{"id":7433,"date":"2024-05-02T14:48:57","date_gmt":"2024-05-02T14:48:57","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/new-ways-to-identify-b2b-buying-group-members\/"},"modified":"2024-05-02T14:48:57","modified_gmt":"2024-05-02T14:48:57","slug":"new-ways-to-identify-b2b-buying-group-members","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/new-ways-to-identify-b2b-buying-group-members\/","title":{"rendered":"New ways to identify B2B buying group members"},"content":{"rendered":"


\n<\/p>\n

\n

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team \u2014 known as the buying group, buying committee or buying center \u2014 to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.<\/p>\n

Marketing to buying teams is not the same as marketing to accounts. Accounts, especially at larger companies, may have a number of different buying teams looking at different buying opportunities.<\/p>\n

Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account\u2019s buying group. However, with B2B buying journeys now occurring primarily online before sales\u2019 involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Here\u2019s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups.<\/p>\n

<\/p>\n

Traditional buying group identification<\/h2>\n

Identifying the members of a buying committee has traditionally been the responsibility of a salesperson. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller\u2019s product or category.<\/p>\n

Roles come in many flavors, most commonly specifiers, influencers, users, decision-makers, gatekeepers and purchasing agents. Depending on the purchase category, other roles may be involved, like champion, blocker, ratifier and maybe even the secret, \u201creal\u201d decision-maker behind the scenes.\u00a0<\/p>\n

Each role will have an agenda, meaning what it cares about and what motivates it. Here\u2019s an example of the types of agendas that may be characteristic of different buying roles. The point is that your marketing messages should vary based on each member\u2019s particular interests.\u00a0<\/p>\n

\n\n\n\n\n\n\n\n\n
Specifiers<\/strong><\/td>\nHow is this thing better than the competition?<\/strong><\/td>\n<\/tr>\n
Influencers<\/td>\nMake my job easier.<\/td>\n<\/tr>\n
Users<\/td>\nEasy to install and use.<\/td>\n<\/tr>\n
Decision makers<\/td>\nBottom line results.<\/td>\n<\/tr>\n
Gatekeepers<\/td>\nProtect the executive from vendor-side salespeople.<\/td>\n<\/tr>\n
Purchasing agents<\/td>\nSave money.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>
What\u2019s on the minds of business buyers, by role<\/em><\/figcaption><\/figure>\n

Traditionally, marketers have relied on job titles as a clue to the identity of a possible member. Titles like finance VP, IT manager, CEO, engineer, plant manager and purchasing agent come to mind. But who knows if the person in that job is involved in buying your particular product or service?\u00a0<\/p>\n

Data companies have tried to enhance the rate of success by attaching a \u201cpersona\u201d descriptor to each name, in hopes of finding the right member. But, as I like to joke, \u201cA persona doesn\u2019t have a phone number.\u201d You still don\u2019t really<\/em> know who is buying what.\u00a0<\/p>\n

Dig deeper: <\/em><\/strong>15 cutting-edge tools every B2B marketer should know<\/em><\/strong><\/a><\/p>\n

New efforts to identify buying group members via technology<\/h2>\n

In a world where the salesperson is often shut out of the buying process until the last minute, marketing teams are doing their best to step into the void and get relevant messaging out to buying group members \u2014 and others in the target account \u2014 to help move them along in the seller\u2019s direction. And a number of new tools and platforms have come along to help them out.\u00a0<\/p>\n

Demandbase<\/h3>\n

Let\u2019s begin with Demandbase, which recently released its new Buying Group AI<\/a> product. This GTM (go-to-market) platform allows you to create your own \u201cideal buying group,\u201d a set of demographic characteristics similar to an ICP (ideal customer profile), to identify people by persona, job function and seniority who appear to be researching in your product category from the anonymous web.\u00a0<\/p>\n

