{"id":7459,"date":"2024-05-06T14:19:30","date_gmt":"2024-05-06T14:19:30","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/webinar-enhancements-activities-api-update-and-more\/"},"modified":"2024-05-06T14:19:30","modified_gmt":"2024-05-06T14:19:30","slug":"webinar-enhancements-activities-api-update-and-more","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/webinar-enhancements-activities-api-update-and-more\/","title":{"rendered":"Webinar enhancements, Activities API update and more"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven\u2019t been released at this time.<\/p>\n<p>Here\u2019s what Adobe released for Marketo users in April.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-interactive-webinar-enhancements\">Interactive webinar enhancements<\/h2>\n<p>You can now provide hosts and presenters with the ability to add a webinar title or rename a room.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p>Also, a new \u201cSync Now\u201d button on the program Overview page allows you to pull engagement data from Adobe Connect to populate the Dashboard tab in Marketo, rather than waiting for this data to populate within two hours of the webinar\u2019s completion.<\/p>\n<p><strong>Why it\u2019s a win:<\/strong> Real-time customization and reporting is key. Giving hosts and presenters the ability to update your webinar title or rename a room can eliminate bottlenecks if last minute changes need to be made before going live with your webinar. You\u2019ll also be able access engagement data on demand for gathering insight on your audience.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-new-user-and-role-permissions\">New user and role permissions<\/h2>\n<p>New permissions are available, giving users more granular access within Marketo. Additional admin areas, such as New Experience and Predictive Audiences, will now have separate permissions. Access to Asset Audit Trail and Admin Audit Trail can also be granted separately.<\/p>\n<p><strong>Why it\u2019s a win:<\/strong> Users with access to the Asset Audit Trail can track down the timing and source of recent edits to assets in Marketo. This access can now be provided separately from the Admin Audit Trail, which is better suited for Admin users.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/the-content-supply-chain-is-a-mess-can-adobe-help-fix-it\/\">The content supply chain is \u2018a mess\u2019: Can Adobe help fix it?<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-activities-api-update\">Activities API Update<\/h2>\n<p>If your organization utilizes the <a rel=\"nofollow\" href=\"https:\/\/developers.marketo.com\/rest-api\/lead-database\/activities\/#_blank\">Marketo REST API<\/a> to retrieve activity data, you\u2019ll now have access to additional data attributes, such as Browser, Platform, Device and User Agent (see tables, below). These can be accessed by calling the <a rel=\"nofollow\" href=\"https:\/\/developers.marketo.com\/rest-api\/endpoint-reference\/lead-database-endpoint-reference\/#!\/Activities\/getAllActivityTypesUsingGET#_blank\">Get Activity Types<\/a> endpoint to gather attribute details for each activity.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-web-based-activities\">Web-based activities<\/h3>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"TWr0vXv3FmqXoiG39sg Kl4eEgrzEK8ALH Zrfe5ZGdF XkHWkaK8E3JR1KsdAOCoP7fN33L1mQ I0lptzpOx0qk1YWCZEkx8yxAjM4Qqag4BPgtaU2mn5TB3JjF8oZMHbhE7FyaBuqj8lW8dfCyPaA\" src=\"https:\/\/lh7-us.googleusercontent.com\/tWr0vXv3FmqXoiG39sg-Kl4eEgrzEK8ALH-Zrfe5ZGdF-xkHWkaK8E3JR1KsdAOCoP7fN33L1mQ-i0lptzpOx0qk1YWCZEkx8yxAjM4Qqag4BPgtaU2mn5TB3JjF8oZMHbhE7FyaBuqj8lW8dfCyPaA\"\/><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/tWr0vXv3FmqXoiG39sg-Kl4eEgrzEK8ALH-Zrfe5ZGdF-xkHWkaK8E3JR1KsdAOCoP7fN33L1mQ-i0lptzpOx0qk1YWCZEkx8yxAjM4Qqag4BPgtaU2mn5TB3JjF8oZMHbhE7FyaBuqj8lW8dfCyPaA\" alt=\"TWr0vXv3FmqXoiG39sg Kl4eEgrzEK8ALH Zrfe5ZGdF XkHWkaK8E3JR1KsdAOCoP7fN33L1mQ I0lptzpOx0qk1YWCZEkx8yxAjM4Qqag4BPgtaU2mn5TB3JjF8oZMHbhE7FyaBuqj8lW8dfCyPaA\"\/><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-email-based-activities\">Email-based activities<\/h3>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"ZnIemVXwFQb1NkY5LLPRG BfNW7lAkWorXJuuVyraRX77pVwTIQFDdgbPOraSC1dSZvoTMJW6884NcN3wyUGzlHWGq GNX HDXbMdxkkGTVtG8b Dw1iVKvcKcFKbLxQRrp0a70EwluZvlXj I8sST0\" src=\"https:\/\/lh7-us.googleusercontent.com\/znIemVXwFQb1NkY5LLPRG-BfNW7lAkWorXJuuVyraRX77pVwTIQFDdgbPOraSC1dSZvoTMJW6884NcN3wyUGzlHWGq-gNX_hDXbMdxkkGTVtG8b-dw1iVKvcKcFKbLxQRrp0a70EwluZvlXj-i8sST0\"\/><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/znIemVXwFQb1NkY5LLPRG-BfNW7lAkWorXJuuVyraRX77pVwTIQFDdgbPOraSC1dSZvoTMJW6884NcN3wyUGzlHWGq-gNX_hDXbMdxkkGTVtG8b-dw1iVKvcKcFKbLxQRrp0a70EwluZvlXj-i8sST0\" alt=\"ZnIemVXwFQb1NkY5LLPRG BfNW7lAkWorXJuuVyraRX77pVwTIQFDdgbPOraSC1dSZvoTMJW6884NcN3wyUGzlHWGq GNX HDXbMdxkkGTVtG8b Dw1iVKvcKcFKbLxQRrp0a70EwluZvlXj I8sST0\"\/><\/figure>\n<p><strong>Why it\u2019s a win:<\/strong> For organizations using a third-party BI tool for reporting, this enhancement will allow you to further slice and dice your Marketo activity data to gain insight into how user engagement varies by browser, platform, device and user agent.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-audit-trail-enhancements\">Audit Trail enhancements<\/h2>\n<p>Coming soon for Marketo users, new functionality in the Audit Trail will soon allow reporting on changes in Field Management, Users and Roles, and the count of people exported from lists and Smart Lists.<\/p>\n<p><strong>Why it\u2019s a win:<\/strong> Updates made to Field Management settings in Marketo can have significant impacts to your marketing and sales data. Admins will now have the ability to view a record of these changes in the Audit Trail.<\/p>\n<p><strong>Why it\u2019s another win:<\/strong> Ever wonder how much of your database is being exported from Marketo and floating around in .csv or Excel files? The Audit Trail will now show a record of the size of any lists or Smart Lists exported from Marketo.<\/p>\n<p><em>Note: This feature hasn\u2019t shipped yet, so keep an eye out for details on availability.<\/em><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed <a rel=\"nofollow\" href=\"https:\/\/martech.org\/staff\/\">here<\/a>.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/marketo-april-2024-releases-webinar-enhancements-activities-api-update-and-more\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven\u2019t been released at this time. Here\u2019s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7460,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Webinar enhancements, Activities API update and more - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/webinar-enhancements-activities-api-update-and-more\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar enhancements, Activities API update and more\" \/>\n<meta property=\"og:description\" content=\"The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. 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