{"id":7481,"date":"2024-05-07T16:44:46","date_gmt":"2024-05-07T16:44:46","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/"},"modified":"2024-05-07T16:44:46","modified_gmt":"2024-05-07T16:44:46","slug":"11-facebook-trends-that-will-shape-your-strategy-in-2024","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/","title":{"rendered":"11 Facebook Trends That Will Shape Your Strategy in 2024"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Facebook isn\u2019t dead, I promise. Besides being the most popular social media platform in the world, Facebook is still gaining new users, having recently surpassed <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/\">2 billion daily active users<\/a>.<\/p>\n<p>But things change, and there are a LOT of new Facebook trends in 2024. Is AI replacing everyone? Is getting organic reach any easier? What new features should you invest time in?<\/p>\n<p>Keep reading for answers to those Qs and all the top Facebook trends marketers need to know this year.<\/p>\n<div class=\"content-upgrade _bonusVariantContentUpgrade\t\t\t\t\t\tstyle-default\" style=\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/en-gb\/research\/social-trends\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><span style=\"text-decoration: underline;\"><strong>Get our 2024 Social Trends report,<\/strong><\/span> and dig into the juicy data that\u2019ll help you reach your goals in 2024\u2014which is shaping up to be social\u2019s best year yet.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-466849-_vm4rfrazlvnd\"\/>The 11 most important Facebook trends for 2024<\/h2>\n<h3 class=\"wp-block-heading\"><span id=\"1_Facebook_launches_Meta_AI\"><a rel=\"nofollow\" id=\"post-466849-_dxr8ouswwd6a\"\/>1. Facebook launches Meta AI<\/span><\/h3>\n<p>Is Facebook trying to be our \u201ceverything\u201d platform? Meta just <a rel=\"nofollow\" href=\"https:\/\/about.fb.com\/news\/2024\/04\/meta-ai-assistant-built-with-llama-3\/\">launched Meta AI<\/a>, engineered with their custom Meta Llama 3 language model. Available as of April 2024 across the U.S. and 12 other countries, Meta AI can help users find a restaurant nearby, clarify study questions, get sightseeing suggestions for vacation, and even generate images, like in this demo by Mark Zuckerberg:<br \/><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&href=https%3A%2F%2Fwww.facebook.com%2Fzuck%2Fvideos%2F830519638915965%2F&show_text=false&width=380&t=0\" width=\"380\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>Meta AI is built into the Facebook mobile app where the search \u201chourglass\u201d icon used to be. It\u2019s also available across Instagram, WhatsApp, and Facebook Messenger.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-1.jpg?ssl=1\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"326\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-1-620x326.jpg?resize=620%2C326&ssl=1\" alt=\"Facebook Ask Meta AI anything search bar\" class=\"wp-image-466968\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-1-620x326.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-1-310x163.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-1-768x404.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-1-1536x808.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-1.jpg 1920w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>And, you can use Meta AI <a rel=\"nofollow\" href=\"https:\/\/www.meta.ai\">on the web<\/a> in this very ChatGPT-like interface:<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-2-scaled.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"539\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-2-620x539.jpg?resize=620%2C539&ssl=1\" alt=\"Ask Meta AI anything ChatGPT interface\" class=\"wp-image-466963\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-2-620x539.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-2-310x270.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-2-768x668.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-2-1536x1336.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-2-2048x1781.jpg 2048w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.meta.ai\"><em>Meta AI<\/em><\/a><\/p>\n<p>Okay, but why?<\/p>\n<p>Making Meta AI open-source and integrated deeply into Meta\u2019s app suite could have something to do with a comment Mark Zuckerberg made last year about Meta\u2019s investments into AI research: \u201cI think that there\u2019s an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful,\u201d <a rel=\"nofollow\" href=\"https:\/\/www.inc.com\/jason-aten\/4-things-mark-zuckerberg-just-said-about-ai-that-should-concern-you.html\">Zuckerberg said<\/a> in a May 2023 shareholder earnings call.<\/p>\n<p>Whether you love or hate AI, it\u2019s now so mainstream, you\u2019ve got to pay attention as a marketer (and, ideally, a human being too).<\/p>\n<p>Meta AI not available yet in your country or language? Hold tight: Meta promises <a rel=\"nofollow\" href=\"https:\/\/ai.meta.com\/blog\/meta-llama-3\/\">more regions and languages are coming<\/a>.<\/p>\n<p><strong>Take action:<\/strong><\/p>\n<ul>\n<li>Experiment with <a rel=\"nofollow\" href=\"https:\/\/meta.ai\/\">Meta AI<\/a>! Picture how your audience may use it.