{"id":7115,"date":"2024-04-05T05:03:06","date_gmt":"2024-04-05T05:03:06","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/marketers-struggling-to-utilize-customer-data-for-personalization-amid-privacy-changes\/"},"modified":"2024-04-05T05:03:06","modified_gmt":"2024-04-05T05:03:06","slug":"marketers-struggling-to-utilize-customer-data-for-personalization-amid-privacy-changes","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/marketers-struggling-to-utilize-customer-data-for-personalization-amid-privacy-changes\/","title":{"rendered":"Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"whitespace-pre-wrap break-words\">A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud provider Acoustic, surveyed over 1,200 marketing decision-makers on their customer data practices.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">The study, titled \u201cStrengthen Customer Retention And Engagement With Behavioral Data,\u201d revealed that while 75% of marketers believe collecting real-time customer experience data is critical, less than half (47%) are actually doing so currently. This lack of in-the-moment behavioral insights hampers marketers\u2019 ability to optimize customer journeys and deliver relevant experiences.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">Furthermore, only 45% of respondents indicated they use customer behavioral signals for any kind of customer journey orchestration across touchpoints. Most marketers tend to focus just on the early purchase stages, leaving significant gaps in providing data-driven experiences throughout the entire customer lifecycle.<\/p>\n<p>\t\t\t\t\t<!-- Rezonence Block --><\/p>\n<p><!-- Rezonence Block End -->\t\t\t\t\t<\/p>\n<p class=\"whitespace-pre-wrap break-words\">Two of the top challenges highlighted were personalizing customer outreach (67%) and analyzing customer data and signals (66%). Respondents also flagged marketing automation (73%) and audience segmentation (69%) as major hurdles. This suggests marketers lack the proper tools and strategies to turn customer behavior into personalized engagement.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">\u201cAs the privacy landscape shifts, investing in first-party data strategies for compliant personalization is crucial,\u201d said Mark Cattini, CEO of Acoustic. \u201cHowever, this study shows marketers still struggle collecting and activating customer behavioral data across journeys.\u201d<\/p>\n<p class=\"whitespace-pre-wrap break-words\">Cattini pointed to Acoustic\u2019s new \u201cConnect\u201d platform as a potential solution, enabling marketers to collect real-time first-party behavioral data and optimize engagement from a single solution as third-party tracking methods decline.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">The findings indicate that despite personalisation being a top priority, major gaps remain in how customer data is collected, integrated and actioned by marketing teams. As privacy changes increasingly restrict third-party tracking, overcoming these hurdles will be key for marketers to deliver unified, relevant customer experiences.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.clickz.com\/marketers-struggling-to-utilize-customer-data-for-personalization-amid-privacy-changes\/269449\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud provider Acoustic, surveyed over 1,200 marketing decision-makers on their customer data practices. The study, titled \u201cStrengthen Customer Retention And Engagement With Behavioral Data,\u201d revealed [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7116,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/marketers-struggling-to-utilize-customer-data-for-personalization-amid-privacy-changes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes\" \/>\n<meta property=\"og:description\" content=\"A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud provider Acoustic, surveyed over 1,200 marketing decision-makers on their customer data practices. 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