x269.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-001.png 1231w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>2. Fill in company details. A page preview displays how it looks as you add content. Choose a good URL for your brand. If you can, make it the same as your username on other social sites.<\/p>\n<p>3. Upload your company logo and add your tagline. This step is optional, but don\u2019t skip it. Pages with complete information <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/best-practices\">get 30% more views.<\/a><\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-003.png?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"397\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-003-620x397.png?resize=620%2C397&#038;ssl=1\" alt=\"company and profile details including logo and tagline\" class=\"wp-image-306323\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-003-620x397.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-003-310x198.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-003-768x491.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-003.png 1204w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>4. Click <strong>Create Page<\/strong>.<\/p>\n<p>5. Time to complete your page with more detail. Add your URL, a robust description with keywords and your location. (Though remember that you\u2019ll be able to come back and edit these later if you need to!)<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-004.png?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"436\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-004-620x436.png?resize=620%2C436&#038;ssl=1\" alt=\"build page with website URL description and location \" class=\"wp-image-306331\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-004-620x436.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-004-310x218.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-004-768x540.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-004.png 1214w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>6. Continue completing your page with a custom button, a content post and relevant hashtags.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-005.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"201\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-005-620x201.png?resize=620%2C201&#038;ssl=1\" alt=\"build page with custom button first post and hashtags\" class=\"wp-image-306339\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-005-620x201.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-005-310x101.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-005-768x249.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-005.png 1189w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>7. Don\u2019t forget to add a cover image. Currently, a 1,128px by 191px format is recommended.<\/p>\n<p>8. Invite your connections to follow you and get that audience growing!<\/p>\n<p>Of course, launching your page is just the bare-bones first step to getting involved in the world of LinkedIn. If you really want your page to shine and to make the most of this networking-focused platform, read on for our pro tips to optimize your <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-for-business\/\">LinkedIn Company Page<\/a> for maximum engagement and results.<\/p>\n<h2 class=\"wp-block-heading\"><strong>9 tips for creating a successful LinkedIn Company Page<\/strong><\/h2>\n<h3 class=\"wp-block-heading\"><span id=\"1_Upload_a_great_profile_image_and_banner\"><strong>1. Upload a great profile image and banner<\/strong><\/span><\/h3>\n<p>Your profile image is the first thing people searching for your company on LinkedIn will see, so make a good impression. Company Pages with profile pictures get <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/company-pages\/best-practices\">six times more visitors<\/a> than those without.<\/p>\n<p>Choosing a LinkedIn profile image is straightforward: take your company logo (the same one you\u2019re using on your other social media channels) and resize it to fit the platform\u2019s requirements.<\/p>\n<p>The profile banner above your company logo offers a bit more room for creativity, as there are no hard-and-fast rules for using this space (other than some sizing requirements).<\/p>\n<p>Jewelry company Mejuri uses a collage of lifestyle and product shots for its profile banner and a clean-and-simple text logo for its profile image.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-005a.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"216\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-005a-620x216.png?resize=620%2C216&#038;ssl=1\" alt=\"Mejuri LinkedIn company page\" class=\"wp-image-306347\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-005a-620x216.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-005a-310x108.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-005a-768x268.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-005a.png 852w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<h3 class=\"wp-block-heading\"><span id=\"2_Write_a_compelling_About_Us_section_and_include_relevant_keywords\"><strong>2. Write a compelling \u201cAbout <\/strong>Us<strong>\u201d section and include relevant keywords<\/strong><\/span><\/h3>\n<p>Carefully selected images will hook a prospect, but it takes words to reel them in.