<\/li>\n<li>Currently, image generation is available in the <a rel=\"nofollow\" href=\"https:\/\/about.fb.com\/news\/2024\/04\/meta-ai-assistant-built-with-llama-3\/\">U.S. only<\/a>, but expect this to expand soon. See how you can use Meta AI, along with your other <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/ai-powered-content-creation\/\">AI tools<\/a>, to help create content faster.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"2_Its_easier_than_ever_to_run_Facebook_Ads\"><a rel=\"nofollow\" id=\"post-466849-_j5sgkxhpuhd1\"\/>2. It\u2019s easier than ever to run Facebook Ads<\/span><\/h3>\n<p>Facebook ads are second only to Google in terms of market share and revenue, making up <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/290629\/digital-ad-revenue-share-of-major-ad-selling-companies-worldwide\/\">18% of global digital advertising revenues<\/a>. The majority of both B2B and B2C marketers also rank Facebook as the social platform with the <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1284484\/social-media-platforms-highest-return-on-investment\/\">highest ROI<\/a>.<\/p>\n<p>With the launch of Facebook Advantage+ ad campaigns (more on that in a bit) and simplified objectives, it\u2019s easier than ever to get started with Facebook ads. Meta used to offer 11 different ad objectives and as of January 2024, has streamlined them into <a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/business\/help\/325793898950394\">six ad objectives<\/a>:<\/p>\n<ul>\n<li>Awareness<\/li>\n<li>Traffic<\/li>\n<li>Engagement<\/li>\n<li>Leads<\/li>\n<li>App Promotion<\/li>\n<li>Sales<\/li>\n<\/ul>\n<p>This update doesn\u2019t remove any potential reach from before, it just consolidates several overlapping objectives together and allows Facebook\u2019s AI ad targeting to function better.<\/p>\n<p>Despite a common opinion that \u201cFacebook is dead for brands,\u201d it\u2019s far from it. While Pinterest and X (Twitter) have seen an 11% and 7% reduction respectively in the number of brands on their platforms, Facebook has only <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/en-gb\/research\/social-trends\">declined by 1%<\/a>\u2026 In other words, holding steady.<\/p>\n<p>In contrast, brands on TikTok have jumped 16%. Why does this matter for ads? Because with so many more brands jumping over to TikTok, it\u2019s even harder to capture your audience and stand out over there.<\/p>\n<p>With <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-ads-cost\/\">Facebook ads\u2019 proven ROI<\/a> track record, you get the best of both worlds: no increased competition on the world\u2019s largest social platform. Meaning a higher chance of reaching your target audience.<\/p>\n<p><strong>Take action:<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"3_AI-powered_Facebook_Ad_targeting_brings_big_savings\"><a rel=\"nofollow\" id=\"post-466849-_okn5xn35mikf\"\/>3. AI-powered Facebook Ad targeting brings big savings<\/span><\/h3>\n<p>Facebook now offers AI-enhanced ad targeting, known as Advantage+ campaigns. Besides being simple to set up for Facebook ads beginners, Advantage+ also offers substantial <a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/business\/ads\/performance-marketing\">cost savings<\/a> for veteran users, like:<\/p>\n<ul>\n<li>Lowering cost per purchase as much as 68%<\/li>\n<li>An average 17% decrease in cost per conversion<\/li>\n<li>An average 26% decrease in cost per acquisition<\/li>\n<\/ul>\n<p>Mark Zuckerberg <a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/zuck\/posts\/pfbid02Sp4tgpGBLWWxEEumzSTj2TUoBhc3X1zpxCgT7j7R1bpGQx1Cy7NoQ2EUXeFu23iHl\">recently said<\/a>, \u201cMoving forward, a major goal will be building the most popular and most advanced AI products and services.\u201d<\/p>\n<p>He continued, \u201cIf we succeed, everyone who uses our services will have a world-class AI assistant to help get things done, every creator will have an AI that their community can engage with, every business will have an AI that their customers can interact with to buy goods and get support, and every developer will have a state-of-the-art open source model to build with.\u201d<\/p>\n<p>Seeing as how 78% of marketers say having the right tools to execute their strategies is their top challenge, Zuckerberg could be onto something.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-3.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"345\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-3-620x345.jpg?resize=620%2C345&ssl=1\" alt=\"Biggest pain points for digital advertising in 2024 bar graph\" class=\"wp-image-466958\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-3-620x345.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-3-310x172.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-3-768x427.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-3-1536x854.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-3.jpg 1640w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.marketingcharts.com\/advertising-trends-231907\"><em>MarketingCharts<\/em><\/a><\/p>\n<p>To try an Advantage+ campaign, create a new ad in Meta Ads Manager by choosing one of the six objectives mentioned above, then continue with the recommended settings option.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-12.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-12-620x465.jpg?resize=620%2C465&ssl=1\" alt=\"Choose a campaign set up select recommended settings\" class=\"wp-image-466913\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-12-620x465.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-12-310x233.