{"id":7717,"date":"2024-05-28T15:07:57","date_gmt":"2024-05-28T15:07:57","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/take-the-2024-martech-replacement-survey\/"},"modified":"2024-05-28T15:07:57","modified_gmt":"2024-05-28T15:07:57","slug":"take-the-2024-martech-replacement-survey","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/take-the-2024-martech-replacement-survey\/","title":{"rendered":"Take the 2024 MarTech Replacement Survey"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>We\u2019ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/14106-martech-tools-reveal-3-trends-you-should-master\/\" target=\"_blank\">more than 14,000 new applications<\/a> in 2024, 77% of the 3,068 new tools introduced this year are based on genAI.<\/p>\n<p>Every year, the annual MarTech Replacement Survey asks members of the community about the martech solutions they replaced in the past 12 months.<\/p>\n<p>In the past several years, the survey identified a number of interesting trends:<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<ul>\n<li>Marketing automation platforms are the most-replaced martech application for three years running as we launch the 2024 survey.<\/li>\n<li>A growing number of replacements (more than one-third in 2023) are aimed at improving the customer experience.<\/li>\n<li>Commercial applications continue to replace homegrown solutions.\u00a0<\/li>\n<\/ul>\n<p>In the year that\u2019s passed since the 2023 survey was launched, we\u2019ve seen continued layoffs in the tech sector, in particular. Marketers and marketing operations professionals who took part in MarTech\u2019s most recent <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/martech-salary-and-career-survey-more-promotions-and-more-layoffs\/\" target=\"_blank\">Salary &amp; Career Survey<\/a> identified a decrease in job satisfaction, a focus on demonstrating the value of their work and resource limitations.\u00a0<\/p>\n<p>Against this backdrop, we\u2019re launching the 2024 MarTech Replacement Survey. This brief survey will explore the applications your marketing organization replaced in the past year, why you replaced them, whether your martech stack is growing or shrinking, and more.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\"><strong>Take the 2024 MarTech Replacement Survey<\/strong><\/a>.<\/p>\n<hr\/>\n<hr\/>\n<p>An overview of the findings will be presented at the<a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/conference\/fall\/\" target=\"_blank\"> Fall 2024 MarTech Conference<\/a> taking place virtually on Sept. 24 and 25, 2024. We\u2019ll publish the results shortly after the conference. Respondents can add their email address to the survey to get a copy of the results sent to them when the report is published.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/take-the-2024-martech-replacement-survey\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>We\u2019ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7718,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Take the 2024 MarTech Replacement Survey - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/take-the-2024-martech-replacement-survey\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Take the 2024 MarTech Replacement Survey\" \/>\n<meta property=\"og:description\" content=\"We\u2019ll look back at 2024 as the year AI made its way into the martech stack. 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