<\/p>\n<p>A well-optimized \u201cAbout Us\u201d section on your Company Page is a tightly worded paragraph (<a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/74086\/character-limits-for-company-pages-and-career-pages?lang=en\">2,000 characters or less<\/a>) telling visitors everything they need to know about your company. Use simple, accessible language informed by keyword research to outline your <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/smart-social-media-goals\/\">business goals<\/a> in words anyone will understand.<\/p>\n<p>Ultimately, you want your About Us section to tell your company story and help people see the value of your product or service.<\/p>\n<p>Like your other social profiles, the About Us on your Company Page should answer six basic questions (though adjusted for a company and not you personally, obviously).<\/p>\n<ul>\n<li>Who are you?<\/li>\n<li>Where are you based?<\/li>\n<li>What do you offer?<\/li>\n<li>What are your values?<\/li>\n<li>What is your brand voice?<\/li>\n<li>How can people contact you to learn more?<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-06.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"493\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-06-620x493.png?resize=620%2C493&#038;ssl=1\" alt=\"edit profile details to display on page\" class=\"wp-image-306355\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-06-620x493.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-06-310x247.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-06-768x611.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-06.png 778w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>Looking for a little inspiration? Peep other Company Pages to see how the competition does it!<\/p>\n<p>Furniture e-tailer Article keeps it short and sweet with its About Us section.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-007.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"554\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-007-620x554.png?resize=620%2C554&#038;ssl=1\" alt=\"Article furniture about page\" class=\"wp-image-306363\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-007-620x554.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-007-310x277.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-007-768x686.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-007.png 828w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>Online course platform Thinkific, on the other hand, uses the 2,000 word space to promote job opportunities, free trial downloads and weave in tons of keywords.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-008.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"735\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-008-620x735.png?resize=620%2C735&#038;ssl=1\" alt=\"Thinkific detailed About page\" class=\"wp-image-306371\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-008-620x735.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-008-310x367.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-008.png 649w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>Nike \u2014 who needs no introduction \u2014 lands somewhere in the middle of descriptive and modest.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-009.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"592\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-009-620x592.png?resize=620%2C592&#038;ssl=1\" alt=\"Nike About page\" class=\"wp-image-306379\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-009-620x592.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-009-310x296.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-009.png 663w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>The bottom line? There\u2019s no perfect way to compose an About Us blurb, but it should always feel connected to your overall brand voice and vision.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"3_Post_to_your_Company_Page_regularly\"><strong>3. Post to your Company Page regularly<\/strong><\/span><\/h3>\n<p>LinkedIn reports that companies who post weekly see a <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/best-practices#2\">2x lift in engagement<\/a>, so plug your page with fresh content on the reg.<\/p>\n<p>With a variety of post options available to LinkedIn users\u2014articles, images, video, documents\u2014you\u2019ve got a wealth of ways to entertain and inform your audience.<\/p>\n<p>Here\u2019s how to use LinkedIn\u2019s content formats. <\/p>\n<p><strong>Articles: <\/strong>LinkedIn is unique among social networks in that it allows for long-form content \u2014 so this is your chance to sound off (though LinkedIn recommends keeping it between 500 and 1,000 words)!<\/p>\n<p>The post function allows for embedding images, links and pull quotes for a rich-text experience that\u2019s more akin to a blog entry than a typical social post.<\/p>\n<p>Select pages can also publish articles as Newsletters now too, giving your content a boost right into followers\u2019 inboxes. Learn more about <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/publishing\">LinkedIn\u2019s article feature here.<\/a><\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-010.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"459\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-010-620x459.png?resize=620%2C459&#038;ssl=1\" alt=\"How Gen Zs and millenials are leading a cultural rebirth LinkedIn feature article\" class=\"wp-image-306387\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-010-620x459.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-010-310x229.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-010-768x569.