After scrolling through thousands of IG posts (for work<\/em>, obviously), here\u2019s what we\u2019ve learned about new photo trends on Instagram<\/a> in 2024: they\u2019re joyfully diverse and absolutely love to contradict each other.<\/p>\n New Instagram photo trends include random, blurry photo dumps but also meticulously planned monochrome pics. There are trends that bask in natural sunshine, but also trends that embrace party-all-night-long flash photography.<\/p>\n That\u2019s the best thing about modern photo editing trends: if one isn\u2019t your style, there\u2019s certainly another you\u2019ll love. Read on for 11 Instagram photo trends, examples from the pros and advice for pulling off every single look (kind of like this Italian greyhound<\/a>).<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus:<\/strong> Claim your free pack of 15 creative Instagram post templates<\/strong><\/span> made by Hootsuite\u2019s professional graphic designers. Easily customize them in Canva, and start getting more engagement today.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n In the past, Instagram naysayers have hated on the platform for being too<\/em> polished: heavily filtered, expertly edited and beautifully curated photos didn\u2019t represent real life. The answer to this artificial world? The photo dump.<\/p>\n Photo dumps are a collection of \u201cimperfect\u201d photos, and generally have a more random vibe than your standard IG carousel post. They embrace a carefree, unedited, authentic vibe\u2026 a breath of fresh air for the perfectionist social media manager.<\/p>\n A photo dump can be a collection of photos from a certain period of time, like this one from hair salon Life and Colour:<\/p>\n Or, it can be a bunch of photos that revolve around a similar theme, like this one of Gracie Abrams\u2019 dog.<\/p>\n All of the above considered, a photo dump doesn\u2019t need to be representative of a time period or have a theme at all. Chaos thrives in photo dump world.<\/p>\n While celeb IGs are a great place to find photo dump inspo, brands are doing this trend <\/a>well, too.<\/p>\n How to get the look:<\/strong><\/p>\n Like the photo dump phenomenon, out-of-focus or blurry photos proudly place flaws at the forefront. (Aren\u2019t you glad you spent all that money on your hi-res phone camera?)<\/p>\n Blurry photos capture motion and can have a dreamy vibe, like this creator\u2019s sunset posts.<\/p>\n And similar to photo dumps, blurry pics project a carefree, authentic persona (whether you\u2019re a person or a brand). This carousel post from Camilla Cabello is a great example. How cool and chic to not even care about image quality, right?<\/p>\n How to get the look:<\/strong><\/p>\n Matching colours create a clean, holistic and intentional mood for photos, and lately, the monochrome trend is taking over social media (we might have Barbie to thank for that: all-pink photos hold a power like we\u2019ve never seen before).<\/p>\n That said, the monochrome effect can be done in any colour. You can use moody yellows like this skincare brand\u2026<\/p>\n \u2026or bright purples, like this bakery\u2026<\/p>\n \u2026or soft blues, like this sink company.<\/p>\n How to get the look:<\/strong><\/p>\n Humans love to find patterns, and there\u2019s something very satisfying about straight lines, repetitive forms and predictable structure\u2014especially when done creatively.<\/p>\n You might find patterns in your everyday work (for example, a lineup of this soap maker\u2019s wares turns out to be a very beautiful, linear pattern).<\/p>\n Or, you can create the pattern yourself by arranging similar sized objects in a grid, as this artist does.<\/p>\n A pattern can also be totally fabricated (a good photo editing app<\/a> goes a long way). Take this smattering of ice cream sandwiches, for instance: it\u2019s a composite image made up of a bunch of photos of the product. The pattern wasn\u2019t present IRL, but it\u2019s sure pretty on Instagram.<\/p>\n How to get the look:<\/strong><\/p>\n To put it bluntly, the 0.5 lens option has Gen Z in a chokehold. The wide-angled, slightly distorted image that results is a mark of modern social content. Scientists may never know why, but photos taken in 0.5 are inarguably more fun. When in doubt, zoom out.<\/p>\n Some 0.5 photos are more subtle than others. This bodega photo, for example, has a bit wider of a frame than a regular photo, but the image doesn\u2019t look warped.<\/p>\n Same goes for this post from actor Cami Mendes.<\/p>\n How to get the look:<\/strong><\/p>\n Style is cyclical, and no matter what generation you\u2019re part of, trends will come back and make you feel old (hopefully not the scourge on humanity that was the 2000s mustache craze<\/a>, but you never know).<\/p>\n Right now, \u201870s-era design is in: the colour palettes, fonts and composition of images hearkens back to groovier days. Lettering in particular can really bring a viewer back in time, as is proven by this sandwich announcement\u2026<\/p>\n \u2026and this pasta-making workshop poster.<\/p>\n The deep oranges, navy blues and dark greens common in 1970s design help create a funky vibe in this rug company\u2019s post, too.<\/p>\n How to get the look:<\/strong><\/p>\n From direct sunlight to moody golden hour snapshots, photos in 2024 are warming up our feeds. Glowy, toasty, cozy photos transport us away from our screens and into a serene, natural space.