{"id":7743,"date":"2024-05-29T16:47:34","date_gmt":"2024-05-29T16:47:34","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-many-instagram-stories-should-you-post\/"},"modified":"2024-05-29T16:47:34","modified_gmt":"2024-05-29T16:47:34","slug":"how-many-instagram-stories-should-you-post","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/how-many-instagram-stories-should-you-post\/","title":{"rendered":"How Many Instagram Stories Should You Post?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Which do you prefer: brands that post a single Instagram Story per day or ones that share a flurry of updates? Which of those tactics actually earns a brand more reach? Is there even a \u201cright\u201d number of Instagram Stories to post in a day?<\/p>\n<p>We\u2019ve got our own personal preferences, of course, but opinion is no match for data. As dedicated social media scientists, we put on our lab coats and fired up Instagram to find out once and for all <strong>if the number of Stories you post per day can impact your reach<\/strong>.<\/p>\n<div class=\"content-upgrade _bonusVariantContentUpgrade\t\t\t\t\t\tstyle-default\" style=\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/hootsuite.com\/resources\/blog\/instagram-stories-style-guide\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus: <span style=\"text-decoration: underline;\">Download a free Instagram Stories style guide template<\/span><\/strong> that will help you maintain a consistent look and feel on your channel and be the single source of truth for your team.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Hypothesis_Posting_more_Instagram_Stories_per_day_will_improve_your_reach\"><a rel=\"nofollow\" id=\"post-468056-_181vl0vbj3ug\"\/>Hypothesis: Posting more Instagram Stories per day will improve your reach<\/span><\/h2>\n<p>We\u2019ve wondered about this before, but the idea for this experiment came from popular social media consultant <a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/in\/rachel-karten-13331222\/\">Rachel Karten<\/a>\u2018s (great) <a rel=\"nofollow\" href=\"https:\/\/www.milkkarten.net\/\">Link in Bio newsletter<\/a>.<\/p>\n<p>Karten\u2019s theory was simple: you can ruin your reach by \u201c<em>only posting 1-2 IG Stories in a 24-hour span (I feel like the reach is better when you put up 5-10 story slides instead of one rogue story post).\u201d<\/em><\/p>\n<p>When you think about it, it makes sense \u2014 Instagram (and other social platforms) tends to reward power users with higher reach and engagement.<\/p>\n<p>Plus, when you post Stories more often, your followers are more likely to see your profile picture at the top of their Stories feed. Your MOST active followers will see each one as you post.<\/p>\n<p>The only way to know is to try, so I decided to test this hypothesis using my <a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/dwellingonthepast\/\">business Instagram account<\/a>.<\/p>\n<div class=\"content-upgrade _bonusVariantContentUpgrade\t\t\t\t\t\tstyle-default\t\t\t\t\t\thas-image\" style=\"\t\t\t\t\tbackground-color: #0480da;\t\t\t\t\tcolor: #ffffff;\t\t\t\t\t\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png?ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;\"><br \/>\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p class=\"p1\"><strong>Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Free 30-Day Trial\" target=\"_blank\">Free 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Methodology\"><a rel=\"nofollow\" id=\"post-468056-_wqzxjl515kkn\"\/>Methodology<\/span><\/h2>\n<p>I\u2019m an avid user of Instagram Stories for my business, so posting 5-10 stories a day is no issue \u2014 I usually do this already.<\/p>\n<p>Here\u2019s what I did:<\/p>\n<ul>\n<li>Week 1: Post 1-2 Instagram Stories per day<\/li>\n<li>Week 2: Post 5-10 Instagram Stories per day<\/li>\n<\/ul>\n<p>On days when I was only posting a couple of stories, I spaced them out throughout the day. On days when I was posting several stories, I posted 2-3 times per day and put up a few back-to-back stories each time. To make sure I gathered enough data, my experiment spanned two weeks.<\/p>\n<p>Armed with my hypothesis, I began my experiment.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Results\"><a rel=\"nofollow\" id=\"post-468056-_l5v2yscooxpl\"\/>Results<\/span><\/h2>\n<p>At the end of the experiment, I went back to Instagram\u2019s native analytics to review the <strong>reach<\/strong>, <strong>engagement<\/strong>, and <strong>impressions<\/strong> of each story. <\/p>\n<p>Here were my results \u2014\u00a0remember, Week 1 is 1-2 Stories\/day and Week 2 is 5-10 Stories\/day: <\/p>\n<table id=\"tablepress-139\" class=\"tablepress tablepress-id-139\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\"\/>\n<th class=\"column-2\"># of Stories Posted<\/th>\n<th class=\"column-3\">Total Reach<\/th>\n<th class=\"column-4\">Total Engagement<\/th>\n<th class=\"column-5\">Total Impressions<\/th>\n<th class=\"column-6\">Avg Reach*<\/th>\n<th class=\"column-7\">Avg Engagement**<\/th>\n<th class=\"column-8\">Avg Impressions<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Week 1<\/td>\n<td class=\"column-2\">15<\/td>\n<td class=\"column-3\">1,966<\/td>\n<td class=\"column-4\">37<\/td>\n<td class=\"column-5\">1,985<\/td>\n<td class=\"column-6\">131.1<\/td>\n<td class=\"column-7\">2.47%<\/td>\n<td class=\"column-8\">132.3<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Week 2<\/td>\n<td class=\"column-2\">55<\/td>\n<td class=\"column-3\">5,678<\/td>\n<td class=\"column-4\">94<\/td>\n<td class=\"column-5\">5,732<\/td>\n<td class=\"column-6\">103.2<\/td>\n<td class=\"column-7\">1.71%<\/td>\n<td class=\"column-8\">104.2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-139 from cache --><\/p>\n<p>*To calculate these averages, I took the total number of reach\/engagement\/impressions and divided it by the number of Stories posted that week (ex. 1,985 impressions\/15 Stories = an average of 132.3 impressions per Story).