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-010.png 1032w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><strong>Images:<\/strong> According to LinkedIn\u2019s data, images result in a <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/best-practices#2\">2x increase in comments.<\/a> LinkedIn even suggests trying image collages or collections of 3 to 4 images in one post to boost that figure even higher.<\/p>\n<p>You don\u2019t need to be a photography expert to share great images with your audience, either \u2014 here\u2019s a list of <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/20-free-stock-photo-sites-social-media-images\/\">free stock photo sites<\/a> for beautiful, professional pics to supplement your content, and <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/resources-to-create-quick-and-beautiful-images-for-social-media\/\">15 helpful tools<\/a> for editing and creating compelling graphics.<\/p>\n<p><strong>Video: <\/strong>While video gets <a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/best-practices#2\">5x more engagement<\/a> than static content on LinkedIn, Live Video goes beyond even that, with 24x engagement.<\/p>\n<p>If you\u2019re curious about dabbling in the livestream world, <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-live-streaming\/\">check out our guide here<\/a>, or explore our <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/resources\/social-video-strategy\">expert tips for creating videos that make an impact<\/a>.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-011.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"567\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-011.png?resize=574%2C567&#038;ssl=1\" alt=\"Shopify event post on coding session\" class=\"wp-image-306395\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-011.png 574w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-011-310x306.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-011-120x120.png 120w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\"\/><\/a><\/figure>\n<p><strong>PDFS and Powerpoints:<\/strong> Upload docs and slide decks directly to LinkedIn to showcase just what your brand is all about or introduce some interesting thought leadership ideas.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/best-practices#2\">A tip from LinkedIn<\/a>: \u201c\u200b\u200bWe\u2019ve found members respond best to behind-the-scenes stories that highlight your unique culture and values.\u201d<\/p>\n<p><strong>Spotlight employees:<\/strong> With LinkedIn\u2019s Kudos feature, you can welcome new team members or shout-out successes. It\u2019s a great way to humanize your brand and showcase your company culture.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-012.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"491\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-012-620x491.png?resize=620%2C491&#038;ssl=1\" alt=\"LinkedIn Kudos feature recognize an employee\" class=\"wp-image-306403\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-012-620x491.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-012-310x245.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Create-Company-page-012.png 662w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><strong>Sharing existing content: <\/strong>Track trending topics and articles by selecting a target audience and seeing what kinds of stories they\u2019re already engaging with; from there, it\u2019s easy to share articles right to your page. You can also re-share posts where your organization is tagged (find those @ mentions under your Page\u2019s Activity tab).<\/p>\n<p>Whatever you\u2019re posting, aim for maximum impact by <a rel=\"nofollow\" href=\"https:\/\/web.archive.org\/web\/20211108194018\/https:\/\/blog.hootsuite.com\/best-time-to-post-on-facebook-twitter-instagram\/#linkedin\">posting at the best time<\/a>. You can use <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-posting-schedule\/\">scheduling tools<\/a> like Hootsuite to prep your <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-content-calendar\/\">social media calendar in advance<\/a>.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-posting-schedule\/\">Download our quick start guide for scheduling LinkedIn content on Hootsuite here.<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"4_Grow_your_audience\"><strong>4. Grow your audience<\/strong><\/span><\/h3>\n<p>Between organic growth and paid boosting and ads, there are plenty of opportunities to pull in an audience for your page on LinkedIn.<\/p>\n<p><strong>Invite your community: <\/strong>You can invite any first-degree Profile connections to follow you.<\/p>\n<p><strong>Target your posts: <\/strong>Set the target for your Page posts to reach the audience of your dreams, organically (a.k.a. for free!). Choose a specific region, language, company size, or industry \u2014 among other targeting details \u2014 and let LinkedIn direct your content to the right people.<\/p>\n<p><strong>Paid promotion:<\/strong> You can boost your Page or individual posts right from your Company Page to achieve even further reach. <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-ads-guide\/\">Learn more about LinkedIn ads here. <\/a><\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-013.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"430\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-013-620x430.png?resize=620%2C430&#038;ssl=1\" alt=\"boost post by selecting objective and audience\" class=\"wp-image-306411\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-013-620x430.