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-12-768x576.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-12.jpg 1232w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>You\u2019ll still have the option to tweak things if you like, or keep it simple and let Facebook\u2019s AI wizardry optimize your ad performance.<\/p>\n<p><strong>Take action:<\/strong><\/p>\n<ul>\n<li>New to Facebook ads? Experiment with a few Advantage+ campaigns and let AI do the heavy lifting to find your people.<\/li>\n<li>Unsure whether to try Reels ads, carousel ads, standard image ads? Grab all the <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-ad-sizes\/\">Facebook ad sizes<\/a> you need to know. Try out at least a few placements for a well-rounded campaign.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"4_The_Metaverse_is_taking_off\"><a rel=\"nofollow\" id=\"post-466849-_iggyw762jxzi\"\/>4. The Metaverse is taking off?<\/span><\/h3>\n<p>Meta continues to invest in their Meta Quest family of products aimed at making <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/metaverse\/\">the metaverse<\/a> \u2014 A.K.A. adding augmented and artificial reality components into the real world \u2014\u00a0a reality. Meta recently announced the launch of <a rel=\"nofollow\" href=\"https:\/\/about.fb.com\/news\/2024\/04\/introducing-our-open-mixed-reality-ecosystem\/\">Meta Horizon OS<\/a> open-source, an operating system developers can build mixed reality apps on.<\/p>\n<p>In other words, opening up development to third parties for the first time.<\/p>\n<p>Meta views the <a rel=\"nofollow\" href=\"https:\/\/about.fb.com\/news\/2024\/04\/introducing-our-open-mixed-reality-ecosystem\/\">metaverse<\/a> as a place where, \u201c[\u2026] people\u2019s identities, avatars, social graphs and friend groups can move with them across virtual spaces, and developers can integrate these social features into their apps.\u201d<\/p>\n<p>Most people aren\u2019t meeting up with friends in mixed reality spaces\u2026 yet. But Metavenvisions this for the future: \u201cBecause this social layer is made to bridge multiple platforms, people can spend time together in virtual spaces that exist across mixed reality, mobile and desktop devices.\u201d<\/p>\n<p>Sounds futuristic, but these types of interactions are already commonplace in gaming, which is more popular than ever with Gen Z. <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/202839\/time-spent-playing-games-by-social-gamers-in-the-us\/\">33% of Gen Z<\/a> spends between 6 and 15 hours per week gaming, and 8% spend more than 20 hours gaming per week.<\/p>\n<p>Will Gen Z make hanging out in the metaverse cool? Time will tell.<\/p>\n<p><strong>Take action:<\/strong><\/p>\n<ul>\n<li>While you may not be planning to build a metaverse app, consider how this gradual move to blending virtual and \u201creal\u201d reality together could impact your marketing, or lead to partnerships with mixed reality developers.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"5_Facebook_Marketplace_is_the_new_default\"><a rel=\"nofollow\" id=\"post-466849-_1lng5et8zut\"\/>5. Facebook Marketplace is the new default<\/span><\/h3>\n<p>\u201890s kids, remember when looking for a used car or video game always meant Craigslist? These days, Facebook Marketplace has taken over as the default local buy-and-sell source with <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1271820\/second-hand-online-platforms-united-states\/\">55% of Americans<\/a> and about <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1336384\/facebook-marketplace-instagram-shopping-users-region\/\">one in three<\/a> people around the world using it.<\/p>\n<p>So what does that mean for your business? It\u2019s not just for selling an old toaster anymore.<\/p>\n<p>For one, it\u2019s free to list products on Facebook Marketplace.<\/p>\n<p>For another, you can use <a rel=\"nofollow\" href=\"https:\/\/business.facebook.com\/commerce\">Facebook Commerce<\/a> to automatically upload your product catalog and <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-marketplace\/\">show products across Marketplace<\/a>.<\/p>\n<p>Plus, use your Facebook Business Page to <a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/business\/help\/1648521258544455?id=150605362430228\">run ads on Marketplace<\/a> too, either for your local business, or sell products and services from anywhere.<\/p>\n<p><strong>Take action:<\/strong><\/p>\n<ul>\n<li>Since Marketplace is specially powerful for local businesses, try listing your products or services on Marketplace, or running ads.<\/li>\n<li>If you sell online, connect your e-commerce platform with Facebook Commerce to enable easy listing creation in Marketplace.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"6_Text_posts_get_big_engagement\"><a rel=\"nofollow\" id=\"post-466849-_efa3o9zfcumv\"\/>6. Text posts get big engagement<\/span><\/h3>\n<p>A Facebook text post with <a rel=\"nofollow\" href=\"https:\/\/www.milkkarten.net\/p\/dont-sleep-on-facebook\">270,000 organic reach<\/a>? In this decade?!<\/p>\n<p>It\u2019s true. While X (Twitter) may still be the most popular platform for text-only content with approximately <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-trends\/#1_Text-only_posts_are_the_sleeper_hit_of_the_year_and_X_remains_on_top\">540 million users<\/a>, Facebook pulls in some pretty hot engagement stats.