The tool then automatically recommends likely buying group members based on existing contacts from your CRM and net new contacts from Demandbase\u2019s 150 million active contact profiles. After that, you can build and orchestrate campaigns via Demandbase\u2019s B2B advertising DSP (demand-side ad platform), third-party ad channels like LinkedIn, Meta or Google and your own marketing automation channels, like HubSpot, Marketo, Sendoso and others.\u00a0<\/p>\n

The idea here is to get a relationship going early in the buying process, which these days happens almost entirely online. According to product leader Marc Perramond, Demandbase is releasing additional AI features each quarter, like enabling the seller to confirm buying group membership and bringing in the seller\u2019s CRM opportunity data to automatically detect ongoing changes in the buying group\u2019s composition as they occur.\u00a0<\/p>\n

Anteriad<\/h3>\n

Another B2B data company active in the buyer group realm is Anteriad, with its Audience Identification and Activation<\/a> solution. Nikki Candito, Anteriad\u2019s VP of integrated marketing, freely admits that identifying the members of any given buying group is hard. \u201cWe cannot really know, but we try to get as close as possible,\u201d she says.\u00a0<\/p>\n

Anteriad\u2019s approach begins with thoroughly examining the client\u2019s historical data \u2014 their CRM, their marketing automation \u2014 for insights into response drivers from the past. ICP profiles are developed with the client\u2019s sales team, looking at typical characteristics like company size, revenue, industry, geography and services spend. The buying role is inferred from the job title.\u00a0<\/p>\n

While they can\u2019t share client data, Anteriad marketers internally tried this approach with their own programmatic advertising campaigns, with promising results. Candito adds, \u201cWe had run programmatic client-acquisition campaigns for a while, but when we layered on the ICP and intent data, our average spend per account to drive engagement \u2014 either a site visit or some on-site activity \u2014 fell from $160 to $20.\u201d Remarkable.\u00a0<\/p>\n

Dig deeper: <\/em><\/strong>How ABM systems are evolving to meet changing B2B buying behaviors<\/em><\/strong><\/a><\/p>\n

6sense<\/h3>\n

Now, let\u2019s look at 6sense, which claims to have the best process for identifying target accounts in the market for your product and the buying group members inside. It\u2019s important to gather every possible signal in a target account and be aware that most of them will be anonymous at first, according to researcher and thought leader Kerry Cunningham.\u00a0<\/p>\n

6sense assembles a variety of tools, including device IDs, IP addresses and intent signals, using suppliers like Bombora, G2 and TrustRadius and supplemented with AI to build a custom model for clients based on their opportunity evolution history for what Cunningham calls \u201cintent monitoring.\u201d In other words, it looks at whether any given account is somewhere along their buying journey in your category.\u00a0<\/p>\n

At this point, marketing can develop campaigns appropriate to the target account\u2019s buying process stage. If early, the messaging might be via ads and emails. If later, it would be ABM-style demand generation. Eventually, if the account becomes a \u201c6sense Qualified Account,\u201d or 6QA, it will be handed over to BDRs and sales executives for follow-up.\u00a0<\/p>\n

The 6sense platform, Revenue AI, sits alongside your CRM, and each account receives a \u201cfit score\u201d based on keywords they are searching on, a timeline of buying group activity and scores for each person involved, the group and the anonymous members. Clients can then buy additional contact names and personas, assuming the anonymous members will be among them.\u00a0<\/p>\n

Orchestrating your approach to the buying group<\/h2>\n

Forrester\u2019s Terry Flaherty recommends that the ideal approach to identify, verify and build business with buying groups is for the three relevant parties \u2014 marketing, sales and BDRs (phone-based business development reps) to work together as a team. Marketing uses tech to identify potential group members in their target accounts \u2014 accounts that fit your ideal target profile and have given off some intent signals. The BDR team then goes in to verify, validate and expand the group members. When a certain threshold of members and engagement is reached, it\u2019s time for the account executives to follow up and start selling.\u00a0<\/p>\n

Flaherty believes that the recent focus on buying groups in B2B is the solution to the outdated emphasis on MQLs (marketing-qualified leads), which has been a key area of interest for industry analysts in B2B for a long time. Salespeople need to be talking to the entire buying group, not an individual, he says. <\/p>\n