<\/p>\n<p>**Average engagement is represented as a percentage. Most social media marketing experts agree that <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/calculate-engagement-rate\/\">a good engagement rate<\/a> is between 1% to 5%.<\/p>\n<p>As a bonus experiment, I checked my numbers to see what type of Story post had the best reach and engagement. Here\u2019s what I found:<\/p>\n<p><strong>Week 1: 1-2 Instagram Stories\/Day<\/strong><\/p>\n<table id=\"tablepress-140\" class=\"tablepress tablepress-id-140\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Type of Post<\/th>\n<th class=\"column-2\">Average Reach<\/th>\n<th class=\"column-3\">Average Engagement<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Carousel\/Reel repost<\/td>\n<td class=\"column-2\">93.8<\/td>\n<td class=\"column-3\">2%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Call to Action \u2013 Vote on poll or interact with a sticker<\/td>\n<td class=\"column-2\">139<\/td>\n<td class=\"column-3\">1%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Static photo post<\/td>\n<td class=\"column-2\">169.4<\/td>\n<td class=\"column-3\">4.2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-140 from cache --><\/p>\n<p>In Week 1, static posts easily outperformed reposted carousels, Reels, or any interactive posts.<\/p>\n<p><strong>Week 2: 5-10 Instagram Stories\/Day<\/strong><\/p>\n<table id=\"tablepress-141\" class=\"tablepress tablepress-id-141\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Type of Post<\/th>\n<th class=\"column-2\">Average Reach<\/th>\n<th class=\"column-3\">Average Engagement<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Carousel\/Reel repost<\/td>\n<td class=\"column-2\">96.7<\/td>\n<td class=\"column-3\">0.83%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Call to Action \u2013 Vote on poll or interact with a sticker<\/td>\n<td class=\"column-2\">110.1<\/td>\n<td class=\"column-3\">1.75%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Static photo post<\/td>\n<td class=\"column-2\">110.8<\/td>\n<td class=\"column-3\">3.1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-141 from cache --><\/p>\n<p>In Week 2, the results were the same, with static photos still outperforming other content types.<\/p>\n<p><strong>In short, Stories that featured static photos performed better regardless of how many Stories I posted overall.<\/strong><\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment1.jpg?ssl=1\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"1082\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment1-620x1082.jpg?resize=620%2C1082&ssl=1\" alt=\"Static story Instagram with two people posing for a photo wearing costumes\" class=\"wp-image-468089\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment1-620x1082.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment1-310x541.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment1-768x1340.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment1-880x1536.jpg 880w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment1.jpg 1170w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Here\u2019s a static photo Story that performed really well.<\/em><\/p>\n<h2 class=\"wp-block-heading\"><span id=\"What_do_the_results_mean\"><a rel=\"nofollow\" id=\"post-468056-_yenijzbt40jd\"\/>What do the results mean?<\/span><\/h2>\n<p>After conducting this experiment, it seems that <strong>my average reach, engagement, and impressions were all better when I stuck to posting 1-2 Stories per day<\/strong>. This was interesting and not at all what I expected, since it contradicts Karten\u2019s original hypothesis!<\/p>\n<p>I turned to the <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/en-gb\/research\/social-trends\">Hootsuite Social Media Trends 2024 Report<\/a> to see what may have caused this dip in viewership. <\/p>\n<p>\u201cToo focused on self-promotion\u201d tops the list, and I think that may have been my issue throughout this experiment. I kicked into advertising mode and my followers probably found my Stories too self-promotional.