<\/p>\n<p>The best text posts are engaging for one of two main reasons:<\/p>\n<ol>\n<li>They\u2019re entertaining<\/li>\n<li>They\u2019re educational<\/li>\n<\/ol>\n<p>That doesn\u2019t mean make every other post a joke or a lecture, but it does mean each text post needs to <strong>offer value<\/strong> and <strong>invite engagement<\/strong>. Being entertaining or educational are the two most popular ways to achieve that.<\/p>\n<p>Need help repurposing content to be more entertaining or educational, or just want to create content in a fraction of the time? <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/en-gb\/platform\/owly-writer-ai\">OwlyWriter AI<\/a> can generate content ideas and captions in seconds, factoring in over 14 years of Hootsuite\u2019s proprietary social media expertise.<\/p>\n<p>Check out how OwlyWriter AI can boost your text post game in less than 60 seconds:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"How to use OwlyWriter AI, our new social media AI tool, to save 16 hours a month\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DVEHWh1XqE0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<p><strong>Take action:<\/strong><\/p>\n<ul>\n<li>Try repurposing your top text posts on X (Twitter) or LinkedIn as Facebook text posts.<\/li>\n<li>Or, dress up those text posts for visual platforms by adding them into simple graphic templates for Instagram\/other platforms.<\/li>\n<li>Run an experiment! Test text posts vs. graphic vs. video posts and see which gets the most engagement on your Facebook Page.<\/li>\n<\/ul>\n<div class=\"content-upgrade _bonusVariantContentUpgrade\t\t\t\t\t\tstyle-default\t\t\t\t\t\thas-image\" style=\"\t\t\t\t\tbackground-color: #012b3a;\t\t\t\t\tcolor: #ffffff;\t\t\t\t\t\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/OwlyWriter-AI-blog-CTA-box.png?ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;color:#ffffff;\"><br \/>\n\t\t\t\t\t\t\t\t\t\tCraft perfect posts in seconds\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;OwlyWriter AI instantly generates captions and content ideas for every social media network. It's seriously easy.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4995,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14281427},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">OwlyWriter AI instantly generates captions and content ideas for every social media network. It\u2019s seriously easy.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Start free 30-day trial\" target=\"_blank\">Start free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"wp-block-heading\"><span id=\"7_Facebook_is_the_most_popular_social_platform_to_find_local_businesses\"><a rel=\"nofollow\" id=\"post-466849-_5wp8x642x1zw\"\/>7. Facebook is the most popular social platform to find local businesses<\/span><\/h3>\n<p>We all check out Google Maps to find businesses near us, right? Does it surprise you that just as many people use Facebook for the same thing? Yep, 51% of people use Google Maps and <a rel=\"nofollow\" href=\"https:\/\/www.marketingcharts.com\/cross-media-and-traditional\/local-and-small-biz-232363\">49% use Facebook<\/a> regularly to find local businesses.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-4.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"345\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-4-620x345.jpg?resize=620%2C345&ssl=1\" alt=\"US Consumers Local Business Information Sources graph\" class=\"wp-image-466953\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-4-620x345.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-4-310x172.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-4-768x427.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-4-1536x854.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-4.jpg 1640w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.marketingcharts.com\/cross-media-and-traditional\/local-and-small-biz-232363\"><em>MarketingCharts<\/em><\/a><\/p>\n<p>Besides people organically finding your Facebook Business Page in search results, Facebook offers several <a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/business\/m\/small-business\/am-advertiser-success-center\/increase-store-traffic\">ad formats tailored to local businesses<\/a>, including event promotion and ads designed to get people in-store.<\/p>\n<p>To start promoting your business with Facebook ads, click <strong>Advertise<\/strong> at the top of your Facebook Page (or login to <a rel=\"nofollow\" href=\"https:\/\/business.facebook.com\">Meta Business Suite<\/a>) and start a new ad campaign.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-6-scaled.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"175\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-6-620x175.jpg?resize=620%2C175&ssl=1\" alt=\"advertise button top right of Facebook page\" class=\"wp-image-466943\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-6-620x175.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-6-310x88.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-6-768x217.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-6-1536x435.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-6-2048x580.jpg 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>Choose <strong>Promote your business locally<\/strong> as your goal. (Psst: if you don\u2019t see this option, make sure you\u2019ve added your street address to your Facebook Page.)