{"id":7549,"date":"2024-05-13T05:15:30","date_gmt":"2024-05-13T05:15:30","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/"},"modified":"2024-05-13T05:15:30","modified_gmt":"2024-05-13T05:15:30","slug":"mcdonalds-digital-marketing-strategy-ups-customer-engagement","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/","title":{"rendered":"McDonald&#8217;s Digital Marketing Strategy Ups Customer Engagement"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"cg_post_content\" wp_automatic_readability=\"111.915807148\">\n<p><?xml encoding=\"utf-8\" ????><\/p>\n<p>Fast food chain behemoth, McDonald\u2019s has announced substantial investment in digital marketing. The US chain is poised to channel hundreds of millions into enhancing its digital marketing capabilities.<\/p>\n<p>This move is set to overhaul the way McDonald\u2019s interacts with its customers, leveraging cutting-edge technology to <a rel=\"nofollow\" href=\"https:\/\/www.clickz.com\/how-brands-are-crafting-personalized-narratives-with-ai\/269569\/\">personalize<\/a> the dining experience.<\/p>\n<p>With a focus on innovation and customer engagement, McDonald\u2019s is shifting its marketing strategy to meet the evolving demands of the digital age, ensuring its brand remains at the forefront of the industry.<\/p>\n<p>\t\t\t\t\t<!-- Rezonence Block --><\/p>\n<p><!-- Rezonence Block End -->\t\t\t\t\t<\/p>\n<h2>The Strategic Shift in Marketing Spend<\/h2>\n<p>McDonald\u2019s is recalibrating its marketing expenditure, transitioning from traditional mass media to a more digital-centric approach. This pivot is not merely a change in channel preference but a strategic reallocation of funds designed to yield a higher return on investment.<\/p>\n<p>The company\u2019s decision to cut back on areas of marketing that offer lower returns is a calculated move to enhance efficiency and effectiveness. By collaborating with franchisees, McDonald\u2019s aims to identify the optimal areas for investment, ensuring that every marketing dollar is spent where it will have the most significant impact<\/p>\n<p>At the heart of McDonald\u2019s digital transformation is the enhancement of the customer experience. The investment will fuel the development of new ordering channels, such as web-based ordering systems that do not require app downloads, thereby broadening accessibility. Personalization is also a key focus, with plans to refine order recommendations and innovate loyalty programs.<\/p>\n<p>The aim is to create a seamless and tailored experience for each customer, increasing the ways<a rel=\"nofollow\" href=\"https:\/\/www.clickz.com\/the-evolution-and-impact-of-customer-loyalty-programs\/269489\/\"> loyalty points<\/a> can be utilized. By integrating these digital advancements, McDonald\u2019s is set to offer a more intuitive and engaging customer journey.<\/p>\n<p>This commitment to digital innovation is expected to keep McDonald\u2019s at the vanguard of the fast-food industry, ensuring that it not only meets but exceeds the expectations of a consumer base that increasingly values convenience and personalization.<\/p>\n<h2>Impact on Franchisees and Financial Projections<\/h2>\n<p>The digital marketing fund, set to be introduced by McDonald\u2019s, will be financed by franchisees through a reallocation of their existing marketing contributions. Starting in 2025, franchisees are expected to contribute 1.2% of their digital sales to this fund.<\/p>\n<p>This new model is projected to enhance the typical store\u2019s cash flow by approximately $2,600 annually. The redirection of funds from less profitable marketing avenues to digital strategies is anticipated to not only streamline marketing efforts but also bolster the bottom line for franchisees.<\/p>\n<p>McDonald\u2019s has assured that these changes will be made in close consultation with franchisee leadership, ensuring that the transition aligns with the interests of all stakeholders. This collaborative approach is intended to integrate digital marketing costs effectively into the overall budget, supporting McDonald\u2019s ambitious plans for 2025 and beyond.<\/p>\n<h2>Future of McDonald\u2019s Digital Engagement and Sales Growth<\/h2>\n<p>McDonald\u2019s is setting the stage for a future where digital engagement is a cornerstone of its growth strategy. With a robust<a rel=\"nofollow\" href=\"https:\/\/www.clickz.com\/the-evolution-and-impact-of-customer-loyalty-programs\/269489\/\"> loyalty program<\/a> already boasting 150 million active global users, the company is poised to further capitalize on this digital momentum.<\/p>\n<p>The focus on personalized experiences and innovative loyalty options is expected to drive increased frequency of visits and higher customer spend. By leveraging data insights from loyalty members, McDonald\u2019s can deliver targeted communications that resonate with individual preferences, fostering a deeper connection with the brand.<\/p>\n<p>The anticipated expansion of digital sales channels and the integration of new technologies are projected to significantly contribute to McDonald\u2019s sales growth, reinforcing the brand\u2019s market leadership. This digital-first approach is not just a response to current trends but a forward-looking vision that positions McDonald\u2019s to thrive in a rapidly evolving consumer landscape.<\/p>\n<p>\t<!-- Rezonence Block --><\/p>\n<p><!