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-013-310x215.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-013-768x533.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-013.png 1120w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><strong>Experiment with hashtags: <\/strong>Add up to three hashtags onto your page to get yourself into those tag feeds. Here, you can react and comment as your brand on industry-related topics and get yourself exposed to a wider audience.<\/p>\n<p><strong>Keep your employees in the loop:<\/strong> One neat feature: you can ping employees whenever you\u2019ve got a new post. Ideally, your content is so compelling your team will be inspired to share it with their own networks.<\/p>\n<p><strong>Promote your page wherever you can: <\/strong>On your company website, across your other social channels, in your email signature\u2026 Basically, once you\u2019ve got your Company Page up and running, shout it from the rooftops and invite the world to come take a look whenever and wherever you can.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"5_Build_a_Career_Page\"><strong>5. Build a <\/strong>C<strong>areer <\/strong>P<strong>age<\/strong><\/span><\/h3>\n<p>Glassdoor reports that <a rel=\"nofollow\" href=\"https:\/\/www.glassdoor.com\/employers\/popular-topics\/hr-stats.htm\">69% of job seekers<\/a> are more likely to apply to a company that makes an active effort to promote its culture online; LinkedIn says that candidates are 1.8x more likely to apply for a job if they\u2019re familiar with a company.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/talent-solutions\/company-career-pages\">LinkedIn Career Pages<\/a> are an amazing way to bolster your recruitment efforts by showing your company culture in its best light, though this is a paid feature.<\/p>\n<p>A case study of the Shangri-La hotel group, for instance, revealed a 75% increase in job clicks with the addition of a Career Page. The group receives 15 to 20% of its job applications via LinkedIn.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-014.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"354\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-014-620x354.png?resize=620%2C354&#038;ssl=1\" alt=\"Shangri-La hotel group Career page\" class=\"wp-image-306419\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-014-620x354.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-014-310x177.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-014-768x438.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-014.png 1207w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/talent-solutions\/company-career-pages\">Learn more about this add-on to your Company Page.<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"6_Build_a_Product_Page\"><strong>6. Build a Product Page<\/strong><\/span><\/h3>\n<p>Each product page offers an opportunity to strut your stuff about a specific product or service offering, and they all live right on your Company Page.<\/p>\n<p>Here, you can share an overview of your product benefits, post videos and images, collect reviews from the community and even spotlight current customers to provide social proof to future ones.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-015.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"358\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-015-620x358.png?resize=620%2C358&#038;ssl=1\" alt=\"LinkedIn Campaign Manager Product page\" class=\"wp-image-306427\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-015-620x358.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-015-310x179.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-015-768x444.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-015.png 1250w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2020\/namer-pdfs\/linkedin-product-pages-getting-started-guide.pdf\">Here\u2019s LinkedIn\u2019s Product Page guide if you\u2019re ready to dive in.<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"7_Keep_up_to_date_on_the_LinkedIn_algorithm\">7. Keep up to date on the LinkedIn algorithm<\/span><\/h3>\n<p>Like all social media platforms, LinkedIn is constantly tweaking and adjusting its algorithm to deliver ever-more engaging content to its users. Make sure you\u2019re up-to-date on just what its latest secret recipe for success is, so you don\u2019t miss an opportunity for a little boost.<\/p>\n<p>For instance, LinkedIn tends to reward early adopters of new features with a little algorithmic bump, so keep your eyes peeled for launches and beta-testing opportunities to put you ahead of the crowd.<\/p>\n<p>Here\u2019s everything we know about <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-the-linkedin-algorithm-works-hacks\">the most current version of the LinkedIn algorithm<\/a>.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"8_Answer_all_comments_and_DMs\">8. Answer all comments and DMs<\/span><\/h3>\n<p>A healthy LinkedIn presence should involve two-way communication between you and your audience, just like on any other social media platform. So, when people take the time to leave you a comment or send you a private message, make sure you don\u2019t leave them hanging. <\/p>\n<p>Responding to messages is an opportunity to build stronger connections with your audience and show your brand values in action. But community management can take up a lot of your time\u2026 that is, unless you use a <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-inbox\/\">social media inbox tool like<\/a> Hootsuite. <\/p>\n<p>With Hootsuite Inbox, you can bridge the gap between social media engagement and customer service \u2014\u00a0and <strong>manage all of your social media messages, including LinkedIn comments and DMs, in one place<\/strong>. <\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"310\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/templated-replies-shown-in-hootsuite-inbox-620x310.png?resize=620%2C310&#038;ssl=1\" alt=\"templated replies shown in hootsuite inbox\" class=\"wp-image-460018\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/templated-replies-shown-in-hootsuite-inbox-620x310.