<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-5.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"350\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-5-620x350.jpg?resize=620%2C350&ssl=1\" alt=\"Select promote your business locally\" class=\"wp-image-466948\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-5-620x350.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-5-310x175.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-5-768x434.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-5.jpg 1050w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.facebookblueprint.com\/student\/activity\/212723?ref=cms_redirect#\/page\/5fc6e1984a46d349e9dfebf1\"><em>Facebook<\/em><\/a><\/p>\n<p>Follow the prompts to set up ads targeting your local community.<\/p>\n<p><strong>Take action:<\/strong><\/p>\n<ul>\n<li>Ensure you\u2019ve added your street address to your Facebook Business Page to access local promotional tools, like ads.<\/li>\n<li>New to Facebook ads or marketing your business? No sweat, become a pro in no time with our (very) <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-marketing-tips\/\">complete guide to Facebook marketing<\/a>.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"8_Facebook_has_the_most_reach_after_YouTube\"><a rel=\"nofollow\" id=\"post-466849-_kglqq01fij5f\"\/>8. Facebook has the most reach after YouTube<\/span><\/h3>\n<p>Over <a rel=\"nofollow\" href=\"https:\/\/www.pewresearch.org\/internet\/2024\/01\/31\/americans-social-media-use\/\">two-thirds of U.S. adults<\/a> (68%) use Facebook, which is second in quantity only to YouTube at 83%. Interestingly, Facebook also has the second-broadest coverage among all demographic groups, including age range, income, urban vs. rural location, and more.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-7.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"729\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-7-620x729.jpg?resize=620%2C729&ssl=1\" alt=\"How use of online platforms such as Facebook Instagram or TikTok differs among some US demographic groups\" class=\"wp-image-466938\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-7-620x729.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-7-310x364.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-7-768x903.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-7-1307x1536.jpg 1307w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-7.jpg 1321w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.pewresearch.org\/internet\/2024\/01\/31\/americans-social-media-use\/\"><em>Pew Research<\/em><\/a><\/p>\n<p>Long story short: pretty much everyone uses Facebook, and unlike on YouTube, you can post other content besides video to grow your following. Video is great, and so is YouTube, but the versatility of content formats on Facebook combined with its massive reach makes it a no brainer for brands\u2026 even in 2024.<\/p>\n<p><strong>Take action:<\/strong><\/p>\n<ul>\n<li>Depending on the demographics of your audience, Facebook may be one of your main social media platforms or more of a \u201csupporting role\u201d social platform. Ensure you understand which it is by <a rel=\"nofollow\" href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/6442420135707-Measure-social-media-success#measure-audience-engagement-with-your-brand-0-1\">reviewing your analytics<\/a>.<\/li>\n<li>If you\u2019re looking to boost your video content, check out our top tips for making <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-video-tips\/\">winning social media videos<\/a> right now.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"9_Facebook_remains_the_most_popular_social_commerce_platform\"><a rel=\"nofollow\" id=\"post-466849-_ndzjnfjkh7q0\"\/>9. Facebook remains the most popular social commerce platform<\/span><\/h3>\n<p>Facebook took the top spot in a recent survey of over 30,000 consumers to ask which social platform they were most likely to make a purchase on. <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1275110\/preferred-social-commerce-platforms-worldwide\/\">27% of respondents<\/a> said Facebook.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1455258\/popular-social-media-platforms-shopping-worldwide-generations\/\">Other studies<\/a> have shown rivals TikTok and Instagram nudging ahead by a few percentage points, but whichever source you trust most, the fact remains Facebook is in the top three of social commerce giants.<\/p>\n<p>Social commerce popularity continues to rise, with <a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/insights\/social-commerce-brand-trends-marketing-strategies\/#:~:text=US%20retail%20social%20commerce%20sales,of%20all%20social%20media%20users.\">$67 billion<\/a> in sales in 2023 and that\u2019s expected to surpass $100 billion in 2025.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-8.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"788\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-8-620x788.jpg?resize=620%2C788&ssl=1\" alt=\"Social commerce sales are primarily driven by increasing spend per buyer\" class=\"wp-image-466933\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-8-620x788.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-8-310x394.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-8-768x976.