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/research\/social-trends\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"540\" height=\"613\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment2.png?resize=540%2C613&ssl=1\" alt=\"audiences give too much self promotion a thumbs down graph with results from Hootsuite survey responses\" class=\"wp-image-468094\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment2.png 540w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment2-310x352.png 310w\" sizes=\"(max-width: 540px) 100vw, 540px\"\/><\/a><\/figure>\n<p>Authenticity played a role in this, too. I try to infuse humor into my brand voice, so funny posts got a good response, like this one:<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment3.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"1095\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment3-620x1095.jpg?resize=620%2C1095&ssl=1\" alt=\"humorous brand voice listing item on a Wednesday resulting in high performing authentic content\" class=\"wp-image-468084\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment3-620x1095.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment3-310x548.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment3-768x1357.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment3-869x1536.jpg 869w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment3-1159x2048.jpg 1159w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment3.jpg 1170w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>Meanwhile, people were less interested in straightforward sales-focused content like this:<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment4.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1069\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment4-620x1069.jpg?resize=620%2C1069&ssl=1\" alt=\"brass on the grid happy shopping lower performing less authentic Instagram Story\" class=\"wp-image-468079\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment4-620x1069.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment4-310x535.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment4-768x1325.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment4-891x1536.jpg 891w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/Instagram-Stories-Experiment4.jpg 1170w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>After wrapping up this experiment, I think a modified version of the original hypothesis is correct: <\/p>\n<p><strong>Posting more Instagram Stories per day will improve your reach, <em>as long as you post the right type of Stories<\/em>.<\/strong> Read on for some takeaways to help you nail your brand\u2019s Instagram Story strategy.<\/p>\n<p>[contentupgrade id=\u201d344842\u2033<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Takeaways\"><a rel=\"nofollow\" id=\"post-468056-_3a0wedkwonv5\"\/>Takeaways<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-468056-_8z5q5q9i0cg4\"\/>Be consistent<\/h3>\n<p>When developing your social media strategy for Instagram Stories, focus on consistency. In our <a rel=\"nofollow\" href=\"https:\/\/hootsuite.widen.net\/s\/mgqjjznhsx\/hootsuitesocialtrends2024_report_en\">Social Trends Consumer Survey<\/a>, 14% of respondents said that <strong>infrequent posting negatively impacts how they view brands<\/strong>.<\/p>\n<p>In the end, it\u2019s not really about how many Stories you post \u2014 it\u2019s about consistently connecting with your audience on that platform.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-468056-_cdyeogfzng64\"\/>Share exclusive content<\/h3>\n<p>Drive followers to your Stories by <strong>creating content they can\u2019t get anywhere else<\/strong>. <\/p>\n<p>This might mean weekly AMA (ask me anything) sessions, behind-the-scenes videos, sneak peek at upcoming releases, or another unique form of Story content that makes sense for your viewers.<\/p>\n<p>Need some inspiration? Check out this post on <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/engagement-posts\/\">19 Engagement Post Ideas That Will Blow Up Your Analytics<\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-468056-_9u9f20gr6wa1\"\/>Give your audience what they want<\/h3>\n<p>Schedule a regular check-in to <strong>review the metrics on your Instagram Stories <\/strong>and tap into your findings. <\/p>\n<p>Identify what performs well, then focus on that. Maybe your viewers love responding to polls or question stickers: if that\u2019s the case, design a \u201cquestion-a-day\u201d Story to keep them coming back.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-468056-_hici1vo3rhd8\"\/>Keep it real<\/h3>\n<p>According to <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/en-gb\/research\/social-trends\">Hootsuite\u2019s Social Media Trends<\/a> Report, 56% of consumers think that brands should be more relatable on social media.<\/p>\n<p> Use Instagram Stories to <strong>build connections with your audience<\/strong> rather than talking <em>at<\/em> them about your brand. Stories can facilitate meaningful interactions with your followers, and this will help you forge deeper long-term connections.<\/p>\n<p><b>Save time managing Instagram for business using Hootsuite. From a single dashboard, you can create, schedule and publish posts directly to Instagram, engage your audience, measure performance and run all your other social media profiles. Try it free today.<\/b><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"> --><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block; font-weight:800;\">Grow on Instagram<\/span><\/p>\n<p>Easily create, analyze, and <strong>schedule Instagram posts, Stories, Reels, and Threads<\/strong> with Hootsuite. Save time and get results.