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/templated-replies-shown-in-hootsuite-inbox-310x155.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/templated-replies-shown-in-hootsuite-inbox-768x384.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/templated-replies-shown-in-hootsuite-inbox-1536x767.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/03\/templated-replies-shown-in-hootsuite-inbox.png 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>The all-in-one workspace makes it easy to:\u00a0<\/p>\n<ul>\n<li>Track the history of any individual\u2019s interactions with your brand on social media (across your accounts and platforms), giving your team the context needed to personalize replies<\/li>\n<li>Add notes to customers\u2019 profiles (Inbox integrates with Salesforce and Microsoft Dynamics)<\/li>\n<li>Handle messages as a team, with intuitive message queues, task assignments, statuses, and filters<\/li>\n<li>Track response times and CSAT metrics<\/li>\n<\/ul>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #012b3a;&#9;&#9;&#9;&#9;&#9;color: #ffffff;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/blog\/request-demo\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/Inbox-Inpost-CTA.png?ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;color:#ffffff;\"><br \/>\n\t\t\t\t\t\t\t\t\t\tReduce response time (and your workload)\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite's Inbox today.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4995,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14281427},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite\u2019s Inbox today.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/blog\/request-demo\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Book a Demo\" target=\"_blank\">Book a Demo<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"wp-block-heading\"><span id=\"9_Host_a_virtual_event\">9. Host a virtual event<\/span><\/h3>\n<p>Whether you\u2019re streaming a keynote like Microsoft, commencement ceremonies like MIT or demonstrating your expertise like baker Lin Carson, livestream events are a great way to build community and attract an audience to your page.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-016.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"404\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-016-620x404.png?resize=620%2C404&#038;ssl=1\" alt=\"Microsoft Inspire virtual event\" class=\"wp-image-306435\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-016-620x404.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-016-310x202.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-016-768x500.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/01\/LinkedIn-create-company-page-016.png 1236w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>LinkedIn\u2019s virtual event promotion tools also allow you to generate a native event landing page, easily share virtual events to your followers and optimize promotion with prominent call to action buttons and banners.<\/p>\n<p>Before the event, attendees receive a confirmation email and notifications. During the event, it\u2019s easy to interact with followers via the Livestream chat. And after the event, LinkedIn allows you to showcase stream highlights via the Company Page\u2019s video tab.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-events\/best-practices\">View LinkedIn\u2019s guide to best practices for virtual events here.<\/a><\/p>\n<p>Ready for the next steps with your incredible new LinkedIn Company Page? Explore our <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-for-business\/\">ultimate marketing guide for LinkedIn for Business<\/a> to continue your LinkedIn journey. <a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/watch?v=Hqfsukw9S6Y\">It\u2019s business time! <\/a><\/p>\n<p><strong>Easily manage your LinkedIn Page and all your other social channels using Hootsuite. From a single dashboard, you can schedule and share content (including video), reply to comments and engage your network. Try it free today.<\/strong><\/p>\n<p class=\"has-text-align-center\"><a rel=\"nofollow\" class=\"btn btn--secondary\" href=\"https:\/\/hootsuite.com\/plans\">Get Started<\/a><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"> --><\/p>\n<p>Do it better with <strong>Hootsuite<\/strong>, the <strong>all-in-one social media tool. <\/strong>Stay on top of things, grow, and beat the competition.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;autoLogAppEvents=1&#038;version=v10.0&#038;appId=1382046585182189\" nonce=\"40FRtpDN\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/linkedin-company-page-business-guide\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>LinkedIn may not be the world\u2019s sexiest social media platform, but if you\u2019re in the business of, well, business, it\u2019s an essential place to be. 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