{"id":7688,"date":"2024-05-23T16:30:54","date_gmt":"2024-05-23T16:30:54","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/canva-introduces-canva-enterprise-work-kits-and-adtech-apps\/"},"modified":"2024-05-23T16:30:54","modified_gmt":"2024-05-23T16:30:54","slug":"canva-introduces-canva-enterprise-work-kits-and-adtech-apps","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/canva-introduces-canva-enterprise-work-kits-and-adtech-apps\/","title":{"rendered":"Canva introduces Canva Enterprise, Work Kits and adtech apps"},"content":{"rendered":"


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Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech apps and new AI capabilities.<\/p>\n

The announcements came at the company\u2019s first international Canva Create event, held in Los Angeles.<\/p>\n

The tools are part of a dedicated effort to serve teams across large organizations, helping them produce visual assets and simplifying creative work. Within the last two years, the company introduced Visual Suite and launched multiple B2B campaigns<\/a> to support its AI-powered Magic Studio suite.<\/p>\n

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Canva boasts 185 million monthly active users and is used by teams in 95% of Fortune 500 companies.<\/p>\n

Canva Enterprise.<\/strong> Canva Enterprise is a subscription offering for large businesses that comes with sophisticated admin controls and security, ensuring assets remain on-brand.<\/p>\n

The admin controls allow leaders to manage which teams and individuals have access to visual elements and templates in the Canva library, as well as how those assets are shared externally.<\/p>\n

Enterprise-level security in Canva Enterprise includes Canva Shield, a collection of trust and safety tools that includes, in some cases, indemnification for AI-generated content.<\/p>\n

Subscriptions are priced according to the size of the organization. Enterprise customers can increase seats with scalable cloud storage and create multiple teams, each with their own controls.<\/p>\n

\u201cEach department uses an array of tools, creating complexity for admins managing control and access across an organization,\u201d Canva\u2019s head of product Rob Kawalsky told MarTech. \u201cCanva Enterprise is a way for large organizations to bring together all of these capabilities and centralize all of the different teams they have using Canva, with more control.\u201d<\/p>\n

Brand management.<\/strong> Kawalsky explained: \u201cManaging brand IP and creating a clear visual identity is essential, and we wanted to make it easy for organizations to set design approval requirements, or limit teams to only use content that\u2019s ready for commercial use. Canva Shield is Canva\u2019s robust approach to safety and privacy for all customers and it\u2019s an important part of our Canva Enterprise offering, too. For additional peace of mind when designing using our AI-powered Magic Studio products, we also provide indemnification to eligible enterprise customers at no additional cost.\u201d<\/p>\n

\"Marketing\"Marketing
Canva marketing Work Kit. Image: Canva.<\/figcaption><\/figure>\n

Work Kits.<\/strong> Canva Work Kits bring together tools, templates and instructions tailored to specific teams in an organization. The kits place all of these resources on a single page. Currently the company has Work Kits available for marketing, HR, sales and creative teams, with more kits in the works for additional teams.<\/p>\n

Within the Work Kit for marketing and creative teams, users can set up and access a brand kit (brand colors, logos and layouts) with brand management tools. Templates and instructions allow team members to create campaign briefs, social media posts and post-campaign reports. They can also find apps in the Work Kit and access workflow integrations that currently include Monday, Asana, Frontify and with work management tools.<\/p>\n

\u201cSince we introduced the Visual Suite in 2022, we\u2019ve observed new ways teams are using Canva, from HR to finance to sales,\u201d said Kawalsky. \u201cWe wanted to make it easy for people in all professions to see and access the full power of Canva, in a way that\u2019s tailored to their most common tasks and needs.\u201d<\/p>\n

\"AI\"AI
AI-powered Photo Editor in Canva. Image: Canva.<\/figcaption><\/figure>\n

AI updates.<\/strong> Since launching in October 2023, Canva\u2019s Magic Studio has been used 6.5 billion times, according to the company.<\/p>\n

New tools and updates to Visual Suite and Magic Studio AI products include:<\/p>\n