{"id":7450,"date":"2024-05-03T15:39:31","date_gmt":"2024-05-03T15:39:31","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/the-key-to-correcting-the-c-suite-trust-deficit\/"},"modified":"2024-05-03T15:39:31","modified_gmt":"2024-05-03T15:39:31","slug":"the-key-to-correcting-the-c-suite-trust-deficit","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/the-key-to-correcting-the-c-suite-trust-deficit\/","title":{"rendered":"The key to correcting the C-suite trust deficit"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Take a moment to search \u201cCMO tenure\u201d and you\u2019ll find a wide variety of content discussing the short tenure of CMOs and how it\u2019s among the shortest of roles in the C-suite. If you dive deeper, you\u2019ll find that CEOs don\u2019t seem to trust CMOs.\u00a0<\/p>\n<p>Boathouse\u2019s <a rel=\"nofollow noopener\" href=\"https:\/\/www.boathouseinc.com\/insights\/why-cmo-tenure-is-at-its-lowest-point-in-the-past-decade-2021\" target=\"_blank\">CMO Insights study<\/a> (registration required) noted several sobering conclusions:<\/p>\n<ul>\n<li>34% of CEOs have great confidence in their CMOs.<\/li>\n<li>32% of CEOs trust their CMOs.<\/li>\n<li>56% of CEOs believe their CMO supports their long-term vision.<\/li>\n<li>And only 10% of CEOs believe their CMO puts the CEO\u2019s needs before their own.<\/li>\n<\/ul>\n<p>If these statistics also apply to the CMO\u2019s entire organization, then it\u2019s clear we have a trust problem with marketing leadership.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p>If you haven\u2019t read Patrick Lencioni\u2019s \u201cThe Five Dysfunctions of a Team,\u201d I consider it required reading for anyone in any leadership role. In his book, Lencioni builds a pyramid of dysfunctions that need to be addressed for a team to succeed. The foundational dysfunction \u2014 with which one cannot build a successful team \u2014 is \u201cabsence of trust.\u201d We see it at scale with marketing organizations today.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-introducing-objectivity-through-data\">Introducing objectivity through data<\/h2>\n<p>In \u201cHamlet,\u201d Shakespeare writes, \u201cThere is nothing either good or bad, but thinking makes it so.\u201d Each organization that makes up a company looks at the company from a different perspective. What marketing sees as positive, finance may see as negative. But who\u2019s right? No one.<\/p>\n<p>Usually, there is no objectivity because leadership comes up with an idea and we execute it. It\u2019s like the fashion proverb \u201cBeauty is in the eye of the beholder.\u201d Unfortunately, we\u2019re going to struggle to run a profitable organization if it\u2019s run like a fashion show.<\/p>\n<p>Therefore, we need to introduce objectivity to how we work. Leadership needs to come together to agree on goals that align with the goals of the broader organization. One element of this conversation should be an acknowledgment that this is turning a ship. <\/p>\n<p>Often leaders \u2014 especially those without marketing backgrounds \u2014 are likely to expect instant gratification. It\u2019s going to take time to turn the ship and you and your team would do well to set reasonable expectations right away.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/kpis-that-connect-5-metrics-for-marketing-sales-and-product-alignment\/\" target=\"_blank\">KPIs that connect: 5 metrics for marketing, sales and product alignment<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-aligning-goals-and-metrics-across-the-organization\">Aligning goals and metrics across the organization<\/h2>\n<p>With goals in hand, we need to assign metrics to their progress and agree on the source(s) of truth. Once these objective measures are in place, perspective doesn\u2019t matter. 2 + 2 = 4 regardless of whether you\u2019re in HR or accounting.<\/p>\n<p>Every public road has a speed limit and whether you\u2019re in compliance with it has nothing to do with your perspective. If you\u2019re above it, you\u2019re wrong and subject to penalties. Referring to the fashion example, it\u2019s not a fashion show where some people like a dress and others don\u2019t.<\/p>\n<p>By using data to objectively measure marketing\u2019s progress within the organization and having the rest of the leadership buy into the strategy, we build trust through objectivity. Maybe the CEO would not have chosen the campaign the marketing team chose. <\/p>\n<p>But if it was agreed that a &gt;1 ROAS is how we measure a successful campaign, it can\u2019t be argued that the campaign was unsuccessful if the ROAS was &gt;1. In this example, the campaign was an objective success even if the CEO\u2019s subjective opinion was negative.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-data-driven-campaign-planning\">Data-driven campaign planning<\/h2>\n<p>Within the marketing organization, campaigns should always be developed with measurement top of mind. Through analysis, we can determine what channels, creative, audiences and tactics will be most successful for a given campaign.\u00a0<\/p>\n<p>Being able to tell the leadership team that campaigns are chosen based on their ability to deliver measured results across metrics aligned to cross-departmental goals is a powerful message. It further builds trust and confidence that marketing isn\u2019t run based on the CMO\u2019s subjective opinions or gut decisions. Rather, it\u2019s a collaborative, data-driven process.<\/p>\n<p>For this to be successful, though, it can\u2019t just be for show, where we make a gut decision and direct an analyst to go find data to back up our approach. This would be analytics theater, which is a perversion of the data. Instead, tell the analyst what you think you want to do and ask them to assess it.<\/p>\n<p>For the rest of the organization\u2019s leadership, ask questions when the marketing team presents a campaign. Find out how they came up with the strategy and expect to hear a lot about data \u2014 especially the metrics you all agreed would support the company\u2019s overarching goals.