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-8.jpg 940w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/insights\/social-commerce-brand-trends-marketing-strategies\/#:~:text=US%20retail%20social%20commerce%20sales,of%20all%20social%20media%20users.\"><em>eMarketer<\/em><\/a><\/p>\n<p>Previously, Facebook Shops drove much of this impact although <a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/business\/help\/623552069600842\">changes to Shops<\/a> in 2023 have switched the focus from storefronts to other features, like product tagging, shoppable ads, and Facebook Marketplace.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-9.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1146\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-9-620x1146.jpg?resize=620%2C1146&ssl=1\" alt=\"Sephora at home peel product sponsored ad\" class=\"wp-image-466928\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-9-620x1146.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-9-310x573.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-9-768x1419.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-9-831x1536.jpg 831w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-9-1108x2048.jpg 1108w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-9.jpg 1179w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/share\/v\/LqFmGs5mprZjHjTw\/?mibextid=WC7FNe\"><em>Sephora on Facebook<\/em><\/a><\/p>\n<p><strong>Take action:<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"10_Video_continues_to_dominate_social_media_including_Facebook\"><a rel=\"nofollow\" id=\"post-466849-_prj7pl1zarwo\"\/>10. Video continues to dominate social media, including Facebook<\/span><\/h3>\n<p>According to Mark Zuckerberg, watching videos <a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/4\/videos\/395876479974945\/\">\u201cmakes up more than half of what people do on Facebook.\u201d<\/a> In April 2024, Facebook unveiled their <a rel=\"nofollow\" href=\"https:\/\/about.fb.com\/news\/2024\/04\/exploring-videos-on-facebook-just-got-easier\/\">new video player<\/a> which combines short-form video (like Reels), longform video, and livestreams in the same place and supports swiping back and forth to navigate videos.<\/p>\n<p>It\u2019s an easy to use, intuitive, full-screen experience. Personally, I like the slider which allows you to skip back and forward anywhere within the video, instead of having to watch the whole thing again.<\/p>\n<p>The Video tab in the Facebook app looks mostly unchanged from the normal feed, but the new video player opens when you tap a video. Instead of having to exit that video to see another, you can now swipe back and forward within the player.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-11.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1344\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-11-620x1344.jpg?resize=620%2C1344&ssl=1\" alt=\"Facebook video example in Reel format\" class=\"wp-image-466918\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-11-620x1344.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-11-310x672.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-11-768x1665.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-11-709x1536.jpg 709w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-11-945x2048.jpg 945w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-11.jpg 1179w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><strong>Take action:<\/strong><\/p>\n<ul>\n<li>If you\u2019re not already posting video on Facebook, let this be your sign to start now. Video is only going to continue to grow on many social platforms, including Facebook.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"11_Meta_verification_comes_to_brands_in_2024\"><a rel=\"nofollow\" id=\"post-466849-_7npg57wsikg8\"\/>11. Meta verification comes to brands in 2024<\/span><\/h3>\n<p>Facebook and Instagram have offered those blue checks to creator accounts and individuals for awhile, but <a rel=\"nofollow\" href=\"https:\/\/about.fb.com\/news\/2023\/09\/meta-verified-for-businesses\/\">Meta verification has finally come for businesses<\/a> in 2024! Currently, businesses meeting eligibility criteria in select countries can <a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/business\/tools\/meta-verified-for-business?entry_point=meta_site\">subscribe to Meta Verified<\/a> and get that coveted blue check for $27.99 USD per month.<\/p>\n<p>Becoming verified can help instil trust with your customers, help people find you on social media, and mitigate any potential negative brand impact of people trying to impersonate you.<\/p>\n<p>While yet another subscription cost may not be the vibe right now, we say it\u2019s worth it to protect your brand integrity and reassure your customers that you\u2019re the real deal.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-10.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"246\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-10-620x246.jpg?resize=620%2C246&ssl=1\" alt=\"Hootsuite Meta verification blue check\" class=\"wp-image-466923\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-10-620x246.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-10-310x123.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-10-768x304.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/facebook-trends-10.jpg 1000w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><strong>Take action:<\/strong><\/p>\n<p><strong>Make managing your Facebook Page (and your accounts on all other social platforms) way easier with Hootsuite. Schedule content, reply to comments and DMs, manage and create ads, get detailed analytics, and much more from one user-friendly dashboard.