<\/p>\n Here\u2019s a classic golden hour snapshot from actor Pranavi Manukonda.<\/p>\n And a warm, intimate photo of a restaurant\u2019s interior.<\/p>\n This photo from clothing brand Aritzia rocks the sunny look, too.<\/p>\n How to get the look:<\/strong><\/p>\n And on the other side of the spectrum, there\u2019s wholly artificial light. Flash photography certainly fell out of fashion in the 2010s, but the 2020s are all for a paparazzi moment\u2026after all, using only natural light means your photo-taking opportunities disappear as soon as the sun does.<\/p>\n Flash can really show off the delicious details of food, as this hamburger pic does\u2026<\/p>\n \u2026 or if hot dogs are more your style, there\u2019s this post from Bon Appetit.<\/p>\n Using a flash also has a certain \u201cnow\u201d-ness, and can feel like preserving a special, unique moment. This carousel of posts from Our Place exemplifies that.<\/p>\n How to get the look:<\/strong><\/p>\n You can\u2019t post a photo on Instagram with dimensions wider than 1080 by 566 pixels\u2026 that is, unless you\u2019re sneaky about it (which, of course, we are). Carousel panoramas are single photos that line up with each other to create one long image. They\u2019re irresistibly scrollable<\/a>.<\/p>\n A carousel panorama can be an actual panorama (duh), like this snowy seaside landscape.<\/p>\n But any long photo will do\u2014cream puffs make beautiful subjects, as well.<\/p>\n How to get the look:<\/strong><\/p>\n Think of photos and text as two separate entities? Think again. The text post thrives on Instagram in 2024. It\u2019s a more engaging way to share information than simply writing it in the caption, and can make text more sharable, too.<\/p>\n This post from Strategist explains what sulfates are and what they do to your hair. The border, illustration and fonts make the post look professional and modern (a lot better than a screenshot from the Notes app, which someone should tell apologizing celebrities ASAP).<\/p>\n Any kind of text can be used in this sort of photo\u2014a well-designed positive review, for example, is an excellent marketing strategy<\/a>, like this one posted by NYT cooking.<\/p>\n Text posts can also be prompts for engagement, like this one asking viewers to comment their favourite coffee shops that don\u2019t charge extra for plant-based milk.<\/p>\n How to get the look:<\/strong><\/p>\n On Instagram stories, the \u201cAdd yours<\/a>\u201d feature creates mini-trends that can be started by and contributed to by anyone. It\u2019s a chance to connect with your community and opt in to spontaneous sharing\u2014unlike using a content calendar<\/a>, the Add yours sticker is often a spur-of-the-moment story.<\/p>\n The stickers might ask for pictures of sunsets, pet photos, winter memories, etc.<\/p>\n How to get the look:<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n When building Instagram posts in Hootsuite, you can upload and refine your images using Canva\u2019s editing tools right inside<\/em> the Hootsuite dashboard. Here\u2019s how it works:<\/p>\n 1. Log in to your Hootsuite account and head to Composer.<\/p>\n 2. Click on the purple Canva icon in the bottom right corner of the content editor.<\/p>\n 3. Select the type of visual you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design.<\/p>\n 4. When you make your selection, a login pop-up window will open. Sign in using your Canva credentials or follow the prompts to start a new Canva account. (In case you were wondering \u2014 yes, this feature does work with free Canva accounts!)<\/p>\n 5. Design your image in the Canva editor.<\/p>\n 6. When you\u2019re done editing, click Add to post in the top right corner. The image will automatically be uploaded to the social post you\u2019re building in Composer.<\/p>\n Grow your Instagram presence faster with Hootsuite. Schedule posts and Stories ahead of time, and monitor your efforts using our comprehensive suite of social media analytics tools. Try it free today.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\tGrow on Instagram<\/span><\/p>\n Easily create, analyze, and schedule Instagram posts, Stories, Reels, and Threads<\/strong> with Hootsuite. Save time and get results.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n2024 new photo trends on Instagram<\/span><\/h2>\n
1. Photo dumps<\/h3>\n
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2. Embrace the blur<\/h3>\n
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3. Monochrome madness<\/h3>\n
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4. Pleasing patterns<\/h3>\n
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5. Zoomed out photos<\/h3>\n
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6. Nostalgic design<\/h3>\n
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7. Warm vibes<\/h3>\n
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8. Back in a flash<\/h3>\n
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9. Carousel panoramas<\/h3>\n
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10. Text posts<\/h3>\n
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11. Add yours<\/h3>\n
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Source: Meta<\/a><\/p>\n\n
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