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/5-failure-points-of-a-marketing-measurement-plan-and-how-to-fix-them\/\" target=\"_blank\">5 failure points of a marketing measurement plan \u2014 and how to fix them<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-data-literacy-building-credibility-through-transparency-nbsp\">Data literacy: Building credibility through transparency\u00a0<\/h2>\n<p>Building trust doesn\u2019t happen overnight, but a sustained practice of using data to drive marketing leadership\u2019s decisions will build trust if the metrics ladder up to the organizational goals and all of leadership is bought into the measurement plan. <\/p>\n<hr\/>\n<hr\/>\n<p>Over time, this trust will translate into longer tenure and more successful teams through building the infrastructure needed to tackle Lencioni\u2019s five dysfunctions.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed <a rel=\"nofollow\" href=\"https:\/\/martech.org\/staff\/\">here<\/a>.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/data-literacy-the-key-to-correcting-the-c-suite-trust-deficit\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Take a moment to search \u201cCMO tenure\u201d and you\u2019ll find a wide variety of content discussing the short tenure of CMOs and how it\u2019s among the shortest of roles in the C-suite. If you dive deeper, you\u2019ll find that CEOs don\u2019t seem to trust CMOs.\u00a0 Boathouse\u2019s CMO Insights study (registration required) noted several sobering conclusions: [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7451,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The key to correcting the C-suite trust deficit - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/the-key-to-correcting-the-c-suite-trust-deficit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The key to correcting the C-suite trust deficit\" \/>\n<meta property=\"og:description\" content=\"Take a moment to search \u201cCMO tenure\u201d and you\u2019ll find a wide variety of content discussing the short tenure of CMOs and how it\u2019s among the shortest of roles in the C-suite. If you dive deeper, you\u2019ll find that CEOs don\u2019t seem to trust CMOs.\u00a0 Boathouse\u2019s CMO Insights study (registration required) noted several sobering conclusions: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/fr\/the-key-to-correcting-the-c-suite-trust-deficit\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-03T15:39:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Data-literacy-The-key-to-success-for-marketing-leadership-800x450.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"The key to correcting the C-suite trust deficit\",\"datePublished\":\"2024-05-03T15:39:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/\"},\"wordCount\":890,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Data-literacy-The-key-to-success-for-marketing-leadership-800x450.png?fit=800%2C450&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/\",\"url\":\"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/\",\"name\":\"The key to correcting the C-suite trust deficit - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Data-literacy-The-key-to-success-for-marketing-leadership-800x450.png?fit=800%2C450&ssl=1\",\"datePublished\":\"2024-05-03T15:39:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Data-literacy-The-key-to-success-for-marketing-leadership-800x450.png?fit=800%2C450&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Data-literacy-The-key-to-success-for-marketing-leadership-800x450.png?fit=800%2C450&ssl=1\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The key to correcting the C-suite trust deficit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/fr\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The key to correcting the C-suite trust deficit - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/fr\/the-key-to-correcting-the-c-suite-trust-deficit\/","og_locale":"fr_CA","og_type":"article","og_title":"The key to correcting the C-suite trust deficit","og_description":"Take a moment to search \u201cCMO tenure\u201d and you\u2019ll find a wide variety of content discussing the short tenure of CMOs and how it\u2019s among the shortest of roles in the C-suite. If you dive deeper, you\u2019ll find that CEOs don\u2019t seem to trust CMOs.\u00a0 Boathouse\u2019s CMO Insights study (registration required) noted several sobering conclusions: [&hellip;]","og_url":"https:\/\/okdesign.ca\/fr\/the-key-to-correcting-the-c-suite-trust-deficit\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-05-03T15:39:31+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Data-literacy-The-key-to-success-for-marketing-leadership-800x450.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"OK Design","Estimation du temps de lecture":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"The key to correcting the C-suite trust deficit","datePublished":"2024-05-03T15:39:31+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/"},"wordCount":890,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Data-literacy-The-key-to-success-for-marketing-leadership-800x450.png?fit=800%2C450&ssl=1","articleSection":["Agency"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/","url":"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/","name":"The key to correcting the C-suite trust deficit - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Data-literacy-The-key-to-success-for-marketing-leadership-800x450.png?fit=800%2C450&ssl=1","datePublished":"2024-05-03T15:39:31+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Data-literacy-The-key-to-success-for-marketing-leadership-800x450.png?fit=800%2C450&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Data-literacy-The-key-to-success-for-marketing-leadership-800x450.png?fit=800%2C450&ssl=1","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/the-key-to-correcting-the-c-suite-trust-deficit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"The key to correcting the C-suite trust deficit"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/fr\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Data-literacy-The-key-to-success-for-marketing-leadership-800x450.png?fit=800%2C450&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/7450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/comments?post=7450"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/7450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media\/7451"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media?parent=7450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/categories?post=7450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/tags?post=7450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}