{"id":7474,"date":"2024-05-07T13:19:27","date_gmt":"2024-05-07T13:19:27","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/understanding-customer-identity-without-third-party-cookies\/"},"modified":"2024-05-07T13:19:27","modified_gmt":"2024-05-07T13:19:27","slug":"understanding-customer-identity-without-third-party-cookies","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/understanding-customer-identity-without-third-party-cookies\/","title":{"rendered":"Understanding customer identity without third-party cookies"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>Google\u2019s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members.\u00a0<\/p>\n<p>Among the tactics available to help marketers navigate a cookie-less world:<\/p>\n<ul>\n<li>A number of marketing channels, including retail media networks, walled gardens and social media platforms.<\/li>\n<\/ul>\n<ul>\n<li>Various ID and tags to help identify audiences across platforms.\u00a0\u00a0<\/li>\n<\/ul>\n<p>Join Angelina Eng, VP of Measurement, Addressability and Data Center, IAB, and Ken Machmann, CEO, Diverge Digital Media for a discussion of customer identity without third-party cookies, recorded live at the Spring 2024 MarTech Conference.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"The MarTech.org Podcast - Episode 3 - Customer identity without third-party cookies\" src=\"https:\/\/martech.org\/understanding-customer-identity-without-third-party-cookies\/about:blank\" frameborder=\"0\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/939627952?badge=0&autopause=0&player_id=0&app_id=58479\"><\/iframe><noscript><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"The MarTech.org Podcast - Episode 3 - Customer identity without third-party cookies\" src=\"https:\/\/player.vimeo.com\/video\/939627952?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\"><\/iframe><\/noscript><\/p>\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&gl=US&ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Mike Pastore\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/mike_pastore_square.jpg.webp?resize=140%2C140&ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/mike_pastore_square.jpg.webp?resize=140%2C140&ssl=1\" alt=\"Mike Pastore\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tMike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/understanding-customer-identity-without-third-party-cookies\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google\u2019s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members.\u00a0 Among the tactics available to help marketers navigate a cookie-less world: A number of marketing channels, including retail media networks, walled gardens and [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7404,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Understanding customer identity without third-party cookies - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/understanding-customer-identity-without-third-party-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding customer identity without third-party cookies - OK Design\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members.\u00a0 Among the tactics available to help marketers navigate a cookie-less world: A number of marketing channels, including retail media networks, walled gardens and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/fr\/understanding-customer-identity-without-third-party-cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-07T13:19:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/04\/MarTech-Podcast-Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/fr\/understanding-customer-identity-without-third-party-cookies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/fr\/understanding-customer-identity-without-third-party-cookies\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"Understanding customer identity without third-party cookies\",\"datePublished\":\"2024-05-07T13:19:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/fr\/understanding-customer-identity-without-third-party-cookies\/\"},\"wordCount\":200,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/fr\/understanding-customer-identity-without-third-party-cookies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/MarTech-Podcast-Cover.jpg?fit=1920%2C1080&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/fr\/understanding-customer-identity-without-third-party-cookies\/\",\"url\":\"https:\/\/okdesign.ca\/fr\/understanding-customer-identity-without-third-party-cookies\/\",\"name\":\"Understanding customer identity without third-party cookies - 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