{"id":7026,"date":"2024-03-27T15:23:35","date_gmt":"2024-03-27T15:23:35","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/24-questions-to-ask-identity-resolution-vendors-during-a-demo\/"},"modified":"2024-03-27T15:23:35","modified_gmt":"2024-03-27T15:23:35","slug":"24-questions-to-ask-identity-resolution-vendors-during-a-demo","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/24-questions-to-ask-identity-resolution-vendors-during-a-demo\/","title":{"rendered":"24 questions to ask identity resolution vendors during a demo"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/what-is-an-identity-resolution-platform\/\" target=\"_blank\">Identity resolution<\/a> programs have become essential for brand marketers seeking to understand who their customers are, the channels they use and how they want their data protected.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-researching-identity-resolution-vendors\">Researching identity resolution vendors<\/h2>\n<p>Once you determine an enterprise identity resolution platform <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/does-your-organization-need-an-identity-resolution-platform\/\" target=\"_blank\">makes sense for your business<\/a>, spend time researching individual vendors and their capabilities by doing the following:\u00a0<\/p>\n<ul>\n<li>Create and prioritize a list of identity resolution use cases, from essential to unnecessary.\u00a0<\/li>\n<li>Use that list as a basis for your research \u2014 many of the vendors profiled in this report also provide blogs, ebooks and interactive tools that can help.\u00a0<\/li>\n<li>List of the vendors meeting your criteria, reach out to them and set a deadline for replies.\u00a0<\/li>\n<li>Decide whether or not you need to engage in a formal RFI\/RFP process.<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-background\" style=\"background-color:#fef9f3;grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"464\" height=\"600\" alt=\"ID Res MIR Cover 24\" class=\"wp-image-390164 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24-464x600.jpg.webp 464w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24-261x338.jpg.webp 261w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24-87x113.jpg.webp 87w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24-768x994.jpg.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24-1187x1536.jpg 1187w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24.jpg.webp 1275w\" data-lazy-sizes=\"(max-width: 464px) 100vw, 464px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24-464x600.jpg.webp?resize=464%2C600&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"464\" height=\"600\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24-464x600.jpg.webp?resize=464%2C600&#038;ssl=1\" alt=\"ID Res MIR Cover 24\" class=\"wp-image-390164 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24-464x600.jpg.webp 464w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24-261x338.jpg.webp 261w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24-87x113.jpg.webp 87w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24-768x994.jpg.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24-1187x1536.jpg 1187w,https:\/\/martech.org\/wp-content\/uploads\/2024\/02\/ID-Res-MIR-Cover-24.jpg.webp 1275w\" sizes=\"(max-width: 464px) 100vw, 464px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\">Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR.<em> Explore the platforms essential to identity resolution in the latest edition of this <strong>MarTech Intelligence Report.<\/strong><\/em><\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p class=\"has-medium-font-size\"><em><a rel=\"nofollow noopener\" href=\"https:\/\/downloads.digitalmarketingdepot.com\/MIR_1902_IDResPlatf_landingpage_responsive.html\" target=\"_blank\">Click here to download!<\/a><\/em><\/p>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<h2 class=\"wp-block-heading\">RFI\/RFP process<\/h2>\n<p>The RFI\/RFP process is an individual preference, however, be sure to give the same criteria to each vendor to facilitate comparison. The most effective RFPs only request relevant information and provide ample information about your brand and its identity resolution needs. It should reflect high-level strategic goals and KPIs. For example, mention your company\u2019s most important KPIs and how you will evaluate the success of your efforts. Include details about timelines and the platforms in your existing martech stack.\u00a0<\/p>\n<p>When written properly, an RFP will facilitate the sales process and ensure everyone involved comes to a shared understanding of the purpose, requirements, scope and structure of the intended purchase. From the RFP responses, you should be able to narrow your list down to three or four platforms to demo.<\/p>\n<h2 class=\"wp-block-heading\">Demo the platforms<\/h2>\n<p>Schedule demos as close together as possible for the best comparisons. Make sure all potential users are on the demo call and pay attention to the following:\u00a0<\/p>\n<ul>\n<li>How easy is it to use?\u00a0<\/li>\n<li>Does the vendor understand our business and marketing needs?\u00a0<\/li>\n<li>Are they showing us our \u201cmust-have\u201d features?<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Questions for vendors<\/h2>\n<p>Here are some questions to ask vendors that touch on important considerations in your identity resolution search:<\/p>\n<h3 class=\"wp-block-heading\">Data onboarding and privacy\u00a0<\/h3>\n<ul>\n<li>Does the platform support first-party data onboarding?\u00a0<\/li>\n<li>Can we incorporate any of our private customer IDs into the platform?\u00a0<\/li>\n<li>Do you use probabilistic, deterministic or a hybrid approach to matching?\u00a0<\/li>\n<li>How do you validate the accuracy of your deterministic matches?\u00a0<\/li>\n<li>What match rate can we expect, given our vertical market and database size?\u00a0<\/li>\n<li>How do you comply with privacy regulations and consumer choice?