{"id":7004,"date":"2024-03-26T19:20:12","date_gmt":"2024-03-26T19:20:12","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-make-the-most-of-linkedin-messages-for-business\/"},"modified":"2024-03-26T19:20:12","modified_gmt":"2024-03-26T19:20:12","slug":"how-to-make-the-most-of-linkedin-messages-for-business","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/how-to-make-the-most-of-linkedin-messages-for-business\/","title":{"rendered":"How to Make the Most of LinkedIn Messages for Business"},"content":{"rendered":"


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No offense to personal<\/em> LinkedIn messages, but company LinkedIn messages<\/strong> are a game changer.<\/p>\n

Unlike those junky DMs that pile up from guys you went to high school with who now sell questionable nutritional supplements, LinkedIn company DMs are a super helpful professional communication tool.<\/p>\n

When you enable company messages on LinkedIn<\/a>, users can directly chat with you via your LinkedIn Page.<\/p>\n

Want to provide personalized customer service<\/a> right on the LinkedIn platform? Empower your team to interact with your audience on your brand\u2019s behalf? Do a little social selling<\/a> and create some good ol\u2019 fashioned leads? LinkedIn company DMs are here to make it happen.<\/p>\n

Plus\u2014huge news alert!\u2014you can receive and respond to company DMs using Hootsuite, making it even easier to keep on top of all your biz correspondence in one place.<\/p>\n

OK, let\u2019s get into it. Here\u2019s how to make the most of your LinkedIn company DMs.<\/p>\n

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Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite\u2019s Inbox today.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBook a Demo<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n

How do messages for LinkedIn Pages work?<\/span><\/h2>\n

LinkedIn company messages are a fairly new feature, launched in June 2023<\/a>.<\/p>\n

Before the update, direct messages were just limited to member-to-member interactions. LinkedIn users could only communicate with a company via public comments\u2026 or, if they were particularly crafty, by tracking down individual employees.<\/p>\n

Now, though, Messages for LinkedIn Pages allow for immediate communication between businesses and individual LinkedIn users.<\/p>\n

When you enable the Pages Messaging feature, Gina from Sales won\u2019t have to deal with pushy customers in her DMs anymore. LinkedIn users can now send their messages directly (and, importantly, privately!) to a Company Page<\/strong>, kicking off a two-way conversation.<\/p>\n

If you\u2019re an admin of your Company Pages, you\u2019ll find the direct messaging option right on the main navigation menu, where you can manage conversations. Just like person-to-person messaging, you can attach files, images and GIFs (if you must).<\/p>\n

(Hot tip: you can use Hootsuite Inbox<\/a> to manage your LinkedIn company messages alongside messages from your other social media accounts.)<\/p>\n

It\u2019s pretty easy to see how LinkedIn\u2019s company messaging feature can foster better brand experiences and more personal interactions between customers and businesses\u2014so let\u2019s get you set up to do just that.<\/p>\n

How to set up LinkedIn messages for your company<\/span><\/h2>\n

To use LinkedIn messages for your company, you\u2019ll need to be a super or content admin<\/a>.<\/p>\n

Messaging isn\u2019t available to all Pages yet, but that will be rolling out soon\u2026 so be patient if you\u2019re not currently among the lucky ones. (Maybe while you wait, you can spruce up your brand\u2019s LinkedIn Page using our hot hot hot tips<\/a>?)<\/p>\n

How to receive and respond to Company DMs on LinkedIn<\/h3>\n

Navigate to your LinkedIn business page. Click the Inbox<\/strong> tab on the left-hand side.<\/p>\n

\"LinkedIn<\/figure>\n

Here, you\u2019ll be notified that your messages are currently turned off. Click the button that says Turn on messages<\/strong>.<\/p>\n

\"LinkedIn<\/figure>\n

You\u2019ll be prompted to toggle on the Message button and choose a few conversation topics\u2014think \u201cService request\u201d or \u201cCareers.\u201d Click Save<\/strong>. Your inbox is now live!<\/p>\n

\"LinkedIn<\/figure>\n

Your page will now have a Message button near the top.<\/p>\n

\"LinkedIn<\/figure>\n

When someone sends you a message, a little red circle with the number of unread messages will appear next to the Inbox tab. Click on it to review your messages.<\/p>\n