-- Rezonence Block End --><\/p>\n<div id=\"subscription-form-section\">\n<h2>Subscribe to get your daily business insights<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.clickz.com\/mcdonalds-digital-marketing-strategy\/269639\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Fast food chain behemoth, McDonald\u2019s has announced substantial investment in digital marketing. The US chain is poised to channel hundreds of millions into enhancing its digital marketing capabilities. This move is set to overhaul the way McDonald\u2019s interacts with its customers, leveraging cutting-edge technology to personalize the dining experience. With a focus on innovation and [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7550,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>McDonald&#039;s Digital Marketing Strategy Ups Customer Engagement - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s Digital Marketing Strategy Ups Customer Engagement - OK Design\" \/>\n<meta property=\"og:description\" content=\"Fast food chain behemoth, McDonald\u2019s has announced substantial investment in digital marketing. The US chain is poised to channel hundreds of millions into enhancing its digital marketing capabilities. This move is set to overhaul the way McDonald\u2019s interacts with its customers, leveraging cutting-edge technology to personalize the dining experience. With a focus on innovation and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/fr\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-13T05:15:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/iStock-1440781943-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"McDonald&#8217;s Digital Marketing Strategy Ups Customer Engagement\",\"datePublished\":\"2024-05-13T05:15:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/\"},\"wordCount\":626,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/iStock-1440781943-scaled.jpg?fit=2560%2C1707&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/\",\"url\":\"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/\",\"name\":\"McDonald's Digital Marketing Strategy Ups Customer Engagement - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/iStock-1440781943-scaled.jpg?fit=2560%2C1707&ssl=1\",\"datePublished\":\"2024-05-13T05:15:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/iStock-1440781943-scaled.jpg?fit=2560%2C1707&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/iStock-1440781943-scaled.jpg?fit=2560%2C1707&ssl=1\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"McDonald&#8217;s Digital Marketing Strategy Ups Customer Engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/fr\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"McDonald's Digital Marketing Strategy Ups Customer Engagement - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/fr\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/","og_locale":"fr_CA","og_type":"article","og_title":"McDonald's Digital Marketing Strategy Ups Customer Engagement - OK Design","og_description":"Fast food chain behemoth, McDonald\u2019s has announced substantial investment in digital marketing. The US chain is poised to channel hundreds of millions into enhancing its digital marketing capabilities. This move is set to overhaul the way McDonald\u2019s interacts with its customers, leveraging cutting-edge technology to personalize the dining experience. With a focus on innovation and [&hellip;]","og_url":"https:\/\/okdesign.ca\/fr\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-05-13T05:15:30+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/iStock-1440781943-scaled.jpg","type":"image\/jpeg"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"OK Design","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"McDonald&#8217;s Digital Marketing Strategy Ups Customer Engagement","datePublished":"2024-05-13T05:15:30+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/"},"wordCount":626,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/iStock-1440781943-scaled.jpg?fit=2560%2C1707&ssl=1","articleSection":["Agency"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/","url":"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/","name":"McDonald's Digital Marketing Strategy Ups Customer Engagement - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/iStock-1440781943-scaled.jpg?fit=2560%2C1707&ssl=1","datePublished":"2024-05-13T05:15:30+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/iStock-1440781943-scaled.jpg?fit=2560%2C1707&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/iStock-1440781943-scaled.jpg?fit=2560%2C1707&ssl=1","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/mcdonalds-digital-marketing-strategy-ups-customer-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"McDonald&#8217;s Digital Marketing Strategy Ups Customer Engagement"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/fr\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/iStock-1440781943-scaled.jpg?fit=2560%2C1707&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/7549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/comments?post=7549"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/7549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media\/7550"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media?parent=7549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/categories?post=7549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/tags?post=7549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}