\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Identity graph\u00a0<\/h3>\n<ul>\n<li>Do you own or license your referential identity data?\u00a0<\/li>\n<li>What are your identity data sources?\u00a0<\/li>\n<li>How do you validate the quality of your identity graph?\u00a0<\/li>\n<li>How much of your data is addressable?\u00a0<\/li>\n<li>How is your identity graph linked to offline PII?\u00a0<\/li>\n<li>Do your identity capabilities apply to non-U.S. markets?\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Martech and adtech integration\u00a0<\/h3>\n<ul>\n<li>How does the platform integrate with martech platforms (i.e., CRMs, DSPs, CDPs)?\u00a0<\/li>\n<li>Does the platform feature any built-in data activation capabilities (i.e., personalized email or ad campaign execution)?\u00a0<\/li>\n<li>Do you have APIs available for data import\/export?\u00a0<\/li>\n<li>What reporting do you provide that will document the ROI from our identity efforts?\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Customer support\u00a0<\/h3>\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group__inner-container\">\n<ul>\n<li>What kind of customer support is included \u2014 can we pick up the phone to report problems?\u00a0<\/li>\n<li>Will we have a dedicated account manager and technical support?\u00a0<\/li>\n<li>Do you offer a proof-of-concept to measure potential performance and scale?\u00a0<\/li>\n<li>Do you provide a self-service option in which we can manage identity data?\u00a0<\/li>\n<li>What kind of professional services are available \u2014 and how much do they cost?\u00a0<\/li>\n<li>How does the company handle requests for product modifications?\u00a0<\/li>\n<li>What new features are you considering?<\/li>\n<li>What are the long-term roadmap and launch dates?<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<\/div>\n<div class=\"wp-block-cover has-background-dim\" style=\"background-color:#fef9f3\">\n<div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h4 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-snapshot-identity-resolution-platforms\"><strong><span style=\"text-decoration: underline;\">Identity resolution platforms: A snapshot<\/span><\/strong><\/h4>\n<p class=\"has-black-color has-text-color\"><strong>What it is.<\/strong> Identity resolution is the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices. <\/p>\n<p class=\"has-black-color has-text-color\"><strong>What the tools do.<\/strong> Identity resolution technology connects those identifiers to one individual. It draws this valuable data from the various channels and devices customers interact with, such as connected speakers, home management solutions, smart TVs, and wearable devices. It\u2019s an important tool as the number of devices connected to IP networks is expected to climb to more than three times the global population by 2023, according to the <a rel=\"nofollow noopener\" class=\"snapshot\" href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/executive-perspectives\/annual-internet-report\/index.html#~insights\" target=\"_blank\">Cisco Annual Internet Report<\/a>.<\/p>\n<p class=\"has-black-color has-text-color\"><strong>Why it\u2019s hot now.<\/strong> More people expect relevant brand experiences across each stage of their buying journeys. One-size-fits-all marketing doesn\u2019t work; buyers know what information sellers should have and how they should use it. Also, inaccurate targeting wastes campaign spending and fails to generate results.<\/p>\n<p class=\"has-black-color has-text-color\">This is why investment in identity resolution programs is growing among brand marketers. These technologies also ensure their activities stay in line with privacy regulations.<\/p>\n<p class=\"has-black-color has-text-color\"><strong>Why we care.<\/strong> The most successful digital marketing strategies rely on knowing your potential customer. Knowing what they\u2019re interested in, what they\u2019ve purchased before \u2014 even what demographic group they belong to \u2014 is essential.<\/p>\n<p class=\"has-black-color has-text-color\"><a rel=\"nofollow\" class=\"snapshot\" href=\"https:\/\/martech.org\/what-is-identity-resolution-and-how-are-platforms-adapting-to-privacy-changes\/\"><strong>Dig deeper: What is identity resolution and how are platforms adapting to privacy changes?<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Pamela Parker\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/PamelaParker-lg.jpg?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/PamelaParker-lg.jpg?resize=140%2C140&#038;ssl=1\" alt=\"Pamela Parker\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\t<a rel=\"nofollow\" href=\"http:\/\/www.pamelaparker.com\">Pamela Parker<\/a> is Research Director at Third Door Media&#8217;s Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She&#8217;s a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master&#8217;s degree in journalism from Columbia University.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/24-questions-to-ask-identity-resolution-vendors-during-a-demo\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Identity resolution programs have become essential for brand marketers seeking to understand who their customers are, the channels they use and how they want their data protected. Researching identity resolution vendors Once you determine an enterprise identity resolution platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6488,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>24 questions to ask identity resolution vendors during a demo - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/24-questions-to-ask-identity-resolution-vendors-during-a-demo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"24 questions to ask identity resolution vendors during a demo\" \/>\n<meta property=\"og:description\" content=\"Identity resolution programs have become essential for brand marketers seeking to understand who their customers are, the channels they use and how they want their data protected. 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