<\/strong><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"> --><\/p>\n<p><strong>Grow your Facebook presence faster\u00a0with Hootsuite<\/strong>. Schedule all your social posts and track their performance in one dashboard.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/facebook-trends\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook isn\u2019t dead, I promise. Besides being the most popular social media platform in the world, Facebook is still gaining new users, having recently surpassed 2 billion daily active users. But things change, and there are a LOT of new Facebook trends in 2024. Is AI replacing everyone? Is getting organic reach any easier? What [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7482,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>11 Facebook Trends That Will Shape Your Strategy in 2024 - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Facebook Trends That Will Shape Your Strategy in 2024 - OK Design\" \/>\n<meta property=\"og:description\" content=\"Facebook isn\u2019t dead, I promise. Besides being the most popular social media platform in the world, Facebook is still gaining new users, having recently surpassed 2 billion daily active users. But things change, and there are a LOT of new Facebook trends in 2024. Is AI replacing everyone? Is getting organic reach any easier? What [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/fr\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-07T16:44:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Facebook-trends.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"11 Facebook Trends That Will Shape Your Strategy in 2024\",\"datePublished\":\"2024-05-07T16:44:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/\"},\"wordCount\":2400,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Facebook-trends.png?fit=1080%2C1080&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/\",\"url\":\"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/\",\"name\":\"11 Facebook Trends That Will Shape Your Strategy in 2024 - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Facebook-trends.png?fit=1080%2C1080&ssl=1\",\"datePublished\":\"2024-05-07T16:44:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Facebook-trends.png?fit=1080%2C1080&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Facebook-trends.png?fit=1080%2C1080&ssl=1\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"11 Facebook Trends That Will Shape Your Strategy in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/fr\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"11 Facebook Trends That Will Shape Your Strategy in 2024 - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/fr\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/","og_locale":"fr_CA","og_type":"article","og_title":"11 Facebook Trends That Will Shape Your Strategy in 2024 - OK Design","og_description":"Facebook isn\u2019t dead, I promise. Besides being the most popular social media platform in the world, Facebook is still gaining new users, having recently surpassed 2 billion daily active users. But things change, and there are a LOT of new Facebook trends in 2024. Is AI replacing everyone? Is getting organic reach any easier? What [&hellip;]","og_url":"https:\/\/okdesign.ca\/fr\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-05-07T16:44:46+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Facebook-trends.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"OK Design","Estimation du temps de lecture":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"11 Facebook Trends That Will Shape Your Strategy in 2024","datePublished":"2024-05-07T16:44:46+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/"},"wordCount":2400,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Facebook-trends.png?fit=1080%2C1080&ssl=1","articleSection":["Agency"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/","url":"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/","name":"11 Facebook Trends That Will Shape Your Strategy in 2024 - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Facebook-trends.png?fit=1080%2C1080&ssl=1","datePublished":"2024-05-07T16:44:46+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Facebook-trends.png?fit=1080%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Facebook-trends.png?fit=1080%2C1080&ssl=1","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/11-facebook-trends-that-will-shape-your-strategy-in-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"11 Facebook Trends That Will Shape Your Strategy in 2024"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/fr\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Facebook-trends.png?fit=1080%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/7481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/comments?post=7481"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/7481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media\/7482"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media?parent=7481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/categories?post=7481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/tags?post=7481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}