{"id":7191,"date":"2024-04-12T13:02:07","date_gmt":"2024-04-12T13:02:07","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/glitchy-automated-system-pushing-sales-down-and-costs-up\/"},"modified":"2024-04-12T13:02:07","modified_gmt":"2024-04-12T13:02:07","slug":"glitchy-automated-system-pushing-sales-down-and-costs-up","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/glitchy-automated-system-pushing-sales-down-and-costs-up\/","title":{"rendered":"Glitchy automated system pushing sales down and costs up"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm.<\/p>\n<p>Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months \u2013 with no explanation from Meta as to why.<\/p>\n<p><strong>Why we care.<\/strong>\u00a0If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><strong>Details.<\/strong>\u00a0Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. Small businesses in particular have traditionally been reliant on Meta to reach their target audience thanks to the efficiency of its AI-powered targeting technology. However, many advertisers claim that the social media giant\u2019s dependable advertising system is currently experiencing significant issues, prompting some to reallocate their budgets to rival platforms.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/the-zero-sum-game-of-social-media-when-going-viral-spells-disaster\/\" target=\"_blank\"><strong><em>The zero-sum game of social media: When going viral spells disaster<\/em><\/strong><\/a><\/p>\n<p><strong>Impact.\u00a0<\/strong>The potential impact of this reported system issue on ad revenue is expected to become apparent by the end of the month when Meta releases its first-quarter earnings. Experts are forecasting Meta to report $36.1 billion in ad revenue.<\/p>\n<p><strong>Reaction<\/strong>. Cody Plofker, chief marketing officer at brand Jones Road Beauty, said on the \u201cOperators\u201d podcast: \u201cIt\u2019s brutal out there. There is something just terribly broken about Meta right now.\u201d<\/p>\n<p><strong>What Meta is saying<\/strong>. Meta admitted that there have been some technical issues impacting ads but denied that the problems were widespread. <\/p>\n<hr\/>\n<hr\/>\n<p>\u201cOur ads system is working as expected for the vast majority of advertisers,\u201d a spokesperson told\u00a0<a rel=\"nofollow noopener\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-04-10\/meta-s-automated-advertising-system-is-on-the-fritz-marketers-say\" target=\"_blank\">Bloomberg<\/a>. \u201cWe recently fixed a few technical issues and are researching a small amount of additional reports from advertisers to ensure the best possible results for businesses using our apps.\u201d<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Fuel for your marketing strategy.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/meta-advertisers-glitchy-automated-system-pushing-sales-down-and-costs-up\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months \u2013 with no explanation from Meta as to why. Why we [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7192,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Glitchy automated system pushing sales down and costs up - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/glitchy-automated-system-pushing-sales-down-and-costs-up\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glitchy automated system pushing sales down and costs up - OK Design\" \/>\n<meta property=\"og:description\" content=\"Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. 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