{"id":7753,"date":"2024-05-30T11:00:09","date_gmt":"2024-05-30T11:00:09","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/emarsys-omnichannel-ai-masterclass-3-sessions-you-wont-want-to-miss\/"},"modified":"2024-05-30T11:00:09","modified_gmt":"2024-05-30T11:00:09","slug":"emarsys-omnichannel-ai-masterclass-3-sessions-you-wont-want-to-miss","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/emarsys-omnichannel-ai-masterclass-3-sessions-you-wont-want-to-miss\/","title":{"rendered":"Emarsys Omnichannel &#038; AI Masterclass \u2013 3 sessions you won\u2019t want to miss"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"451\" alt=\"Sponsored Post1 Ema Thirddoormedia PTTM Festival 24 VM EN Desktop 1920x1080px 1.png\" class=\"wp-image-392780\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png-800x451.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png-768x433.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png-1536x866.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png.png.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png-800x451.png.webp?resize=800%2C451&ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png-800x451.png.webp?resize=800%2C451&ssl=1\" alt=\"Sponsored Post1 Ema Thirddoormedia PTTM Festival 24 VM EN Desktop 1920x1080px 1.png\" class=\"wp-image-392780\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png-800x451.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png-768x433.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png-1536x866.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2024\/05\/sponsored-post1_ema_thirddoormedia_PTTM_Festival_24_VM_EN_desktop_1920x1080px_1.png.png.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/figure>\n<\/div>\n<p>From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year\u2019s <a rel=\"nofollow noopener\" href=\"https:\/\/emarsys.com\/power-to-the-marketer-festival-2024\/omnichannel-masterclass\/?utm_source=mv-thirddoormedia&utm_medium=referral&utm_campaign=pttm-2024&utm_content=blog&utm_term=sp1\" target=\"_blank\">Emarsys Omnichannel and AI Masterclass<\/a> is packed full of insights that will leave you buzzing with new ideas.\u00a0<\/p>\n<p>In this article, we\u2019re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won\u2019t want to miss. Let\u2019s dive in.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-more-than-commerce-how-cpg-brands-are-building-dtc-engagement\">More than commerce: How CPG brands are building DTC engagement\u00a0<\/h2>\n<p><strong>Speakers:<\/strong><\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<ul>\n<li>Don Brett, Podcast Host, CPG View\u00a0<\/li>\n<li>Jamie Schwab, VP Global Digital Commerce, Colgate-Palmolive\u00a0<\/li>\n<li>Jamie Decker, VP e-Commerce, Del Monte\u00a0<\/li>\n<li>Diana Macia, Director, Global Omnichannel Capabilities, Kellanova (Kellog\u2019s)\u00a0\u00a0<\/li>\n<\/ul>\n<p><strong>What\u2019s in store:\u00a0<\/strong><\/p>\n<p>Driven by the modern consumers\u2019 demand for convenience and internal pressures to build brand affinity, the last few years have seen a stampede of consumer products brands opening up direct-to-consumer offerings.\u00a0<\/p>\n<p>However, with multiple channels in play, the fast-moving world of e-commerce comes with its own set of challenges. Join Don Brett, CPG View Podcast<strong> <\/strong>host and an esteemed panel of CPG guests as they discuss:<\/p>\n<ul>\n<li>The importance of a first-party data strategy in 2024.\u00a0<\/li>\n<li>What value exchanges are being created across the customer journey.\u00a0<\/li>\n<li>How brands are balancing personalization with consumer trust.\u00a0<\/li>\n<li>AI\u2019s role across this whole ecosystem and its new applications.\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-home-depot-engineers-online-experiences-that-get-more-done-during-peak-seasons\">How Home Depot engineers online experiences that \u2018Get More Done\u2019 during peak seasons\u00a0<\/h2>\n<p><strong>Speakers:\u00a0<\/strong><\/p>\n<ul>\n<li>Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot\u00a0\u00a0<\/li>\n<li>Stephanie Dymott, Product Marketing Manager, Emarsys\u00a0\u00a0<\/li>\n<\/ul>\n<p><strong>What\u2019s in store:\u00a0<\/strong><\/p>\n<p>Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY. Now, it\u2019s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it.\u00a0<\/p>\n<p>In this session, Home Depot\u2019s Online Experience Department Head shares:<\/p>\n<ul>\n<li>Home Depot\u2019s journey to omnichannel marketing mastery, detailing their transformation from in-store to online.<\/li>\n<li>Key insights into how they prepare for Black Friday, their biggest sales event of the year.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-replacements-ltd-plates-up-traditional-and-digital-marketing-to-serve-a-broad-demographic\">How Replacements, Ltd. plates up traditional and digital marketing to serve a broad demographic\u00a0<\/h2>\n<p><strong>Speakers:\u00a0<\/strong><\/p>\n<ul>\n<li>Amy Childress, e-Commerce Marketing Manager, Replacements\u00a0<\/li>\n<li>Kara Lewis, Lead Client Strategy Manager, Attentive<\/li>\n<\/ul>\n<p><strong>What\u2019s in store:<\/strong>\u00a0<\/p>\n<p>With a 40-year legacy and a mastercraft service that replaces precious pieces of china, it shouldn\u2019t come as a surprise that<strong> <\/strong>Replacements Ltd. attracts a more \u201csenior\u201d demographic. However, as they\u2019ve worked to attract younger customers, they\u2019ve seen an interesting change \u2013 more of their older customers are engaging on newer marketing channels.\u00a0<\/p>\n<p>The result? A fascinating intersection between traditional and transformative marketing that requires a unique strategy. Join Replacements Ltd.\u2019s E-commerce Marketing Manager and Attentive\u2019s<strong> <\/strong>Lead Client Strategy Manager, as they discuss how Replacements Ltd. is using cutting-edge marketing tech and customer data to bridge the gap between old and new.<\/p>\n<p>These are just some of the brands and sessions that are now confirmed for the <a rel=\"nofollow noopener\" href=\"https:\/\/emarsys.com\/power-to-the-marketer-festival-2024\/omnichannel-masterclass\/?utm_source=mv-thirddoormedia&utm_medium=referral&utm_campaign=pttm-2024&utm_content=blog&utm_term=sp1\" target=\"_blank\">AI & Omnichannel Masterclass<\/a> hosted by Emarsys.\u00a0<\/p>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/emarsys.com\/power-to-the-marketer-festival-2024\/omnichannel-masterclass\/?utm_source=mv-thirddoormedia&utm_medium=referral&utm_campaign=pttm-2024&utm_content=blog&utm_term=sp1\" target=\"_blank\">Sign up now<\/a> to get access to all sessions, live and online from 12 to 13 June.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/emarsys-omnichannel-ai-masterclass-3-sessions-you-wont-want-to-miss\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year\u2019s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas.\u00a0 In this article, we\u2019re going to take a look at three key sessions from the [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7754,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Emarsys Omnichannel &amp; 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