In marketing terms, it\u2019s far better to have access to five individuals who each researched once in your product category versus one person who downloaded your content five times. While the BDRs and salespeople are doing their work, marketing must keep an eye on the ongoing intent behavior in the account, continually adding updates to the data pool or what Flaherty calls the \u201copportunity container.\u201d\u00a0<\/p>\n

Having researched this concept since 2017, Flaherty is gratified to see buying group marketing strategies and software having their moment. \u201cNew tools and approaches seem to be popping up every minute,\u201d he says. We\u2019ve looked at Demandbase, Anteriad and 6sense here, but others, like Adobe Journey Optimizer<\/a>, LinkedIn, LeanData and probably more, are arriving. These are promising new developments for B2B marketers all over.\u00a0<\/p>\n\n\n

Dig deeper: <\/em><\/strong>The false allure of B2B intent data<\/em><\/strong><\/a><\/p>\n<\/div>\n

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here<\/a>.<\/em><\/p>\n


\n
Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team \u2014 known as the buying group, buying committee or buying center \u2014 to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen […]<\/p>","protected":false},"author":3,"featured_media":7434,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"\nNew ways to identify B2B buying group members - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/new-ways-to-identify-b2b-buying-group-members\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New ways to identify B2B buying group members - OK Design\" \/>\n<meta property=\"og:description\" content=\"Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team \u2014 known as the buying group, buying committee or buying center \u2014 to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/fr\/new-ways-to-identify-b2b-buying-group-members\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-02T14:48:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/New-ways-to-identify-B2B-buying-group-members-800x450.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"New ways to identify B2B buying group members\",\"datePublished\":\"2024-05-02T14:48:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/\"},\"wordCount\":1492,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/New-ways-to-identify-B2B-buying-group-members-800x450.png?fit=800%2C450&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/\",\"url\":\"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/\",\"name\":\"New ways to identify B2B buying group members - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/New-ways-to-identify-B2B-buying-group-members-800x450.png?fit=800%2C450&ssl=1\",\"datePublished\":\"2024-05-02T14:48:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/New-ways-to-identify-B2B-buying-group-members-800x450.png?fit=800%2C450&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/New-ways-to-identify-B2B-buying-group-members-800x450.png?fit=800%2C450&ssl=1\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New ways to identify B2B buying group members\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/fr\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New ways to identify B2B buying group members - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/fr\/new-ways-to-identify-b2b-buying-group-members\/","og_locale":"fr_CA","og_type":"article","og_title":"New ways to identify B2B buying group members - OK Design","og_description":"Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team \u2014 known as the buying group, buying committee or buying center \u2014 to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen […]","og_url":"https:\/\/okdesign.ca\/fr\/new-ways-to-identify-b2b-buying-group-members\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-05-02T14:48:57+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/New-ways-to-identify-B2B-buying-group-members-800x450.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"OK Design","Estimation du temps de lecture":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"New ways to identify B2B buying group members","datePublished":"2024-05-02T14:48:57+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/"},"wordCount":1492,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/New-ways-to-identify-B2B-buying-group-members-800x450.png?fit=800%2C450&ssl=1","articleSection":["Agency"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/","url":"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/","name":"New ways to identify B2B buying group members - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/New-ways-to-identify-B2B-buying-group-members-800x450.png?fit=800%2C450&ssl=1","datePublished":"2024-05-02T14:48:57+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/New-ways-to-identify-B2B-buying-group-members-800x450.png?fit=800%2C450&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/New-ways-to-identify-B2B-buying-group-members-800x450.png?fit=800%2C450&ssl=1","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/new-ways-to-identify-b2b-buying-group-members\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"New ways to identify B2B buying group members"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/fr\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/New-ways-to-identify-B2B-buying-group-members-800x450.png?fit=800%2C450&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/7433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/comments?post=7433"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/7433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media\/7434"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media?parent=7433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/categories?post=7433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/tags?post=7433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}