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/experiment-number-ig-stories\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Which do you prefer: brands that post a single Instagram Story per day or ones that share a flurry of updates? Which of those tactics actually earns a brand more reach? Is there even a \u201cright\u201d number of Instagram Stories to post in a day? We\u2019ve got our own personal preferences, of course, but opinion [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7744,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Many Instagram Stories Should You Post? - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/how-many-instagram-stories-should-you-post\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Many Instagram Stories Should You Post? - OK Design\" \/>\n<meta property=\"og:description\" content=\"Which do you prefer: brands that post a single Instagram Story per day or ones that share a flurry of updates? Which of those tactics actually earns a brand more reach? Is there even a \u201cright\u201d number of Instagram Stories to post in a day? We\u2019ve got our own personal preferences, of course, but opinion [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/fr\/how-many-instagram-stories-should-you-post\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-29T16:47:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/instagram-stories-experiment.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"How Many Instagram Stories Should You Post?\",\"datePublished\":\"2024-05-29T16:47:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/\"},\"wordCount\":1144,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/instagram-stories-experiment.png?fit=1080%2C1080&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/\",\"url\":\"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/\",\"name\":\"How Many Instagram Stories Should You Post? - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/instagram-stories-experiment.png?fit=1080%2C1080&ssl=1\",\"datePublished\":\"2024-05-29T16:47:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/instagram-stories-experiment.png?fit=1080%2C1080&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/instagram-stories-experiment.png?fit=1080%2C1080&ssl=1\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Many Instagram Stories Should You Post?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/fr\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Many Instagram Stories Should You Post? - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/fr\/how-many-instagram-stories-should-you-post\/","og_locale":"fr_CA","og_type":"article","og_title":"How Many Instagram Stories Should You Post? - OK Design","og_description":"Which do you prefer: brands that post a single Instagram Story per day or ones that share a flurry of updates? Which of those tactics actually earns a brand more reach? Is there even a \u201cright\u201d number of Instagram Stories to post in a day? We\u2019ve got our own personal preferences, of course, but opinion [&hellip;]","og_url":"https:\/\/okdesign.ca\/fr\/how-many-instagram-stories-should-you-post\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-05-29T16:47:34+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/instagram-stories-experiment.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"OK Design","Estimation du temps de lecture":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"How Many Instagram Stories Should You Post?","datePublished":"2024-05-29T16:47:34+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/"},"wordCount":1144,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/instagram-stories-experiment.png?fit=1080%2C1080&ssl=1","articleSection":["Agency"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/","url":"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/","name":"How Many Instagram Stories Should You Post? - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/instagram-stories-experiment.png?fit=1080%2C1080&ssl=1","datePublished":"2024-05-29T16:47:34+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/instagram-stories-experiment.png?fit=1080%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/instagram-stories-experiment.png?fit=1080%2C1080&ssl=1","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/how-many-instagram-stories-should-you-post\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"How Many Instagram Stories Should You Post?"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/fr\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/instagram-stories-experiment.png?fit=1080%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/7743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/comments?post=7743"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/7743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media\/7744"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media?parent=7743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/categories?post=7743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/tags?post=7743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}