\"LinkedIn<\/figure>\n

On the left, you\u2019ll see a column with all your messages. You can search these messages (using the search bar at the top) or filter by conversation topic and more.<\/p>\n

\"LinkedIn<\/figure>\n

On the right, you\u2019ll see the ongoing chat with your customer. Any of the administrators of your LinkedIn company page can respond to these messages, but only your team will be able to see who sent individual messages.<\/p>\n

\"LinkedIn<\/figure>\n

If you\u2019re getting a bunch of messages (pop-u-lar!), this inbox could become pretty overwhelming fast.<\/p>\n

May we recommend a more organized way of life (ahem) using Hootsuite\u2019s Inbox 2.0?<\/p>\n

How to receive and respond to Company DMs using Hootsuite<\/h3>\n

Before using Hootsuite to manage your Company Page DMs, you\u2019ll need to enable the feature on LinkedIn first.<\/p>\n

Once you\u2019ve done this (scroll up if you need a refresher), just reauthenticate your LinkedIn profile using Hootsuite.<\/p>\n

And that\u2019s it! After connecting, you\u2019ll be able to read and respond to new LinkedIn Company Page DMs\u2014along with messages and comments on Instagram, Facebook, X and WhatsApp\u2014using Hootsuite Inbox 2.0.<\/p>\n

\"Hootsuite<\/figure>\n

Note: LinkedIn Company Page DMs are currently only available to Hootsuite customers using Inbox 2.0<\/a>.<\/p>\n

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Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite\u2019s Inbox today.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBook a Demo<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Best practices for LinkedIn messages<\/span><\/h2>\n

You\u2019re a successful business owner, genius entrepreneur or savvy social media marketer\u2014you don\u2019t need us to explain the basics of customer service<\/a>.<\/p>\n

But beyond \u201cbe kind,\u201d \u201cbe patient,\u201d and \u201ctreat others the way you want to be treated,\u201d there are a few LinkedIn-specific practices for managing your new inbox that are probably good to keep in mind.<\/p>\n

Give the right people access<\/h3>\n

Do you want to manage the deluge of messages all by yourself, or are you hoping that your LinkedIn inbox becomes a team project?<\/p>\n

If it\u2019s the latter, make sure that the right people in your organization have been assigned a super or content admin role (go to your page, click Settings<\/strong>, and then click Manage Admins<\/a>).<\/p>\n

This will allow others to reply to messages and ensure your customers get the response they need as quickly as possible.<\/p>\n

This could just be your social media team members, or it might involve a rep from HR to deal with career questions, too. Which brings us to Hot Tip #2\u2026<\/p>\n

Reply to messages ASAP<\/h3>\n

If you\u2019re going to turn on LinkedIn messaging functionality, be prepared to be attentive to the DMs that come in.<\/p>\n

Whether it\u2019s fair or not, people expect immediacy from brands on social media\u2014McKinsey reports that 79% of customers<\/a> expect a response within 24 hours on social media. Basically, everyone needs your attention right now<\/em>.<\/p>\n

Of course, if your brand receives a high volume of DMs, it isn\u2019t necessarily realistic to send a perfectly crafted response the minute you get each one.<\/p>\n

At the very least, let the sender know you received their message so they aren\u2019t being met with silence. That could be as simple as thanking them for getting in touch and letting them know how long it\u2019ll take to get back to them. Easy breezy!<\/p>\n

If you don\u2019t think you can even do that<\/em> in a timely manner, maybe LinkedIn messaging just isn\u2019t for you (and that\u2019s OK! We still like you!).<\/p>\n

Of course, if you just need a little help to keep on top of all your different social media inboxes\u2026.<\/p>\n

Use a social media inbox to manage your LinkedIn messages alongside your other social messages<\/h3>\n

A social media inbox is a lifesaver if you have multiple social media accounts. Hootsuite Inbox<\/a> unifies your DMs across Instagram, Facebook, LinkedIn and more, so you can bridge the gap between engagement and customer service.<\/p>\n

The all-in-one agent workspace makes it easy to<\/p>\n